Gázquez Abad, Juan Carlos Autor

The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain

  • Ruiz-Real J.
  • Gázquez-Abad J.
  • Esteban-Millat I.
  • Martínez-López F.

International Journal of Retail and Distribution Management - 1/1/2017

10.1108/ijrdm-09-2016-0163

Número de citas: 7 (Web of Science) 4 (Scopus)

The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain

  • Gázquez-Abad J.
  • Martínez-López F.
  • Esteban-Millat I.

Journal of Retailing and Consumer Services - 1/1/2017

10.1016/j.jretconser.2016.07.012

Número de citas: 8 (Web of Science) 6 (Scopus)

Hedonic motivations in online consumption behaviour

  • Martinez-Lopez, Francisco J.
  • Pla-Garcia, Cintia
  • Carlos Gazquez-Abad, Juan
  • Rodriguez-Ardura, Inma

INTERNATIONAL JOURNAL OF BUSINESS ENVIRONMENT - 2016

10.1504/ijbe.2016.076628 Ver en origen

Número de citas: 14 (Web of Science)

¿Qué papel juega la marca de distribuidor en los surtidos de las cadenas de distribución alimentaria?

  • Juan Carlos Gázquez Abad

Oikonomics: revista de economía, empresa y sociedad - 2016

10.7238/o.n6.1617

Número de citas:
  • Dialnet

A design strategy for improving adaptive conjoint analysis

  • Huertas-Garcia R.
  • Gázquez-Abad J.
  • Forgas-Coll S.

JOURNAL OF BUSINESS and INDUSTRIAL MARKETING - 1/1/2016

10.1108/jbim-02-2013-0043

Número de citas: 10 (Web of Science) 8 (Scopus)

Special issue on the National Brand & Private Label Marketing Conference 2014

  • Martínez-López F.
  • Brown J.
  • Gázquez-Abad J.

Journal of Retailing and Consumer Services - 1/1/2016

10.1016/j.jretconser.2016.07.004

Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish households

  • Juan Carlos Gázquez-Abad
  • Francisco J. Martínez-López

Journal of Retailing and Consumer Services - 1/01/2016

10.1016/j.jretconser.2015.08.006

Número de citas: 16 (Web of Science) 13 (Scopus)

Mixed assortments vs. store brand-only assortments: the impact of assortment composition and consumer characteristics on store loyalty

  • Juan Carlos Gázquez Abad
  • Francisco José Martínez López
  • Juan Antonio Mondéjar Jiménez
  • Irene Esteban Millat

Revista española de investigación de marketing - 2015

10.1016/j.reimke.2014.11.001

Número de citas: 1 (Dialnet)
  • Dialnet

Innovation in eco-packaging in private labels (vol 17, pg 524, 2015)

  • Jimenez-Guerrero, J. F.
  • Gazquez-Abad, J. C.
  • Ceballos-Santamaria, G.

Innovation-Management Policy and Practice - 11/2015

10.1080/14479338.2015.1050160 Ver en origen

Increasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity

  • Juan Carlos Gázquez-Abad
  • Francisco J. Martínez-López

Journal of Marketing Management - 2/10/2015

10.1080/0267257x.2015.1089307

Número de citas: 9 (Web of Science) 10 (Scopus)

Sports Tourism in the New Normal

  • María del Mar Martín García
  • José Luis Ruiz-Real
  • Juan Carlos Gázquez-Abad
  • Juan Uribe-Toril

2024

10.1007/978-3-031-45848-4_11

  • ORCID

How does the store flyer design and content features influence consumer behavior?

  • Maciel Prediger
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2019

Número de citas:
  • Dialnet

Assortment and Retailing: A Trendy Couple

  • Luis Ruiz-Real, Jose
  • Uribe-Toril, Juan
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Roggeveen, A

Advances in National Brand and Private Label Marketing - 05/2019

10.1007/978-3-030-18911-2_4 Ver en origen

Estudio de la motivaciones finales de compra del consumidor: una perspectiva evolutiva

  • David Martínez Martínez
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2018

Número de citas:
  • Dialnet

Retail promotional communication: The comparative effectiveness of print versus online

  • Ziliani C.
  • Ieva M.
  • Gázquez-Abad J.C.
  • D'Attoma I.

Exploring Omnichannel Retailing: Common Expectations and Diverse Realities - 5/12/2018

10.1007/978-3-319-98273-1_10

Número de citas: 3 (Scopus)

Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S.

