Gázquez Abad, Juan Carlos Author
Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish households
- Juan Carlos Gázquez-Abad
- Francisco J. Martínez-López
Journal of Retailing and Consumer Services - 1/01/2016
10.1016/j.jretconser.2015.08.006
- SJR Quartile: Q1
- CiteScore: 9 (2020)
- SJR: 0.965 (2016
- SNIP: 1.823 (2016
- SJR Categories: Marketing (Q1)
- Scopus
- ORCID
- Web of Science
The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain
- Gázquez-Abad J.
- Martínez-López F.
- Esteban-Millat I.
Journal of Retailing and Consumer Services - 1/1/2017
10.1016/j.jretconser.2016.07.012
- JCR Quartile: Q2 (2017)
- SJR Quartile: Q1
- JCR Impact Factor: 2.919 (2022)
- Category normalized Impact: 0.38 (2017)
- CiteScore: 9 (2020)
- SJR: 1.216 (2017
- SNIP: 1.689 (2017
- JCR Categories: BUSINESS
- SJR Categories: Marketing (Q1)
- Scopus
- ORCID
- Web of Science
Profiling the flyer-prone consumer
- Gázquez-Abad, J.C.
- Martínez-López, F.J.
- Barrales-Molina, V.
Journal of Retailing and Consumer Services - 1/1/2014
10.1016/j.jretconser.2014.08.019
- SJR Quartile: Q2
- CiteScore: 9 (2020)
- SJR: 0.733 (2014
- SNIP: 1.382 (2014
- SJR Categories: Marketing (Q2)
- Scopus
- ORCID
- Web of Science
Editorial: Some insights in retailing: Gluten-free products, veg private labels, stock-outs and in-store merchandisers
- Gázquez-Abad J.C.
- Martínez-López F.J.
Journal of Retailing and Consumer Services - 1/11/2021
10.1016/j.jretconser.2021.102746
- JCR Impact Factor: 10.972 (2021)
- CiteScore: 9 (2020)
- SJR: 1.568 (2020
- SNIP: 2.534 (2020
- JCR 5-year Impact Factor: 10.737
- JCR Categories: BUSINESS
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour
- Ieva M.
- Ziliani C.
- Gázquez-Abad J.C.
- D'Attoma I.
Journal of Retailing and Consumer Services - 1/01/2022
10.1016/j.jretconser.2021.102725
- JCR Quartile: Q1 (2022)
- JCR Impact Factor: 10.4 (2022)
- Category normalized Impact: 0.128 (2022)
- CiteScore: 11.4 (2021)
- SJR: 2.261 (2021
- SNIP: 2.893 (2021
- JCR 5-year Impact Factor: 10.5
- JCR Categories: BUSINESS
- Scopus
- ORCID
- Web of Science
Store flyer design and the intentions to visit the store and buy: The moderating role of perceived variety and perceived store image
- Prediger M.
- Huertas-Garcia R.
- Gázquez-Abad J.
Journal of Retailing and Consumer Services - 1/11/2019
10.1016/j.jretconser.2019.06.003
- JCR Quartile: Q2 (2019)
- SJR Quartile: Q1
- JCR Impact Factor: 4.219 (2022)
- Category normalized Impact: 0.741 (2019)
- CiteScore: 9 (2020)
- SJR: 1.338 (2019
- SNIP: 2.168 (2019
- JCR Categories: BUSINESS
- SJR Categories: Marketing (Q1)
Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength
- Gázquez-Abad, J.C.
- Canniére, M.H.D.
- Martínez-López, F.J.
JOURNAL OF RETAILING - 1/6/2011
- JCR Quartile: Q1 (2011)
- SJR Quartile: Q1
- JCR Impact Factor: 2.75 (2011)
- Category normalized Impact: 0.574 (2011)
- CiteScore: 11.8 (2020)
- SJR: 2.442 (2011
- SNIP: 2.412 (2011
- JCR 5-year Impact Factor: 3.645
- JCR Categories: BUSINESS
- SJR Categories: Marketing (Q1)
- Scopus
- ORCID
- Web of Science
The effect of retail assortment size on perceptions, choice, and sales: Review and research directions
- Sethuraman R.
- Gázquez-Abad J.C.
- Martínez-López F.J.
JOURNAL OF RETAILING - 1/1/2022
- JCR Quartile: Q1 (2022)
- JCR Impact Factor: 10 (2022)
- Category normalized Impact: 1.872 (2022)
- CiteScore: 8.2 (2021)
- SJR: 2.511 (2021
- SNIP: 2.597 (2021
- JCR 5-year Impact Factor: 10.6
- JCR Categories: BUSINESS
- Scopus
- ORCID
- Web of Science
A cultural constructivist analysis of the internet's role in the international approximation of markets
- Martínez-López, F.J.
