Gázquez Abad, Juan Carlos Autor

Destination branding: Opportunities and new challenges

  • Ruiz-Real J.L.
  • Uribe-Toril J.
  • Gázquez-Abad J.C.

Journal of Destination Marketing and Management - 23/09/2020

10.1016/j.jdmm.2020.100453

Número de citas: 59 (Web of Science) 17 (Scopus)

Rural tourism and development: Evolution in Scientific Literature and Trends

  • José Luis Ruiz-Real
  • Juan Uribe-Toril
  • Jaime de Pablo Valenciano
  • Juan Carlos Gázquez-Abad

Journal of Hospitality and Tourism Research - 8/06/2020

10.1177/1096348020926538

Número de citas: 24 (Web of Science) 9 (Scopus)

Store flyer design and the intentions to visit the store and buy: The moderating role of perceived variety and perceived store image

  • Prediger M.
  • Huertas-Garcia R.
  • Gázquez-Abad J.

Journal of Retailing and Consumer Services - 1/11/2019

10.1016/j.jretconser.2019.06.003

Número de citas: 14 (Web of Science) 6 (Scopus)

How store flyers design affect perceived variety of retailers’ assortment

  • Prediger, Maciel
  • Huertas-Garcia, Ruben
  • Carlos Gazquez-Abad, Juan

INDUSTRIAL MANAGEMENT and DATA SYSTEMS - 11/03/2019

10.1108/imds-04-2018-0149

Número de citas: 6 (Web of Science) 5 (Scopus)

Online versus Offline Promotional Communication

  • Ieva, Marco
  • Ziliani, Cristina
  • Gazquez-Abad, Juan Carlos
  • D'Attoma, Ida

JOURNAL OF ADVERTISING RESEARCH - 1/9/2018

10.2501/jar-2017-040

Número de citas: 13 (Web of Science) 9 (Scopus)
Open Access

Sustainability and retail: Analysis of global research

  • Ruiz-Real J.
  • Uribe-Toril J.
  • Gázquez-Abad J.
  • Valenciano J.

Sustainability (Switzerland) - 20/12/2018

10.3390/su11010014

Número de citas: 37 (Web of Science) 17 (Scopus)
Open Access

Worldwide research on circular economy and environment: A bibliometric analysis

  • Ruiz-Real J.
  • Uribe-Toril J.
  • Valenciano J.
  • Gázquez-Abad J.

International Journal of Environmental Research and Public Health - 1/12/2018

10.3390/ijerph15122699

Número de citas: 71 (Web of Science) 47 (Scopus)

An extension of the technology acceptance model for online learning environments

  • Irene Esteban-Millat
  • Francisco J. Martínez-López
  • Maria Pujol-Jover
  • Juan Carlos Gázquez-Abad
  • Alejandro Alegret

INTERACTIVE LEARNING ENVIRONMENTS - 3/10/2018

10.1080/10494820.2017.1421560

Número de citas: 63 (Web of Science) 30 (Scopus)
Open Access

Betting exclusively by private labels: could it have negative consequences for retailers?

  • José Luis Ruiz Real
  • Juan Carlos Gázquez Abad
  • Irene Esteban Millat
  • Francisco José Martínez López

Spanish journal of marketing-ESIC - 1/1/2018

10.1108/sjme-03-2018-009

Número de citas: 7 (Scopus) 4 (Dialnet)

The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain

  • Ruiz-Real J.
  • Gázquez-Abad J.
  • Esteban-Millat I.
  • Martínez-López F.

International Journal of Retail and Distribution Management - 1/1/2017

10.1108/ijrdm-09-2016-0163

Número de citas: 7 (Web of Science) 4 (Scopus)

Sports Tourism in the New Normal

  • María del Mar Martín García
  • José Luis Ruiz-Real
  • Juan Carlos Gázquez-Abad
  • Juan Uribe-Toril

2024

10.1007/978-3-031-45848-4_11

  • ORCID

How does the store flyer design and content features influence consumer behavior?

  • Maciel Prediger
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2019

Número de citas:
  • Dialnet

Estudio de la motivaciones finales de compra del consumidor: una perspectiva evolutiva

  • David Martínez Martínez
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2018

Número de citas:
  • Dialnet

Retail promotional communication: The comparative effectiveness of print versus online

  • Ziliani C.
  • Ieva M.
  • Gázquez-Abad J.C.
  • D'Attoma I.

Exploring Omnichannel Retailing: Common Expectations and Diverse Realities - 5/12/2018

10.1007/978-3-319-98273-1_10

Número de citas: 3 (Scopus)

Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain

  • Ruiz-Real J.
  • Gázquez-Abad J.
  • Martínez-López F.

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - 20/6/2016

10.4018/978-1-5225-0220-3.ch011

Número de citas: 2 (Scopus)

El Arte en la publicidad: Análisis experimental del uso de obras de arte en los anuncios

  • María Dolores Vázquez Gómez
  • Esther Subirá Lobera
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2015

Número de citas:
  • Dialnet

La composición del surtido como variable relevante en el comportamiento de compra del consumidor: un análisis en el contexto de la distribución con base alimentaria.

