Gázquez Abad, Juan Carlos Author
Asimetría competitiva y competencia entre marcas: análisis a través de modelos logit
- Juan Carlos Gázquez Abad
- Manuel Sánchez Pérez
Revista Española de Investigación de Marketing-ESIC - 2006
- Dialnet
- ORCID
Eficacia de los folletos publicitarios en el comercio detallista
- Juan Carlos Gázquez Abad
- Manuel Sánchez Pérez
Revista Española de Investigación de Marketing-ESIC - 2007
- Dialnet
- ORCID
- OAI-PMH
Asimetría competitiva y competencia entre marcas: análisis a través de modelos logit
- Gázquez Abad, Juan Carlos
- Sánchez Pérez, Manuel
REVISTA ESPAÑOLA DE INVESTIGACIÓN DE MARKETING ESIC - 2006
- Dialnet
- OAI-PMH
El comportamiento de cambio de canal del telespectador en prime time. Análisis a través de un panel de audimetría
- Juan Carlos Gázquez Abad
- David Jiménez Castillo
- Elvira Sáez González
- Manuel Sánchez Pérez
REVISTA ESPAÑOLA DE INVESTIGACIÓN DE MARKETING ESIC - 2010
- Dialnet
- ORCID
- OAI-PMH
Competitive power, consumer preferences and competitive position | Poder competitivo, preferencias del consumidor y posición competitiva
- Gázquez Abad J.
- Pérez M.
Revista Europea de Direccion y Economia de la Empresa - 6/1/2010
- CiteScore: 0.5 (2015)
- Scopus
- ORCID
Publicidad conjunta marca-causa: El papel de la implicación del individuo hacia la publicidad en la comprensión y evaluación del mensaje
- Rubén Huertas García
- Juan Carlos Gázquez Abad
- Jorge Lengler
Revista europea de dirección y economía de la empresa - 1/1/2014
- CiteScore: 0.5 (2015)
- Dialnet
- Scopus
La heterogeneidad del consumidor en los modelos de elección: evidencias empíricas utilizando modelos logit
- Juan Carlos Gázquez Abad
- Manuel Sánchez Pérez
Revista Europea de Dirección y Economía de la Empresa - 2007
- Dialnet
- ORCID
- OAI-PMH
La capacidad predictiva en los métodos Box-Jenkins y Holt-Winters: Una aplicación al sector turístico
- Juan Carlos Gázquez Abad
- José Felipe Jiménez Guerrero
- Raquel Sánchez Fernández
Revista Europea de Dirección y Economía de la Empresa - 2006
- Dialnet
- ORCID
Poder competitivo, preferencias del consumidor y posición competitiva
- Gázquez Abad, Juan Carlos
- Sánchez Pérez, Manuel
REVISTA EUROPEA DE DIRECCIÓN Y ECONOMÍA DE LA EMPRESA - 2010
- Dialnet
- ORCID
Service quality in public services as a segmentation variable
- Sánchez-Pérez M.
- Sánchez-Fernández R.
- Marín-Carrillo G.
- Gázquez-Abad J.
Service Industries Journal - 1/6/2007
- JCR Quartile: Q4 (2007)
- SJR Quartile: Q3
- JCR Impact Factor: 0.21 (2022)
- Category normalized Impact: 0.266 (2007)
- CiteScore: 6.4 (2020)
- SJR: 0.294 (2007
- SNIP: 0.522 (2007
- SJR Categories: Management of Technology and Innovation (Q3); Strategy and Management (Q3)
- Scopus
- ORCID
- Web of Science
Casos prácticos de introducción al marketing
- Juan Carlos Gázquez Abad
- José Felipe Jiménez Guerrero
2009
- Dialnet
Casos prácticos de introducción al marketing
- Juan Carlos Gázquez Abad
- José Felipe Jiménez Guerrero
2010
- Dialnet
Distribución comercial
- Francisco José Martínez López
- Guillermo Maraver Tarifa
- Juan Carlos Gázquez Abad
2009
- Dialnet
Estudio de la motivaciones finales de compra del consumidor: una perspectiva evolutiva
- David Martínez Martínez
- Rubén Huertas García
- Juan Carlos Gázquez Abad
2018
- Dialnet
How does the store flyer design and content features influence consumer behavior?
- Maciel Prediger
- Rubén Huertas García
- Juan Carlos Gázquez Abad
2019
- Dialnet
Áreas comerciales, capacidad de compra y riqueza en la provincia de Almería
- Juan Carlos Gázquez Abad
- Manuel Sánchez Pérez
2000
- Dialnet
La composición del surtido como variable relevante en el comportamiento de compra del consumidor: un análisis en el contexto de la distribución con base alimentaria.
- José Luis Ruiz Real
- Juan Carlos Gázquez Abad
2015
- Dialnet
Áreas comerciales, capacidad de compra y riqueza en la provincia de Almería Juan Carlos Gázquez Abad, Manuel Sánchez Pérez
2000
El Arte en la publicidad: Análisis experimental del uso de obras de arte en los anuncios
- María Dolores Vázquez Gómez
- Esther Subirá Lobera
- Rubén Huertas García
- Juan Carlos Gázquez Abad
2015
- Dialnet
Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach
- Luis Ruiz-Real, Jose
- Carlos Gazquez-Abad, Juan
- Esteban-Millat, Irene
- Martinez-Lopez, Francisco J.
