Gázquez Abad, Juan Carlos Author
Online versus Offline Promotional Communication
- Ieva, Marco
- Ziliani, Cristina
- Gazquez-Abad, Juan Carlos
- D'Attoma, Ida
JOURNAL OF ADVERTISING RESEARCH - 1/9/2018
- SJR Quartile: Q1
- JCR Impact Factor: 2.1 (2018)
- CiteScore: 3.7 (2020)
- SJR: 0.958 (2018
- SNIP: 1.199 (2018
- JCR 5-year Impact Factor: 2.4
- JCR Categories: COMMUNICATION
- SJR Categories: Communication (Q1); Marketing (Q1)
- Scopus
- ORCID
- Web of Science
Netnography as a research tool into online contexts: An application of image analysis in the field of public transport | La netnografía como herramienta de investigación en contextos on-line: Una aplicación al análisis de la imagen de los servicios públicos de transporte
- Casas-Romeo A.
- Gázquez-Abad J.
- Forgas-Coll S.
- Huertas-García R.
Innovar - 1/1/2014
- SJR Quartile: Q4
- CiteScore: 0.7 (2020)
- SJR: 0.133 (2014
- SNIP: 0.23 (2014
- SJR Categories: Accounting (Q4); Marketing (Q4); Public Administration (Q4); Sociology and Political Science (Q4); Strategy and Management (Q4)
- Scopus
- ORCID
Mixed assortments vs. store brand-only assortments: the impact of assortment composition and consumer characteristics on store loyalty
- Juan Carlos Gázquez Abad
- Francisco José Martínez López
- Juan Antonio Mondéjar Jiménez
- Irene Esteban Millat
Revista española de investigación de marketing - 2015
- Dialnet
Marketing directo: delimitación conceptual e influencia en el comportamiento de compra del consumidor
- Marie Hélène de Cannière
- Juan Carlos Gázquez Abad
Universia Business Review - 2008
- Dialnet
Las indicaciones de origen protegidas como elemento de diferenciación de los productos agroalimentarios: el caso del jamón en España
- Juan Carlos Gázquez Abad
- Vanesa Barrales Molina
- Francisco José Martínez López
Cuadernos de gestión - 2012
- SJR Quartile: Q3
- SJR Categories: Business and International Management (Q3); Industrial Relations (Q3); Organizational Behavior and Human Resource Management (Q4); Strategy and Management (Q4)
- Dialnet
- Web of Science
Las ferias comerciales en la estrategia del marketing
- José Felipe Jiménez Guerrero
- Juan Carlos Gázquez Abad
Distribución y consumo - 2002
- Dialnet
La netnografía como herramienta de investigación en contextos on-line: una aplicación al análisis de la imagen de los servicios públicos de transporte
- Rubén Huertas García
- Agustí Casas Romeo
- Santiago Forgas Coll
- Juan Carlos Gázquez Abad
Innovar: revista de ciencias administrativas y sociales - 2014
- Dialnet
La importancia del "país de origen" en la fase de evaluación del consumidor de productos hortícolas
- José Felipe Jiménez Guerrero
- Juan Carlos Gázquez Abad
- Emilia Linares Agüera
Revista española de estudios agrosociales y pesqueros - 2010
- Dialnet
La heterogeneidad del consumidor en los modelos de elección: evidencias empíricas utilizando modelos logit
- Juan Carlos Gázquez Abad
- Manuel Sánchez Pérez
Revista Europea de Dirección y Economía de la Empresa - 2007
- Dialnet
- ORCID
- OAI-PMH
Un estudio cross-nacional sobre la familiaridad de los productos hortofrutículas con origen específico
- David Jiménez Castillo
- Juan Carlos Gázquez Abad
- Gema María Marín Carrillo
Economía Agroalimentaria, medio ambiente y medio rural: nuevos enfoques, nuevos desafíos - 2010
- Dialnet
Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach
- Luis Ruiz-Real, Jose
- Carlos Gazquez-Abad, Juan
- Esteban-Millat, Irene
- Martinez-Lopez, Francisco J.
- MartinezLopez, FJ
- GazquezAbad, JC
- Gijsbrecht, E
Advances in National Brand and Private Label Marketing - 01/2016
10.1007/978-3-319-39946-1_13 View source
- ORCID
- Web of Science
Tipología básica de canales de distribución: organizacionales y de consumo
- Juan Carlos Gázquez Abad
- Francisco José Martínez López
- José Luis Llacuna Mestres
Distribución comercial - 2009
- Dialnet
The use of structural equation modelling (sem) in marketing research: A critical analysis.
- Francisco José Martínez López
- Juan Carlos Gázquez Abad
XXI Congreso Nacional de Marketing [Recurso electrónico]: Universidad del País Vasco-Euskal Herriko Unibersitatea, 16-18 de septiembre de 2009. - 2009
- Dialnet
The role of culture and food habits in olive oil purchase behaviour: Evidences from Spain
- Gázquez-Abad, J.C.
- Martínez-López, F.J.
- Mondéjar-Jiménez, J.A.
Agricultural Economics: New Research - 1/12/2011
- Category normalized Impact: 0.081 (2011)
- Scopus
- ORCID
- Web of Science
The influence of customer familiarity and personal innovativeness toward information technologies on the sense of virtual community and participation
- Sánchez-Franco, M.J.
- Carballar-Falcón, J.A.
- Martínez-López, F.J.
- Gázquez-Abad, J.C.
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) - 20/9/2011
- JCR Impact Factor: 45.78 (2022)
- Category normalized Impact: 0.181 (2011)
- CiteScore: 1.8 (2020)
- SJR: 0.338 (2011
- SNIP: 0.773 (2011
- Scopus
- ORCID
- Web of Science
Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S.