  • José Luis Ruiz Real
  • Juan Carlos Gázquez Abad

2015

Número de citas:
  • Dialnet

¿Cómo influye la customización en la intención de compra? Un análisis empírico en adolescentes

  • José Jordán Murcia
  • Juan Carlos Gázquez Abad

Experiencia y comportamiento del cliente en un entorno multicanal: claves de éxito para fabricantes y detallistas - 2014

Número de citas:
  • Dialnet

La reputación online del minorista: concepto y proceso de gestión

  • Juan Carlos Gázquez Abad
  • José Jordán Murcia

Estrategias de distribución y comportamiento de compra multicanal: Tendencias y oportunidades para que fabricante y distribuidor rentabilicen sus decisiones de marketing - 2013

Número de citas: 2 (Dialnet)
  • Dialnet

Consumer Preferences for Olive-Oil Attributes: A Review of the Empirical Literature Using a Conjoint Approach

  • Felipe Jimenez-Guerrero, Jose
  • Carlos Gazquez-Abad, Juan
  • Antonio Mondejar-Jimenez, Juan
  • Huertas-Garcia, Ruben
  • Dimitrios, B

OLIVE OIL - CONSTITUENTS, QUALITY, HEALTH PROPERTIES AND BIOCONVERSIONS - 2012

Número de citas: 22 (Web of Science)

Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses

  • Del Mar Martín-García M.
  • Luis Ruiz-Real J.
  • Gázquez-Abad J.C.
  • Uribe-Toril J.

Springer Proceedings in Business and Economics - 1/1/2023

10.1007/978-3-031-32894-7_14

Número de citas:

Assortment and Retailing: A Trendy Couple

  • Luis Ruiz-Real, Jose
  • Uribe-Toril, Juan
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Roggeveen, A

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 05/2019

10.1007/978-3-030-18911-2_4 Ver en origen

Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the US

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • Esteban-Millat, Irene
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Ailawadi, KL
  • YagueGuillen, MJ
... Ver más Contraer

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 06/2017

10.1007/978-3-319-59701-0_15 Ver en origen

Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data

  • Ieva, Marco
  • D'Attoma, Ida
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
... Ver más Contraer

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2016

10.1007/978-3-319-39946-1_16 Ver en origen

Understanding PL Purchase Intention in the Context of 'PL-Only' Assortments: An Experimental Approach

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Esteban-Millat, Irene
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
... Ver más Contraer

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 01/2016

10.1007/978-3-319-39946-1_13 Ver en origen

The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015

10.1007/978-3-319-20182-5_8 Ver en origen

Número de citas: 1 (Web of Science)

Memory for Private Label Versus National Brand in Feature Advertising

  • Ieva, Marco
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015

10.1007/978-3-319-20182-5_5 Ver en origen

Número de citas: 3 (Web of Science)

THE INTERNET AS A CONTEXT FOR THE GENERATION AND DISSEMINATION OF THE FUTURE'S TRANSNATIONAL/GLOBAL CULTURE: A CULTURAL CONSTRUCTIVIST-BASED ANALYSIS

  • Martinez-Lopez, Francisco J.
  • Gazquez-Abad, Juan C.
  • Sousa, Carlos M. P.
  • Lengler, Jorge
  • Sharma, D

CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE - 2015

Estimation of Product Category Sales' Responsiveness to Assortment Size

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • GazquezAbad, JC
  • MartinezLopez, FJ
  • EstebanMillat, I
  • MondejarJimenez, JA

NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014

10.1007/978-3-319-07194-7_1 Ver en origen

How Assortment Composition Affects Consumers' Intentions to Buy PL

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • GazquezAbad, JC
  • MartinezLopez, FJ
  • EstebanMillat, I
  • MondejarJimenez, JA

NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014

10.1007/978-3-319-07194-7_3 Ver en origen

Número de citas: 2 (Web of Science)

Este autor no tiene patentes.

Open Access

Betting exclusively for private labels: Could it have negative consequences for retailers?

  • Ruiz-Real J.
  • Gázquez-Abad J.
  • Esteban-Millat I.
  • Martínez-López F.

Spanish Journal of Marketing - ESIC - 1/1/2018

10.1016/j.sjme.2016.12.004

Número de citas: 2 (Scopus)

Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

  • Francisco Rejón-Guardia
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Carlos Gázquez-Abad

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_46

  • ORCID

How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions

  • Juan Carlos Gázquez-Abad
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Antonio Mondéjar-Jiménez
  • Francisco Rejón-Guardia

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_39

  • ORCID

Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

  • Irene Esteban-Millat
  • Francisco J. Martínez-López
  • Juan Carlos Gázquez-Abad
  • Francisco Rejón-Guardia
  • Antoni Messeger-Artola
  • Inma Rodríguez-Ardura

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_27

  • ORCID

The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

  • Mbaye Fall-Diallo
  • Joseph Kaswengi
  • Juan Carlos Gázquez-Abad

Advances in National Brand and Private Label Marketing - 2015

10.1007/978-3-319-20182-5_20

Número de citas: 1 (Web of Science)

Scopus: 17

Web of Science: 19

Scopus: 23

Web of Science: 29

Última actualización de los datos: 23/03/24 6:03
Próxima recolección programada: 30/03/24 3:00