Gázquez Abad, Juan Carlos Author

Comparing alternative methods for conjoint analysis: A case of tomatoes in the German market

  • Jiménez-Guerrero J.
  • Gázquez-Abad J.
  • Mondéjar-Jiménez J.
  • Cordente-Rodríguez M.

AFRICAN JOURNAL OF AGRICULTURAL RESEARCH - 4/11/2010

Cite count: 3 (Web of Science) 2 (Scopus)

Factors Influencing Olive Oil Brand Choice in Spain: An Empirical Analysis Using Scanner Data

  • Gázquez-Abad, J.C.
  • Sánchez-Pérez, M.

AGRIBUSINESS - 1/1/2009

10.1002/agr.20183

Cite count: 30 (Web of Science) 29 (Scopus)

Defensa de los derechos del consumidor en España

  • Juan Carlos Gázquez Abad
  • José Felipe Jiménez Guerrero

Boletín económico de ICE, Información Comercial Española - 2003

Cite count:
  • Dialnet
Open Access

Using standard CETSCALE and other adapted versions of the scale for measuring consumers' ethnocentric tendencies: An analysis of dimensionality

  • Jiménez-Guerrero J.
  • Gázquez-Abad J.
  • Linares-Agüera E.

BRQ-BUSINESS RESEARCH QUARTERLY - 1/1/2014

10.1016/j.cede.2013.06.003

Cite count: 45 (Web of Science) 36 (Scopus) 2 (Dialnet)

Drivers of Sustainability Strategies in Spain's Wine Tourism Industry

  • Gázquez-Abad J.
  • Huertas-García R.
  • Vázquez-Gómez M.
  • Casas Romeo A.

CORNELL HOSPITALITY QUARTERLY - 1/2/2015

10.1177/1938965514549657

Cite count: 31 (Web of Science) 27 (Scopus)

Enfoques de identificación de la heterogeneidad en los modelos de elección del consumidor: Comparación utilizando datos de escáner

  • Juan Carlos Gázquez Abad
  • Manuel Sánchez Pérez

Cuadernos Aragoneses de Economía - 2006

Cite count:
  • Dialnet
  • ORCID
Open Access

How is the flyer-prone consumer's profile?

  • Juan Carlos Gázquez Abad
  • Francisco José Martínez López

CUADERNOS DE ECONOMIA Y DIRECCION DE LA EMPRESA - 1/04/2013

10.1016/j.cede.2012.07.001

Cite count: 1 (Web of Science) 1 (Dialnet)
Open Access

Synergies between product attributes and familiarity with product origin. Effects on perceived image

  • Juan Carlos Gázquez Abad
  • David Jiménez Castillo
  • Gema María Marín Carrillo

CUADERNOS DE ECONOMIA Y DIRECCION DE LA EMPRESA - 1/1/2012

10.1016/j.cede.2011.10.001

Cite count: 8 (Web of Science) 2 (Dialnet)
Open Access

Consideración de la heterogeneidad en el comportamiento de elección del consumidor a través de modelos logit: enfoque paramétrico vs. semiparamétrico

  • Juan Carlos Gázquez Abad
  • Manuel Sánchez Pérez

CUADERNOS DE ECONOMIA Y DIRECCION DE LA EMPRESA - 2007

10.1016/s1138-5758(07)70080-4

Cite count:

Las indicaciones de origen protegidas como elemento de diferenciación de los productos agroalimentarios: el caso del jamón en España

  • Juan Carlos Gázquez Abad
  • Vanesa Barrales Molina
  • Francisco José Martínez López

Cuadernos de gestión - 2012

10.5295/cdg.100264jg

Cite count: 1 (Web of Science)

Casos prácticos de introducción al marketing

  • Juan Carlos Gázquez Abad
  • José Felipe Jiménez Guerrero

2010

Cite count:
  • Dialnet

Distribución comercial

  • Francisco José Martínez López
  • Guillermo Maraver Tarifa
  • Juan Carlos Gázquez Abad

2009

Cite count:
  • Dialnet

Casos prácticos de introducción al marketing

  • Juan Carlos Gázquez Abad
  • José Felipe Jiménez Guerrero

2009

Cite count:
  • Dialnet

El Arte en la publicidad: Análisis experimental del uso de obras de arte en los anuncios

  • María Dolores Vázquez Gómez
  • Esther Subirá Lobera
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2015

Cite count:
  • Dialnet

Áreas comerciales, capacidad de compra y riqueza en la provincia de Almería Juan Carlos Gázquez Abad, Manuel Sánchez Pérez

2000

View source

Estudio de la motivaciones finales de compra del consumidor: una perspectiva evolutiva

  • David Martínez Martínez
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2018

Cite count:
  • Dialnet

How does the store flyer design and content features influence consumer behavior?

