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Gázquez Abad, Juan Carlos Author

La importancia del comportamiento postcompra en las decisiones del consumidor: comportamiento de reclamación

  • Juan Carlos Gázquez Abad

Empresa y nueva economía: libro de resúmenes de trabajos presentados a las XI Jornadas Hispano Lusas de Gestión Científica - 2001

Cite count: 0 (Dialnet)

Las ferias comerciales en la estrategia del marketing

  • José Felipe Jiménez Guerrero
  • Juan Carlos Gázquez Abad

Distribución y consumo - 2002

Cite count: 4 (Dialnet)

Defensa de los derechos del consumidor en España

  • Juan Carlos Gázquez Abad
  • José Felipe Jiménez Guerrero

Boletín económico de ICE, Información Comercial Española - 2003

Cite count: 0 (Dialnet)
Open Access

El análisis de citas y el carácter interdisciplinar en marketing: los congresos de EMAC

  • Juan Carlos Gázquez Abad
  • Manuel Sánchez Pérez

Investigaciones europeas de dirección y economía de la empresa - 8/01/2004

http://hdl.handle.net/10835/14990

Cite count: 1 (Dialnet)

¿Conducen los procesos de integración a una mayor convergencia?: análisis del gasto por habitante en los países de la UE, 1990-2000

  • Juan Carlos Gázquez Abad
  • José Felipe Jiménez Guerrero
  • José Antonio Pérez Torres

Información Comercial Española, ICE: Revista de economía - 2004

Cite count: 0 (Dialnet)

La identidad e imagen de marca: fuentes de creación

  • Juan Carlos Gázquez Abad
  • Manuel Sánchez Pérez

Dirección de productos y marcas - 2004

Cite count: 2 (Dialnet)

La capacidad predictiva en los métodos Box-Jenkins y Holt-Winters: una aplicación al sector turístico

  • Juan Carlos Gázquez Abad
  • José Felipe Jiménez Guerrero
  • Raquel Sánchez Fernández

Revista europea de dirección y economía de la empresa - 2006

Cite count: 10 (Dialnet)

Enfoques de identificación de la heterogeneidad en los modelos de elección del consumidor: comparación utilizando datos de escáner

  • Juan Carlos Gázquez Abad
  • Manuel Sánchez Pérez

Cuadernos aragoneses de economía - 2006

Cite count: 0 (Dialnet)

Sobre la eficacia de la promoción de productos de gran consumo: folletus versus descuentos en precios

  • Manuel Sánchez Pérez
  • Juan Carlos Gázquez Abad

Distribución y consumo - 2006

Cite count: 2 (Dialnet)

Asimetría competitiva y competencia entre marcas: análisis a través de modelos logit

  • Juan Carlos Gázquez Abad
  • Manuel Sánchez Pérez

Revista Española de Investigación de Marketing-ESIC - 2006

Cite count: 0 (Dialnet)

Áreas comerciales, capacidad de compra y riqueza en la provincia de Almería Juan Carlos Gázquez Abad, Manuel Sánchez Pérez Book

2000

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Áreas comerciales, capacidad de compra y riqueza en la provincia de Almería Book

  • Juan Carlos Gázquez Abad
  • Manuel Sánchez Pérez

2000

Cite count: 1 (Dialnet)

How store flyers affect consumer choice behaviour: National brands vs. store brands Book chapter

  • Gázquez-Abad, J.C.
  • Sánchez-Pérez, M.

European Retail Research - 1/12/2009

10.1007/978-3-8349-8203-2_1

Cite count: 3 (Scopus)

Distribución comercial Book

  • Francisco José Martínez López
  • Guillermo Maraver Tarifa
  • Juan Carlos Gázquez Abad

2009

Cite count: 0 (Dialnet)

Casos prácticos de introducción al marketing Book

  • Juan Carlos Gázquez Abad
  • José Felipe Jiménez Guerrero

2009

Cite count: 0 (Dialnet)

An integrative framework on the psychological variables explaining the consumers' use of e-commerce-based recommendation systems Book chapter

  • Martínez-López, F.J.
  • Gázquez-Abad, J.C.
  • Rodríguez-Ardura, I.
  • Cabal-Cruz, C.C.

E Business Issues Challenges and Opportunities for Smes Driving Competitiveness - 1/12/2010

10.4018/978-1-61692-880-3.ch020

Cite count: 7 (Scopus)

Olive-oil purchase behaviour: Culture and food habits Book

  • Gázquez-Abad, J.C.
  • Martínez-López, F.J.
  • Mondéjar-Jiménez, J.A.

Olive Oil Purchase Behaviour Culture and Food Habits - 1/1/2011

Cite count: 0 (Scopus)

The role of culture and food habits in olive oil purchase behaviour: Evidences from Spain Book chapter

  • Gázquez-Abad, J.C.
  • Martínez-López, F.J.
  • Mondéjar-Jiménez, J.A.