- Sousa, C.M.P.
- Gázquez-Abad, J.C.
Journal of Marketing Theory and Practice - 1/1/2011
- SJR Quartile: Q2
- Category normalized Impact: 0.034 (2011)
- CiteScore: 3 (2020)
- SJR: 0.627 (2011
- SNIP: 1.015 (2011
- SJR Categories: Marketing (Q2)
- Scopus
- ORCID
- Web of Science
Increasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity
- Juan Carlos Gázquez-Abad
- Francisco J. Martínez-López
Journal of Marketing Management - 2/10/2015
- SJR Quartile: Q1
- JCR Impact Factor: 1.719 (2022)
- Category normalized Impact: 0.419 (2015)
- CiteScore: 4.4 (2020)
- SJR: 0.919 (2016
- SNIP: 1.274 (2016
- SJR Categories: Marketing (Q1); Strategy and Management (Q1)
- Scopus
- ORCID
- Web of Science
Casos prácticos de introducción al marketing Juan Carlos Gázquez Abad, José Felipe Jiménez Guerrero
2010
Sports Tourism in the New Normal
- María del Mar Martín García
- José Luis Ruiz-Real
- Juan Carlos Gázquez-Abad
- Juan Uribe-Toril
2024
- ORCID
The use of structural equation modelling (sem) in marketing research: A critical analysis.
- Francisco José Martínez López
- Juan Carlos Gázquez Abad
XXI Congreso Nacional de Marketing [Recurso electrónico]: Universidad del País Vasco-Euskal Herriko Unibersitatea, 16-18 de septiembre de 2009. - 2009
- Dialnet
¿Cómo son los consumidores más propensos a utilizar los folletos publicitarios? caracterización a partir de variables económicas y variables relacionadas con el proceso de compra
- Juan Carlos Gázquez Abad
- Francisco José Martínez López
- Juan Antonio Mondéjar Jiménez
XXI Congreso Nacional de Marketing [Recurso electrónico]: Universidad del País Vasco-Euskal Herriko Unibersitatea, 16-18 de septiembre de 2009. - 2009
- Dialnet
Revisión del concepto de marketing directo: Análisis de las diferentes perspectivas teóricas
- Juan Carlos Gázquez Abad
XXI Congreso Nacional de Marketing [Recurso electrónico]: Universidad del País Vasco-Euskal Herriko Unibersitatea, 16-18 de septiembre de 2009. - 2009
- Dialnet
Comportamiento de zapping: análisis en diferentes momentos de la semana.
- David Jiménez Castillo
- Juan Carlos Gázquez Abad
- Elvira Sáez González
- Manuel Sánchez Pérez
XX Encuentro de Profesores Universitarios de Marketing [Recurso electrónico]: Universidad de Las Palmas de Gran Canaria, 17-18-19 de septiembre de 2008 - 2008
- Dialnet
La diferenciación del producto en el proceso de evaluación del consumidor: una aplicación a los productos hortícolas.
- José Felipe Jiménez Guerrero
- Juan Carlos Gázquez Abad
- Manuel Sánchez Pérez
XX Encuentro de Profesores Universitarios de Marketing [Recurso electrónico]: Universidad de Las Palmas de Gran Canaria, 17-18-19 de septiembre de 2008 - 2008
- Dialnet
Caracterizando a los individuos más propensos al "zapping": análisis utilizando datos de panel de audiometría
- Juan Carlos Gázquez Abad
- David Jiménez Castillo
- Elvira Sáez González
- Manuel Sánchez Pérez
XIX Encuentro de profesores universitarios de marketing [Recurso electrónico]: Vigo, 19, 20 y 21 de septiembre de 2007 - 2007
- Dialnet
Los folletos publicitarios: ¿cuándo son más eficaces?
- Juan Carlos Gázquez Abad
- David Martínez Martínez
- Marie Hélène de Cannière
XIX Encuentro de profesores universitarios de marketing [Recurso electrónico]: Vigo, 19, 20 y 21 de septiembre de 2007 - 2007
- Dialnet
Impacto promocional vs. relacional del "mailing" directo en el comportamiento de compra del consumidor: una aplicación en el contexto de establecimientos de prendas de vestir
- Juan Carlos Gázquez Abad
- Marie Hélène de Cannière
XIX Encuentro de profesores universitarios de marketing [Recurso electrónico]: Vigo, 19, 20 y 21 de septiembre de 2007 - 2007
- Dialnet
Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses
- Del Mar Martín-García M.
- Luis Ruiz-Real J.
- Gázquez-Abad J.C.
- Uribe-Toril J.