  • Maciel Prediger
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2019

Cite count:
  • Dialnet

La composición del surtido como variable relevante en el comportamiento de compra del consumidor: un análisis en el contexto de la distribución con base alimentaria.

  • José Luis Ruiz Real
  • Juan Carlos Gázquez Abad

2015

Cite count:
  • Dialnet

Áreas comerciales, capacidad de compra y riqueza en la provincia de Almería

  • Juan Carlos Gázquez Abad
  • Manuel Sánchez Pérez

2000

Cite count: 1 (Dialnet)
  • Dialnet

The role of culture and food habits in olive oil purchase behaviour: Evidences from Spain

  • Gázquez-Abad, J.C.
  • Martínez-López, F.J.
  • Mondéjar-Jiménez, J.A.

Agricultural Economics: New Research - 1/12/2011

Cite count: 1 (Web of Science)

A Theoretical Approximation to the Psychological Aspects related to the Consumer's adoption and use of a Website Recommendation System

  • Martínez-López, F.J.
  • Cabal, C.C.
  • Gázquez-Abad, J.C.
  • Rodríguez-Ardura, I.

2009 ANNUAL MEETING OF THE NORTH AMERICAN FUZZY INFORMATION PROCESSING SOCIETY - 2/11/2009

10.1109/nafips.2009.5156458

Cite count: 1 (Scopus)

Assortment and Retailing: A Trendy Couple

  • Luis Ruiz-Real, Jose
  • Uribe-Toril, Juan
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Roggeveen, A

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 05/2019

10.1007/978-3-030-18911-2_4 View source

Cite count: 1 (Web of Science)

Memory for Private Label Versus National Brand in Feature Advertising

  • Ieva, Marco
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015

10.1007/978-3-319-20182-5_5 View source

Cite count: 3 (Web of Science)

Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the US

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • Esteban-Millat, Irene
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Ailawadi, KL
  • YagueGuillen, MJ
... View more Collapse

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 06/2017

10.1007/978-3-319-59701-0_15 View source

Cite count:

The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015

10.1007/978-3-319-20182-5_8 View source

Cite count: 1 (Web of Science)

Understanding PL Purchase Intention in the Context of 'PL-Only' Assortments: An Experimental Approach

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Esteban-Millat, Irene
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
... View more Collapse

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 01/2016

10.1007/978-3-319-39946-1_13 View source

Cite count:

Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data

  • Ieva, Marco
  • D'Attoma, Ida
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
... View more Collapse

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2016

10.1007/978-3-319-39946-1_16 View source

The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

  • Mbaye Fall-Diallo
  • Joseph Kaswengi
  • Juan Carlos Gázquez-Abad

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015

10.1007/978-3-319-20182-5_20

Cite count: 1 (Web of Science)

THE INTERNET AS A CONTEXT FOR THE GENERATION AND DISSEMINATION OF THE FUTURE'S TRANSNATIONAL/GLOBAL CULTURE: A CULTURAL CONSTRUCTIVIST-BASED ANALYSIS

  • Martinez-Lopez, Francisco J.
  • Gazquez-Abad, Juan C.
  • Sousa, Carlos M. P.
  • Lengler, Jorge
  • Sharma, D

CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE - 2015

Open Access

The Influence of Customer Familiarity and Personal Innovativeness toward Information Technologies on the Sense of Virtual Community and Participation

  • Sánchez-Franco, M.J.
  • Carballar-Falcón, J.A.
  • Martínez-López, F.J.
  • Gázquez-Abad, J.C.

HUMAN-COMPUTER INTERACTION - INTERACT 2011, PT III - 20/9/2011

10.1007/978-3-642-23765-2_19

Cite count: 1 (Web of Science) 2 (Scopus)

This author has no patents.

Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

  • Francisco Rejón-Guardia
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Carlos Gázquez-Abad

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_46

  • ORCID

How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions

  • Juan Carlos Gázquez-Abad
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Antonio Mondéjar-Jiménez
  • Francisco Rejón-Guardia

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_39

  • ORCID

Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

  • Irene Esteban-Millat
  • Francisco J. Martínez-López
  • Juan Carlos Gázquez-Abad
  • Francisco Rejón-Guardia
  • Antoni Messeger-Artola
  • Inma Rodríguez-Ardura

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_27

  • ORCID

Scopus: 17

Web of Science: 20

Scopus: 23

Web of Science: 29

Last data update: 11/23/24 6:09 AM
Next scheduled update: 11/30/24 3:00 AM