Gázquez Abad, Juan Carlos Author
Impacto promocional vs. relacional del mailing personalizado en el comportamiento de compra: el papel moderador de las características del consumidor
- Juan Carlos Gázquez Abad
- Marie Hélène de Cannière
Revista española de investigación de marketing - 2010
- Dialnet
La importancia del "país de origen" en la fase de evaluación del consumidor de productos hortícolas
- José Felipe Jiménez Guerrero
- Juan Carlos Gázquez Abad
- Emilia Linares Agüera
Revista española de estudios agrosociales y pesqueros - 2010
- Dialnet
El comportamiento de cambio de canal del telespectador en prime time. Análisis a través de un panel de audimetría
- Juan Carlos Gázquez Abad
- David Jiménez Castillo
- Elvira Sáez González
- Manuel Sánchez Pérez
REVISTA ESPAÑOLA DE INVESTIGACIÓN DE MARKETING ESIC - 2010
- Dialnet
- ORCID
- OAI-PMH
Characteristics of store flyers as a promotional tool: Hypermarkets vs. discount stores | Características de los folletos publicitarios como herramienta promocional: Hipermercados vs. tiendas de descuento
- Gázquez-Abad, J.C.
- Martínez-López, F.J.
- Mondéjar-Jiménez, J.A.
2010
- ORCID
¿Son efectivas las herramientas promocionales en los productos de consumo frecuente?: un análisis de marcas nacionales versus marca de distribuidor
- Manuel Sánchez Pérez
- Juan Carlos Gázquez Abad
Economía industrial - 2010
- Dialnet
- OAI-PMH
Características de los folletos publicitarios como herramienta promocional: hipermercados vs. tiendas de descuento
- Juan Carlos Gázquez Abad
- Juan Antonio Mondéjar Jiménez
- Francisco José Martínez López
INNOVAR-Revista de Ciencias Administrativas y Sociales - 2010
- JCR Impact Factor: 0.048 (2010)
- JCR Categories: PUBLIC ADMINISTRATION
- Dialnet
Poder competitivo, preferencias del consumidor y posición competitiva
- Gázquez Abad, Juan Carlos
- Sánchez Pérez, Manuel
REVISTA EUROPEA DE DIRECCIÓN Y ECONOMÍA DE LA EMPRESA - 2010
- Dialnet
- ORCID
Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal
- Martínez-López, F.J.
- Rodríguez-Ardura, I.
- Gázquez-Abad, J.C.
- Sánchez-Franco, M.J.
- Cabal, C.C.
Internet Research - 1/7/2010
- JCR Quartile: Q2 (2010)
- SJR Quartile: Q2
- JCR Impact Factor: 1.15 (2010)
- Category normalized Impact: 0.501 (2010)
- CiteScore: 8.5 (2020)
- SJR: 0.453 (2010
- SNIP: 1.066 (2010
- JCR 5-year Impact Factor: 1.348
- JCR Categories: COMPUTER SCIENCE, INFORMATION SYSTEMS
- SJR Categories: Communication (Q2); Economics and Econometrics (Q2); Sociology and Political Science (Q2)
- Scopus
- ORCID
- Web of Science
Comparing alternative methods for conjoint analysis: A case of tomatoes in the German market
- Jiménez-Guerrero J.
- Gázquez-Abad J.
- Mondéjar-Jiménez J.
- Cordente-Rodríguez M.
The African Journal of Agricultural Research - 4/11/2010
- SJR Quartile: Q3
- JCR Impact Factor: 0.263 (2010)
- SJR: 0.171 (2010
- SNIP: 0.434 (2010
- JCR 5-year Impact Factor: 0.203
- JCR Categories: AGRICULTURE, MULTIDISCIPLINARY
- SJR Categories: Agricultural and Biological Sciences (miscellaneous) (Q3)
- Scopus
- ORCID
- Web of Science
Competitive power, consumer preferences and competitive position | Poder competitivo, preferencias del consumidor y posición competitiva
- Gázquez Abad J.
- Pérez M.
Revista Europea de Direccion y Economia de la Empresa - 6/1/2010
- CiteScore: 0.5 (2015)
- Scopus
- ORCID
Sports Tourism in the New Normal
- María del Mar Martín García
- José Luis Ruiz-Real
- Juan Carlos Gázquez-Abad
- Juan Uribe-Toril
2024
- ORCID
How does the store flyer design and content features influence consumer behavior?
- Maciel Prediger
- Rubén Huertas García
- Juan Carlos Gázquez Abad
2019
- Dialnet
Assortment and Retailing: A Trendy Couple
- Luis Ruiz-Real, Jose
- Uribe-Toril, Juan
- Carlos Gazquez-Abad, Juan
- MartinezLopez, FJ
- GazquezAbad, JC
- Roggeveen, A
Advances in National Brand and Private Label Marketing - 05/2019
10.1007/978-3-030-18911-2_4 View source
- ORCID
- Web of Science
Estudio de la motivaciones finales de compra del consumidor: una perspectiva evolutiva
- David Martínez Martínez
- Rubén Huertas García
- Juan Carlos Gázquez Abad
2018
- Dialnet
Retail promotional communication: The comparative effectiveness of print versus online
- Ziliani C.
- Ieva M.
- Gázquez-Abad J.C.
- D'Attoma I.
Exploring Omnichannel Retailing: Common Expectations and Diverse Realities - 5/12/2018
Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S.
- Luis Ruiz-Real, Jose
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- Esteban-Millat, Irene
- MartinezLopez, FJ
- GazquezAbad, JC
- Ailawadi, KL
- YagueGuillen, MJ
Advances in National Brand and Private Label Marketing - 06/2017
10.1007/978-3-319-59701-0_15 View source
- ORCID
- Web of Science
Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain
- Ruiz-Real J.