- MartinezLopez, FJ
- GazquezAbad, JC
- Gijsbrecht, E
Advances in National Brand and Private Label Marketing - 01/2016
10.1007/978-3-319-39946-1_13 View source
- ORCID
- Web of Science
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data
- Ieva, Marco
- D'Attoma, Ida
- Ziliani, Cristina
- Carlos Gazquez-Abad, Juan
- MartinezLopez, FJ
- GazquezAbad, JC
- Gijsbrecht, E
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2016
10.1007/978-3-319-39946-1_16 View source
Memory for Private Label Versus National Brand in Feature Advertising
- Ieva, Marco
- Ziliani, Cristina
- Carlos Gazquez-Abad, Juan
- MartinezLopez, FJ
- GazquezAbad, JC
- Sethuraman, R
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015
10.1007/978-3-319-20182-5_5 View source
- Category normalized Impact: 1.4 (2015)
The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- MartinezLopez, FJ
- GazquezAbad, JC
- Sethuraman, R
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015
10.1007/978-3-319-20182-5_8 View source
- Category normalized Impact: 0.467 (2015)
A theoretical approximation to the psychological aspects related to the consumer's adoption and use of a website recommendation system
- Martínez-López, F.J.
- Cabal, C.C.
- Gázquez-Abad, J.C.
- Rodríguez-Ardura, I.
Annual Conference of the North American Fuzzy Information Processing Society - NAFIPS - 2/11/2009
- SJR Categories: Computer Science (miscellaneous); Mathematics (miscellaneous)
- Scopus
- ORCID
- Web of Science
THE INTERNET AS A CONTEXT FOR THE GENERATION AND DISSEMINATION OF THE FUTURE'S TRANSNATIONAL/GLOBAL CULTURE: A CULTURAL CONSTRUCTIVIST-BASED ANALYSIS
- Martinez-Lopez, Francisco J.
- Gazquez-Abad, Juan C.
- Sousa, Carlos M. P.
- Lengler, Jorge
- Sharma, D
CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE - 2015
Estimation of Product Category Sales' Responsiveness to Assortment Size
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- GazquezAbad, JC
- MartinezLopez, FJ
- EstebanMillat, I
- MondejarJimenez, JA
NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014
10.1007/978-3-319-07194-7_1 View source
How Assortment Composition Affects Consumers' Intentions to Buy PL
- Carlos Gazquez-Abad, Juan
- Martinez-Lopez, Francisco J.
- GazquezAbad, JC
- MartinezLopez, FJ
- EstebanMillat, I
- MondejarJimenez, JA
NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014
10.1007/978-3-319-07194-7_3 View source
- Category normalized Impact: 0.832 (2014)
Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses
- Del Mar Martín-García M.
- Luis Ruiz-Real J.
- Gázquez-Abad J.C.
- Uribe-Toril J.
Springer Proceedings in Business and Economics - 1/1/2023
- CiteScore: 0.7 (2022)
- SNIP: 0.142 (2022
Assortment and Retailing: A Trendy Couple
- Luis Ruiz-Real, Jose
- Uribe-Toril, Juan
- Carlos Gazquez-Abad, Juan
- MartinezLopez, FJ
- GazquezAbad, JC
- Roggeveen, A
Springer Proceedings in Business and Economics - 05/2019
10.1007/978-3-030-18911-2_4 View source
- ORCID
- Web of Science
This author has no patents.
The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories
- Mbaye Fall-Diallo
- Joseph Kaswengi
- Juan Carlos Gázquez-Abad
Advances in National Brand and Private Label Marketing - 2015
- Category normalized Impact: 0.467 (2015)
- ORCID
- Web of Science
Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats
- Francisco Rejón-Guardia
- Francisco J. Martínez-López
- Irene Esteban-Millat
- Juan Carlos Gázquez-Abad
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions
- Juan Carlos Gázquez-Abad
- Francisco J. Martínez-López
- Irene Esteban-Millat
- Juan Antonio Mondéjar-Jiménez
- Francisco Rejón-Guardia
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective
- Irene Esteban-Millat
- Francisco J. Martínez-López
- Juan Carlos Gázquez-Abad
- Francisco Rejón-Guardia
- Antoni Messeger-Artola
- Inma Rodríguez-Ardura
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016
- ORCID
h index
Scopus: 17
Web of Science: 19
i10 index
Scopus: 23
Web of Science: 29
Author profiles
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Research projects at UAL
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Acronym RTI2018-094013-B-I00Since: January 1, 2019Until: December 31, 2021Funded by: Ministerio de Ciencia, Innovación y UniversidadesFunding / grant amount: 36,300.00 EURPrincipal Investigator (PI)Role: Investigador principal
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Acronym SEJ2004-07184Since: December 13, 2004Until: December 12, 2007Funded by: MECFunding / grant amount: 35,420.00 EURRole: Investigador
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Acronym 2003/2/PTSince: April 1, 2003Until: March 31, 2004Funded by: FIAPAFunding / grant amount: 27,555.00 EURRole: Investigador
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Acronym 23/2000Since: November 2, 2001Until: November 2, 2002Funded by: FIAPAFunding / grant amount: 16,047.02 EURRole: Investigador
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Acronym nanSince: September 3, 2001Until: March 10, 2002Funded by: FIAPAFunding / grant amount: 10,818.23 EURPrincipal Investigator (PI)Role: Responsable
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Acronym CR-UAL-0108Since: June 28, 2001Until: June 27, 2004Funded by: Universidad de AlmeríaFunding / grant amount: 19,833.40 EURRole: Investigador