Agricultural Economics New Research - 1/12/2011

Cite count: 1 (Web of Science) 0 (Scopus)
  • Category normalized Impact: 0.081 (2011)

Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats Book chapter

  • Francisco Rejón-Guardia
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Carlos Gázquez-Abad

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2016

10.1007/978-3-319-11815-4_46

Cite count: 2 (Scopus)
  • CiteScore: 0.5 (2025)

How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions Book chapter

  • Juan Carlos Gázquez-Abad
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Antonio Mondéjar-Jiménez
  • Francisco Rejón-Guardia

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2016

10.1007/978-3-319-11815-4_39

Cite count: 1 (Scopus)
  • CiteScore: 0.5 (2025)

La composición del surtido como variable relevante en el comportamiento de compra del consumidor: un análisis en el contexto de la distribución con base alimentaria. Advisor

  • José Luis Ruiz Real
  • Juan Carlos Gázquez Abad

2015

Cite count: 0 (Dialnet)

El Arte en la publicidad: Análisis experimental del uso de obras de arte en los anuncios Advisor

  • María Dolores Vázquez Gómez
  • Esther Subirá Lobera
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2015

Cite count: 0 (Dialnet)
  • Dialnet

Estudio de la motivaciones finales de compra del consumidor: una perspectiva evolutiva Advisor

  • David Martínez Martínez
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2018

Cite count: 0 (Dialnet)
  • Dialnet

How does the store flyer design and content features influence consumer behavior? Advisor

  • Maciel Prediger
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2019

Cite count: 0 (Dialnet)
  • Dialnet

A Theoretical Approximation to the Psychological Aspects related to the Consumer's adoption and use of a Website Recommendation System

  • Martínez-López, F.J.
  • Cabal, C.C.
  • Gázquez-Abad, J.C.
  • Rodríguez-Ardura, I.

2009 ANNUAL MEETING OF THE NORTH AMERICAN FUZZY INFORMATION PROCESSING SOCIETY - 2/11/2009

10.1109/nafips.2009.5156458

Cite count: 0 (Web of Science) 3 (Scopus)
  • SJR Categories: Computer Science (miscellaneous); Mathematics (miscellaneous)
Open Access

The Influence of Customer Familiarity and Personal Innovativeness toward Information Technologies on the Sense of Virtual Community and Participation

  • Sánchez-Franco, M.J.
  • Carballar-Falcón, J.A.
  • Martínez-López, F.J.
  • Gázquez-Abad, J.C.

HUMAN-COMPUTER INTERACTION - INTERACT 2011, PT III - 20/9/2011

10.1007/978-3-642-23765-2_19

Cite count: 1 (Web of Science) 3 (Scopus)
  • JCR Impact Factor: 45.78 (2011)
  • Category normalized Impact: 0.181 (2011)
  • CiteScore: 3.1 (2025)
  • SJR: 0.338 (2011
  • SNIP: 0.777 (2011

A proposal for improving the performance of adaptive conjoint analysis

  • Huertas-García, R.
  • Forgas-Coll, S.
  • Gázquez-Abad, J.C.

Studies in Fuzziness and Soft Computing - 27/7/2012

10.1007/978-3-642-30457-6_28

Cite count: 0 (Scopus)
  • SJR Quartile: Q3
  • CiteScore: 2.1 (2025)
  • SJR: 0.206 (2012
  • SNIP: 0.354 (2012
  • SJR Categories: Computer Science (miscellaneous) (Q3); Computational Mathematics (Q4)

Estimation of Product Category Sales’ Responsiveness to Assortment Size

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • GazquezAbad, JC
  • MartinezLopez, FJ
  • EstebanMillat, I
  • MondejarJimenez, JA

Springer Proceedings in Business and Economics - 1/1/2014

10.1007/978-3-319-07194-7_1 View source

Cite count: 3 (Scopus)
  • CiteScore: 0.7 (2025)

How Assortment Composition Affects Consumers’ Intentions to Buy PL

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • GazquezAbad, JC
  • MartinezLopez, FJ
  • EstebanMillat, I
  • MondejarJimenez, JA

Springer Proceedings in Business and Economics - 1/1/2014

10.1007/978-3-319-07194-7_3 View source

Cite count: 2 (Web of Science) 2 (Scopus)
  • Category normalized Impact: 0.832 (2014)
  • CiteScore: 0.7 (2025)

Memory for Private Label Versus National Brand in Feature Advertising

  • Ieva, Marco
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

Springer Proceedings in Business and Economics - 1/1/2015

10.1007/978-3-319-20182-5_5 View source

Cite count: 3 (Web of Science) 4 (Scopus)
  • Category normalized Impact: 1.4 (2015)
  • CiteScore: 0.7 (2025)
  • SNIP: 0.065 (2015

The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

Springer Proceedings in Business and Economics - 1/1/2015

10.1007/978-3-319-20182-5_8 View source

Cite count: 1 (Web of Science) 4 (Scopus)
  • Category normalized Impact: 0.467 (2015)
  • CiteScore: 0.7 (2025)
  • SNIP: 0.065 (2015

The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

  • Mbaye Fall-Diallo
  • Joseph Kaswengi
  • Juan Carlos Gázquez-Abad

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 1/1/2015

10.1007/978-3-319-20182-5_20

Cite count: 1 (Web of Science) 1 (Scopus)
  • Category normalized Impact: 0.467 (2015)
  • CiteScore: 0.7 (2025)
  • SNIP: 0.065 (2015

Understanding PL Purchase Intention in the Context of 'PL-Only' Assortments: An Experimental Approach

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Esteban-Millat, Irene
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
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ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 1/01/2016

10.1007/978-3-319-39946-1_13 View source

Cite count: 0 (Web of Science) 0 (Scopus)
  • CiteScore: 0.7 (2025)
  • SNIP: 0.197 (2016

Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data

  • Ieva, Marco
  • D'Attoma, Ida
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
... View more Collapse

Springer Proceedings in Business and Economics - 1/1/2016

10.1007/978-3-319-39946-1_16 View source

Cite count: 0 (Scopus)
  • CiteScore: 0.7 (2025)
  • SNIP: 0.197 (2016

This author has no patents.

This author has no reports or other types of publications.

Scopus: 22

Web of Science: 20

Scopus: 34

Web of Science: 33

Last data update: 7/4/26 1:14 PM
Next scheduled update: 7/11/26 3:00 AM