- Gázquez-Abad J.
- Martínez-López F.
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - 20/6/2016
10.4018/978-1-5225-0220-3.ch011
- Scopus
- ORCID
Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach
- Luis Ruiz-Real, Jose
- Carlos Gazquez-Abad, Juan
- Esteban-Millat, Irene
- Martinez-Lopez, Francisco J.
- MartinezLopez, FJ
- GazquezAbad, JC
- Gijsbrecht, E
Advances in National Brand and Private Label Marketing - 01/2016
10.1007/978-3-319-39946-1_13 View source
- ORCID
- Web of Science
La composición del surtido como variable relevante en el comportamiento de compra del consumidor: un análisis en el contexto de la distribución con base alimentaria.
- José Luis Ruiz Real
- Juan Carlos Gázquez Abad
2015
- Dialnet
Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses
- Del Mar Martín-García M.
- Luis Ruiz-Real J.
- Gázquez-Abad J.C.
- Uribe-Toril J.
Springer Proceedings in Business and Economics - 1/1/2023
- CiteScore: 0.7 (2022)
- SNIP: 0.142 (2022
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data
- Ieva, Marco
- D'Attoma, Ida
- Ziliani, Cristina
- Carlos Gazquez-Abad, Juan
- MartinezLopez, FJ
- GazquezAbad, JC
- Gijsbrecht, E
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2016
10.1007/978-3-319-39946-1_16 View source
Memory for Private Label Versus National Brand in Feature Advertising
- Ieva, Marco
- Ziliani, Cristina
- Carlos Gazquez-Abad, Juan
- MartinezLopez, FJ
- GazquezAbad, JC
- Sethuraman, R
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015
10.1007/978-3-319-20182-5_5 View source
- Category normalized Impact: 1.4 (2015)
The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- MartinezLopez, FJ
- GazquezAbad, JC
- Sethuraman, R
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015
10.1007/978-3-319-20182-5_8 View source
- Category normalized Impact: 0.467 (2015)
THE INTERNET AS A CONTEXT FOR THE GENERATION AND DISSEMINATION OF THE FUTURE'S TRANSNATIONAL/GLOBAL CULTURE: A CULTURAL CONSTRUCTIVIST-BASED ANALYSIS
- Martinez-Lopez, Francisco J.
- Gazquez-Abad, Juan C.
- Sousa, Carlos M. P.
- Lengler, Jorge
- Sharma, D
CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE - 2015
How Assortment Composition Affects Consumers' Intentions to Buy PL
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- GazquezAbad, JC
- MartinezLopez, FJ
- EstebanMillat, I
- MondejarJimenez, JA
NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014
10.1007/978-3-319-07194-7_3 View source
- Category normalized Impact: 0.832 (2014)
Estimation of Product Category Sales' Responsiveness to Assortment Size
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- GazquezAbad, JC
- MartinezLopez, FJ
- EstebanMillat, I
- MondejarJimenez, JA
NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014
10.1007/978-3-319-07194-7_1 View source
A theoretical approximation to the psychological aspects related to the consumer's adoption and use of a website recommendation system
- Martínez-López, F.J.
- Cabal, C.C.
- Gázquez-Abad, J.C.
- Rodríguez-Ardura, I.
Annual Conference of the North American Fuzzy Information Processing Society - NAFIPS - 2/11/2009
- SJR Categories: Computer Science (miscellaneous); Mathematics (miscellaneous)
- Scopus
- ORCID
- Web of Science
This author has no patents.
Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats
- Francisco Rejón-Guardia
- Francisco J. Martínez-López
- Irene Esteban-Millat
- Juan Carlos Gázquez-Abad
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions
- Juan Carlos Gázquez-Abad
- Francisco J. Martínez-López
- Irene Esteban-Millat
- Juan Antonio Mondéjar-Jiménez
- Francisco Rejón-Guardia
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective
- Irene Esteban-Millat
- Francisco J. Martínez-López
- Juan Carlos Gázquez-Abad
- Francisco Rejón-Guardia
- Antoni Messeger-Artola
- Inma Rodríguez-Ardura
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories
- Mbaye Fall-Diallo
- Joseph Kaswengi
- Juan Carlos Gázquez-Abad
Advances in National Brand and Private Label Marketing - 2015
- Category normalized Impact: 0.467 (2015)
- ORCID
- Web of Science
h index
Scopus: 17
Web of Science: 19
i10 index
Scopus: 23
Web of Science: 29
Author profiles
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Research projects at UAL
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Acronym RTI2018-094013-B-I00Since: January 1, 2019Until: December 31, 2021Funded by: Ministerio de Ciencia, Innovación y UniversidadesFunding / grant amount: 36,300.00 EURPrincipal Investigator (PI)Role: Investigador principal
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Acronym SEJ2004-07184Since: December 13, 2004Until: December 12, 2007Funded by: MECFunding / grant amount: 35,420.00 EURRole: Investigador
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Acronym 2003/2/PTSince: April 1, 2003Until: March 31, 2004Funded by: FIAPAFunding / grant amount: 27,555.00 EURRole: Investigador
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Acronym 23/2000Since: November 2, 2001Until: November 2, 2002Funded by: FIAPAFunding / grant amount: 16,047.02 EURRole: Investigador
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Acronym nanSince: September 3, 2001Until: March 10, 2002Funded by: FIAPAFunding / grant amount: 10,818.23 EURPrincipal Investigator (PI)Role: Responsable
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Acronym CR-UAL-0108Since: June 28, 2001Until: June 27, 2004Funded by: Universidad de AlmeríaFunding / grant amount: 19,833.40 EURRole: Investigador