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • Esteban-Millat, Irene
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Ailawadi, KL
  • YagueGuillen, MJ
... Ver más Contraer

Advances in National Brand and Private Label Marketing - 06/2017

10.1007/978-3-319-59701-0_15 Ver en origen

Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain

  • Ruiz-Real J.
  • Gázquez-Abad J.
  • Martínez-López F.

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - 20/6/2016

10.4018/978-1-5225-0220-3.ch011

Número de citas: 2 (Scopus)

Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Esteban-Millat, Irene
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
... Ver más Contraer

Advances in National Brand and Private Label Marketing - 01/2016

10.1007/978-3-319-39946-1_13 Ver en origen

La composición del surtido como variable relevante en el comportamiento de compra del consumidor: un análisis en el contexto de la distribución con base alimentaria.

  • José Luis Ruiz Real
  • Juan Carlos Gázquez Abad

2015

Número de citas:
  • Dialnet

El Arte en la publicidad: Análisis experimental del uso de obras de arte en los anuncios

  • María Dolores Vázquez Gómez
  • Esther Subirá Lobera
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2015

Número de citas:
  • Dialnet

Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses

  • Del Mar Martín-García M.
  • Luis Ruiz-Real J.
  • Gázquez-Abad J.C.
  • Uribe-Toril J.

Springer Proceedings in Business and Economics - 1/1/2023

10.1007/978-3-031-32894-7_14

Número de citas:

Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data

  • Ieva, Marco
  • D'Attoma, Ida
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
... Ver más Contraer

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2016

10.1007/978-3-319-39946-1_16 Ver en origen

Memory for Private Label Versus National Brand in Feature Advertising

  • Ieva, Marco
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015

10.1007/978-3-319-20182-5_5 Ver en origen

Número de citas: 3 (Web of Science)

The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015

10.1007/978-3-319-20182-5_8 Ver en origen

Número de citas: 1 (Web of Science)

THE INTERNET AS A CONTEXT FOR THE GENERATION AND DISSEMINATION OF THE FUTURE'S TRANSNATIONAL/GLOBAL CULTURE: A CULTURAL CONSTRUCTIVIST-BASED ANALYSIS

  • Martinez-Lopez, Francisco J.
  • Gazquez-Abad, Juan C.
  • Sousa, Carlos M. P.
  • Lengler, Jorge
  • Sharma, D

CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE - 2015

How Assortment Composition Affects Consumers' Intentions to Buy PL

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • GazquezAbad, JC
  • MartinezLopez, FJ
  • EstebanMillat, I
  • MondejarJimenez, JA

NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014

10.1007/978-3-319-07194-7_3 Ver en origen

Número de citas: 2 (Web of Science)

Estimation of Product Category Sales' Responsiveness to Assortment Size

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • GazquezAbad, JC
  • MartinezLopez, FJ
  • EstebanMillat, I
  • MondejarJimenez, JA

NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014

10.1007/978-3-319-07194-7_1 Ver en origen

A theoretical approximation to the psychological aspects related to the consumer's adoption and use of a website recommendation system

  • Martínez-López, F.J.
  • Cabal, C.C.
  • Gázquez-Abad, J.C.
  • Rodríguez-Ardura, I.

Annual Conference of the North American Fuzzy Information Processing Society - NAFIPS - 2/11/2009

10.1109/nafips.2009.5156458

Número de citas: 1 (Scopus)

Este autor no tiene patentes.

Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

  • Francisco Rejón-Guardia
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Carlos Gázquez-Abad

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_46

  • ORCID

How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions

  • Juan Carlos Gázquez-Abad
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Antonio Mondéjar-Jiménez
  • Francisco Rejón-Guardia

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_39

  • ORCID

Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

  • Irene Esteban-Millat
  • Francisco J. Martínez-López
  • Juan Carlos Gázquez-Abad
  • Francisco Rejón-Guardia
  • Antoni Messeger-Artola
  • Inma Rodríguez-Ardura

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_27

  • ORCID

The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

  • Mbaye Fall-Diallo
  • Joseph Kaswengi
  • Juan Carlos Gázquez-Abad

Advances in National Brand and Private Label Marketing - 2015

10.1007/978-3-319-20182-5_20

Número de citas: 1 (Web of Science)

Scopus: 17

Web of Science: 19

Scopus: 23

Web of Science: 29

Última actualización de los datos: 20/04/24 9:06
Próxima recolección programada: 27/04/24 3:00