Gázquez Abad, Juan Carlos Author

Preface

  • Gázquez-Abad J.C.
  • Occhiocupo N.
  • Ruiz-Real J.L.

Springer Proceedings in Business and Economics - 1/1/2024

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Preface

  • Gázquez-Abad J.C.
  • Martínez-López F.J.
  • Gielens K.

Springer Proceedings in Business and Economics - 1/1/2023

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Guest Editorial. Service-mix: new channels and consumption patterns in services

  • Luceri B.
  • Martinelli E.
  • Gázquez-Abad J.C.

Sinergie - 1/1/2023

10.7433/s120.2023.01

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Rural tourism and development: Evolution in Scientific Literature and Trends

  • José Luis Ruiz-Real
  • Juan Uribe-Toril
  • Jaime de Pablo Valenciano
  • Juan Carlos Gázquez-Abad

JOURNAL OF HOSPITALITY & TOURISM RESEARCH - 8/9/2022

10.1177/1096348020926538

Cite count: 36 (Web of Science) 9 (Scopus)
Open Access

Golf and Health, More than 18 Holes-A Bibliometric Analysis

  • Martín-García, MM
  • José Luis Ruiz-Real
  • Juan Carlos Gázquez-Abad
  • J. Uribe-Toril

HEALTHCARE - 1/7/2022

10.3390/healthcare10071322

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The effect of retail assortment size on perceptions, choice, and sales: Review and research directions

  • Sethuraman R.
  • Gázquez-Abad J.C.
  • Martínez-López F.J.

JOURNAL OF RETAILING - 1/3/2022

10.1016/j.jretai.2022.01.001

Cite count: 24 (Web of Science) 5 (Scopus)

I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour

  • Ieva M.
  • Ziliani C.
  • Gázquez-Abad J.C.
  • D'Attoma I.

JOURNAL OF RETAILING AND CONSUMER SERVICES - 1/1/2022

10.1016/j.jretconser.2021.102725

Cite count: 1 (Web of Science) 1 (Scopus)

Preface

  • Martínez-López F.J.
  • Gázquez-Abad J.C.
  • Ieva M.

Springer Proceedings in Business and Economics - 1/1/2022

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What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands

  • Gázquez-Abad J.C.
  • Martínez-López F.J.
  • Sethuraman R.

JOURNAL OF BUSINESS RESEARCH - 1/9/2021

10.1016/j.jbusres.2021.04.037

Cite count: 5 (Web of Science)

Editorial: Some insights in retailing: Gluten-free products, veg private labels, stock-outs and in-store merchandisers

  • Gázquez-Abad J.C.
  • Martínez-López F.J.

Journal of Retailing and Consumer Services - 1/11/2021

10.1016/j.jretconser.2021.102746

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Why Do We Play Golf? An Exploratory Research

  • María del Mar Martín-García
  • Jose Luis Ruiz-Real
  • Juan Carlos Gazquez-Abad
  • Juan Uribe-Toril

2025

10.1007/978-3-031-70488-8_9

  • ORCID

Sports tourism in the new normal

  • María del Mar Martín García
  • José Luis Ruiz-Real
  • Juan Carlos Gázquez-Abad
  • Juan Uribe-Toril

Tourist Behaviour and the New Normal, Volume I: Implications for Tourism Resilience - 6/2/2024

10.1007/978-3-031-45848-4_11

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How does the store flyer design and content features influence consumer behavior?

  • Maciel Prediger
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2019

Cite count:
  • Dialnet

Estudio de la motivaciones finales de compra del consumidor: una perspectiva evolutiva

  • David Martínez Martínez
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2018

Cite count:
  • Dialnet

Retail promotional communication: The comparative effectiveness of print versus online

  • Ziliani C.
  • Ieva M.
  • Gázquez-Abad J.C.
  • D'Attoma I.

Exploring Omnichannel Retailing: Common Expectations and Diverse Realities - 5/12/2018

10.1007/978-3-319-98273-1_10

Cite count: 3 (Scopus)

Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain

  • Ruiz-Real J.
  • Gázquez-Abad J.
  • Martínez-López F.

