| Young people's acceptance of bioenergy and the influence of attitude strength on information provision |
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| A model to improve management of banking customers |
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| The impact of customer value types on customer outcomes for different retail formats |
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| Estimating Customer Potential Value using panel data of a Spanish bank |
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| How customers’ offline experience affects the adoption of online banking |
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| Solar cooking in Senegalese villages: An application of best-worst scaling |
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| Influencing consumer reactions towards a tidy versus a messy store using pleasant ambient scents |
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| Assessing the value of commonly used methods for measuring customer value: A multi-setting empirical study |
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| Value creation in services: An approach to utilitarian and hedonic dimensions in the restaurant industry,La creación de valor en servicios: Una aproximación a las dimensiones utilitarista y hedonista en el ámbito de la restauración |
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| A marketing view of the customer value: Customer lifetime value and customer equity |
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| From Armani to Zara: Impression formation based on fashion store patronage |
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| Determining potential locations for biomass valorization using a macro screening approach |
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| Am I cheap? Testing the role of store personality and self-congruity in discount retailing |
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| Fashion store personality: Scale development and relation to self-congruity theory |
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| Gender influences on purchasing negotiation objectives, outcomes and communication patterns |
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| Measurement equivalence in the conduct of a global organizational survey across countries in six cultural regions |
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| A multivariate Poisson mixture model for marketing applications |
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| Building an association rules framework to improve product assortment decisions |
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| Comparing complete and partial classification for identifying customers at risk |
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| Identifying latently dissatisfied customers and measures for dissatisfaction management |
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| Improvement of response modeling: Combining rule-induction and case-based reasoning |
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| Comparison of some AI and statistical classification methods for a marketing case |
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| The changing consumer in Belgium |
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