- Luis Ruiz-Real, Jose
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- Esteban-Millat, Irene
- MartinezLopez, FJ
- GazquezAbad, JC
- Ailawadi, KL
- YagueGuillen, MJ
Advances in National Brand and Private Label Marketing - 06/2017
10.1007/978-3-319-59701-0_15 View source
- ORCID
- Web of Science
Sports Tourism in the New Normal
- María del Mar Martín García
- José Luis Ruiz-Real
- Juan Carlos Gázquez-Abad
- Juan Uribe-Toril
2024
- ORCID
¿Son los consumidores 100% leales los más rentables para la empresa? Aplicación del modelo Dirichlet en dos contextos culturales diferentes
- Juan Carlos Gázquez Abad
- Marie Hélène de Cannière
XIX Encuentro de profesores universitarios de marketing [Recurso electrónico]: Vigo, 19, 20 y 21 de septiembre de 2007 - 2007
- Dialnet
The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- MartinezLopez, FJ
- GazquezAbad, JC
- Sethuraman, R
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015
10.1007/978-3-319-20182-5_8 View source
- Category normalized Impact: 0.467 (2015)
THE INTERNET AS A CONTEXT FOR THE GENERATION AND DISSEMINATION OF THE FUTURE'S TRANSNATIONAL/GLOBAL CULTURE: A CULTURAL CONSTRUCTIVIST-BASED ANALYSIS
- Martinez-Lopez, Francisco J.
- Gazquez-Abad, Juan C.
- Sousa, Carlos M. P.
- Lengler, Jorge
- Sharma, D
CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE - 2015
Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses
- Del Mar Martín-García M.
- Luis Ruiz-Real J.
- Gázquez-Abad J.C.
- Uribe-Toril J.
Springer Proceedings in Business and Economics - 1/1/2023
- CiteScore: 0.7 (2022)
- SNIP: 0.142 (2022
Memory for Private Label Versus National Brand in Feature Advertising
- Ieva, Marco
- Ziliani, Cristina
- Carlos Gazquez-Abad, Juan
- MartinezLopez, FJ
- GazquezAbad, JC
- Sethuraman, R
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015
10.1007/978-3-319-20182-5_5 View source
- Category normalized Impact: 1.4 (2015)
How Assortment Composition Affects Consumers' Intentions to Buy PL
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- GazquezAbad, JC
- MartinezLopez, FJ
- EstebanMillat, I
- MondejarJimenez, JA
NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014
10.1007/978-3-319-07194-7_3 View source
- Category normalized Impact: 0.832 (2014)
Estimation of Product Category Sales' Responsiveness to Assortment Size
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- GazquezAbad, JC
- MartinezLopez, FJ
- EstebanMillat, I
- MondejarJimenez, JA
NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014
10.1007/978-3-319-07194-7_1 View source
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data
- Ieva, Marco
- D'Attoma, Ida
- Ziliani, Cristina
- Carlos Gazquez-Abad, Juan
- MartinezLopez, FJ
- GazquezAbad, JC
- Gijsbrecht, E
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2016
10.1007/978-3-319-39946-1_16 View source
A theoretical approximation to the psychological aspects related to the consumer's adoption and use of a website recommendation system
- Martínez-López, F.J.
- Cabal, C.C.
- Gázquez-Abad, J.C.
- Rodríguez-Ardura, I.
Annual Conference of the North American Fuzzy Information Processing Society - NAFIPS - 2/11/2009
- SJR Categories: Computer Science (miscellaneous); Mathematics (miscellaneous)
- Scopus
- ORCID
- Web of Science
This author has no patents.
The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories
- Mbaye Fall-Diallo
- Joseph Kaswengi
- Juan Carlos Gázquez-Abad
Advances in National Brand and Private Label Marketing - 2015
- Category normalized Impact: 0.467 (2015)
- ORCID
- Web of Science
Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective
- Irene Esteban-Millat
- Francisco J. Martínez-López
- Juan Carlos Gázquez-Abad
- Francisco Rejón-Guardia
- Antoni Messeger-Artola
- Inma Rodríguez-Ardura
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions
- Juan Carlos Gázquez-Abad
- Francisco J. Martínez-López
- Irene Esteban-Millat
- Juan Antonio Mondéjar-Jiménez
- Francisco Rejón-Guardia
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats
- Francisco Rejón-Guardia
- Francisco J. Martínez-López
- Irene Esteban-Millat
- Juan Carlos Gázquez-Abad
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
h index
Scopus: 17
Web of Science: 19
i10 index
Scopus: 23
Web of Science: 29
Author profiles
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Research projects at UAL
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Acronym RTI2018-094013-B-I00Since: January 1, 2019Until: December 31, 2021Funded by: Ministerio de Ciencia, Innovación y UniversidadesFunding / grant amount: 36,300.00 EURPrincipal Investigator (PI)Role: Investigador principal
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Acronym SEJ2004-07184Since: December 13, 2004Until: December 12, 2007Funded by: MECFunding / grant amount: 35,420.00 EURRole: Investigador
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Acronym 2003/2/PTSince: April 1, 2003Until: March 31, 2004Funded by: FIAPAFunding / grant amount: 27,555.00 EURRole: Investigador
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Acronym 23/2000Since: November 2, 2001Until: November 2, 2002Funded by: FIAPAFunding / grant amount: 16,047.02 EURRole: Investigador
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Acronym nanSince: September 3, 2001Until: March 10, 2002Funded by: FIAPAFunding / grant amount: 10,818.23 EURPrincipal Investigator (PI)Role: Responsable
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Acronym CR-UAL-0108Since: June 28, 2001Until: June 27, 2004Funded by: Universidad de AlmeríaFunding / grant amount: 19,833.40 EURRole: Investigador