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - 20/6/2016

10.4018/978-1-5225-0220-3.ch011

Cite count: 2 (Scopus)

La composición del surtido como variable relevante en el comportamiento de compra del consumidor: un análisis en el contexto de la distribución con base alimentaria.

  • José Luis Ruiz Real
  • Juan Carlos Gázquez Abad

2015

Cite count:
  • Dialnet

El Arte en la publicidad: Análisis experimental del uso de obras de arte en los anuncios

  • María Dolores Vázquez Gómez
  • Esther Subirá Lobera
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2015

Cite count:
  • Dialnet

¿Cómo influye la customización en la intención de compra? Un análisis empírico en adolescentes

  • José Jordán Murcia
  • Juan Carlos Gázquez Abad

Experiencia y comportamiento del cliente en un entorno multicanal: claves de éxito para fabricantes y detallistas - 2014

Cite count:
  • Dialnet

La reputación online del minorista: concepto y proceso de gestión

  • Juan Carlos Gázquez Abad
  • José Jordán Murcia

Estrategias de distribución y comportamiento de compra multicanal: Tendencias y oportunidades para que fabricante y distribuidor rentabilicen sus decisiones de marketing - 2013

Cite count: 2 (Dialnet)
  • Dialnet

National Brands and Private Label: An Old Friendship

  • Ruiz-Real J.L.
  • Gázquez-Abad J.C.
  • Uribe-Toril J.
  • del Mar Martín García M.

Springer Proceedings in Business and Economics - 1/1/2024

10.1007/978-3-031-69192-8_2

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The Relationship Between Retail Assortment Size and Sales. What Do We Know so Far?

  • Sáez-González E.
  • Gázquez-Abad J.C.

Springer Proceedings in Business and Economics - 1/1/2024

10.1007/978-3-031-69192-8_15

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How Has Assortment Size in Staples Categories Evolved Over the Last Decade? The Case of Beer in Spain

  • del Mar Martín García M.
  • Ruiz-Real J.L.
  • Gázquez-Abad J.C.
  • Uribe-Toril J.

Springer Proceedings in Business and Economics - 1/1/2024

10.1007/978-3-031-69192-8_13

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Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses

  • Del Mar Martín-García M.
  • Luis Ruiz-Real J.
  • Gázquez-Abad J.C.
  • Uribe-Toril J.

Springer Proceedings in Business and Economics - 1/1/2023

10.1007/978-3-031-32894-7_14

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Assortment and Retailing: A Trendy Couple

  • Luis Ruiz-Real, Jose
  • Uribe-Toril, Juan
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Roggeveen, A

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 05/2019

10.1007/978-3-030-18911-2_4 View source

Cite count: 1 (Web of Science)

Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the US

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • Esteban-Millat, Irene
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Ailawadi, KL
  • YagueGuillen, MJ
... View more Collapse

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 06/2017

10.1007/978-3-319-59701-0_15 View source

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Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data

  • Ieva, Marco
  • D'Attoma, Ida
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
... View more Collapse

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2016

10.1007/978-3-319-39946-1_16 View source

Understanding PL Purchase Intention in the Context of 'PL-Only' Assortments: An Experimental Approach

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Esteban-Millat, Irene
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
... View more Collapse

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 01/2016

10.1007/978-3-319-39946-1_13 View source

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The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015

10.1007/978-3-319-20182-5_8 View source

Cite count: 1 (Web of Science)

Memory for Private Label Versus National Brand in Feature Advertising

  • Ieva, Marco
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015

10.1007/978-3-319-20182-5_5 View source

Cite count: 3 (Web of Science)

This author has no patents.

Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

  • Francisco Rejón-Guardia
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Carlos Gázquez-Abad

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_46

  • ORCID

How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions

  • Juan Carlos Gázquez-Abad
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Antonio Mondéjar-Jiménez
  • Francisco Rejón-Guardia

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_39

  • ORCID

Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

  • Irene Esteban-Millat
  • Francisco J. Martínez-López
  • Juan Carlos Gázquez-Abad
  • Francisco Rejón-Guardia
  • Antoni Messeger-Artola
  • Inma Rodríguez-Ardura

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_27

  • ORCID

Scopus: 17

Web of Science: 20

Scopus: 23

Web of Science: 29

Last data update: 11/23/24 6:09 AM
Next scheduled update: 11/30/24 3:00 AM