Springer Proceedings in Business and Economics - 1/1/2023
- CiteScore: 0.7 (2022)
- SNIP: 0.142 (2022
Estimation of Product Category Sales' Responsiveness to Assortment Size
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- GazquezAbad, JC
- MartinezLopez, FJ
- EstebanMillat, I
- MondejarJimenez, JA
NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014
10.1007/978-3-319-07194-7_1 View source
How Assortment Composition Affects Consumers' Intentions to Buy PL
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- GazquezAbad, JC
- MartinezLopez, FJ
- EstebanMillat, I
- MondejarJimenez, JA
NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014
10.1007/978-3-319-07194-7_3 View source
- Category normalized Impact: 0.832 (2014)
THE INTERNET AS A CONTEXT FOR THE GENERATION AND DISSEMINATION OF THE FUTURE'S TRANSNATIONAL/GLOBAL CULTURE: A CULTURAL CONSTRUCTIVIST-BASED ANALYSIS
- Martinez-Lopez, Francisco J.
- Gazquez-Abad, Juan C.
- Sousa, Carlos M. P.
- Lengler, Jorge
- Sharma, D
CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE - 2015
A theoretical approximation to the psychological aspects related to the consumer's adoption and use of a website recommendation system
- Martínez-López, F.J.
- Cabal, C.C.
- Gázquez-Abad, J.C.
- Rodríguez-Ardura, I.
Annual Conference of the North American Fuzzy Information Processing Society - NAFIPS - 2/11/2009
- SJR Categories: Computer Science (miscellaneous); Mathematics (miscellaneous)
- Scopus
- ORCID
- Web of Science
The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- MartinezLopez, FJ
- GazquezAbad, JC
- Sethuraman, R
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015
10.1007/978-3-319-20182-5_8 View source
- Category normalized Impact: 0.467 (2015)
Memory for Private Label Versus National Brand in Feature Advertising
- Ieva, Marco
- Ziliani, Cristina
- Carlos Gazquez-Abad, Juan
- MartinezLopez, FJ
- GazquezAbad, JC
- Sethuraman, R
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015
10.1007/978-3-319-20182-5_5 View source
- Category normalized Impact: 1.4 (2015)
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data
- Ieva, Marco
- D'Attoma, Ida
- Ziliani, Cristina
- Carlos Gazquez-Abad, Juan
- MartinezLopez, FJ
- GazquezAbad, JC
- Gijsbrecht, E
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2016
10.1007/978-3-319-39946-1_16 View source
This author has no patents.
Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats
- Francisco Rejón-Guardia
- Francisco J. Martínez-López
- Irene Esteban-Millat
- Juan Carlos Gázquez-Abad
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions
- Juan Carlos Gázquez-Abad
- Francisco J. Martínez-López
- Irene Esteban-Millat
- Juan Antonio Mondéjar-Jiménez
- Francisco Rejón-Guardia
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective
- Irene Esteban-Millat
- Francisco J. Martínez-López
- Juan Carlos Gázquez-Abad
- Francisco Rejón-Guardia
- Antoni Messeger-Artola
- Inma Rodríguez-Ardura
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories
- Mbaye Fall-Diallo
- Joseph Kaswengi
- Juan Carlos Gázquez-Abad
Advances in National Brand and Private Label Marketing - 2015
- Category normalized Impact: 0.467 (2015)
- ORCID
- Web of Science
h index
Scopus: 17
Web of Science: 19
i10 index
Scopus: 23
Web of Science: 29
Author profiles
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Research projects at UAL
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Acronym RTI2018-094013-B-I00Since: January 1, 2019Until: December 31, 2021Funded by: Ministerio de Ciencia, Innovación y UniversidadesFunding / grant amount: 36,300.00 EURPrincipal Investigator (PI)Role: Investigador principal
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Acronym SEJ2004-07184Since: December 13, 2004Until: December 12, 2007Funded by: MECFunding / grant amount: 35,420.00 EURRole: Investigador
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Acronym 2003/2/PTSince: April 1, 2003Until: March 31, 2004Funded by: FIAPAFunding / grant amount: 27,555.00 EURRole: Investigador
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Acronym 23/2000Since: November 2, 2001Until: November 2, 2002Funded by: FIAPAFunding / grant amount: 16,047.02 EURRole: Investigador
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Acronym nanSince: September 3, 2001Until: March 10, 2002Funded by: FIAPAFunding / grant amount: 10,818.23 EURPrincipal Investigator (PI)Role: Responsable
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Acronym CR-UAL-0108Since: June 28, 2001Until: June 27, 2004Funded by: Universidad de AlmeríaFunding / grant amount: 19,833.40 EURRole: Investigador