Herrada Lores, Sara Author

Open Access

Hashtag activism on Twitter: The effects of who, what, when, and how a tweet is sent for promoting citizens’ engagement with climate change

  • Antonia Estrella-Ramón
  • María del Mar Gálvez-Rodríguez
  • Sara Herrada-Lores

Communication and the Public - 1/1/2024

10.1177/20570473241279330

Cite count:
Open Access

The communication of sustainability on social media: the role of dialogical communication

  • Herrada-Lores S.
  • Palazón M.
  • Iniesta-Bonillo M.Á.
  • Estrella-Ramón A.

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING - 1/1/2024

10.1108/jrim-10-2023-0372

Cite count:
Open Access

The role of hashtags for non-profit causes: the #fridaysforfuture movement

  • S Herrada-Lores
  • A Estrella-Ramón
  • M.M Gálvez-Rodríguez
  • M.A Iniesta-Bonillo

INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING - 1/9/2024

10.1007/s12208-024-00401-0

Cite count:
Open Access

Weaknesses and strengths of online marketing websites

  • Herrada-Lores S.
  • Iniesta-Bonillo M.Á.
  • Estrella-Ramón A.

SPANISH JOURNAL OF MARKETING-ESIC - 8/9/2022

10.1108/sjme-11-2021-0219

Cite count: 1 (Web of Science) 4 (Scopus)

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Open Access

Una mirada 360 a la estrategia de marketing en medios digitales: calidad web + comunicación dialógica sobre sostenibilidad en web y social media

  • Herrada Lores, Sara

2022

Cite count:

Scopus: 1

Web of Science: 1

Scopus: 0

Web of Science: 0

  • This author has no currently assigned projects.
Last data update: 11/23/24 6:12 AM
Next scheduled update: 11/30/24 3:00 AM