Elegir campos a generar del autor Irene

Datos personales Todos / Ninguno
Correo Electrónico
Artículos Todos / Ninguno
The role of online brand community engagement on the consumer-brand relationship
Experiences in consumer flow in online supermarkets
Purchasing through Social Platforms with Buy Buttons: A Basic Hierarchical Sequence
Influencer marketing: brand control, commercial orientation and post credibility
An extension of the technology acceptance model for online learning environments
Betting exclusively by private labels: could it have negative consequences for retailers?
Betting exclusively for private labels: Could it have negative consequences for retailers?,Apuesta exclusiva por las marcas privadas: ¿podría tener un impacto negativo para los minoristas?
Consumer engagement in an online brand community
The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain
The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain
Psychological factors explaining consumer adoption of an e-vendor's recommender
Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
Modelling students' flow experiences in an online learning environment
Assortment size and category sales: is there a direct relationship?
Using response surface methodology to optimise factors in conjoint experiments
Libros, capítulos, tesis Todos / Ninguno
The Technology Acceptance Model as a Predictor of Using a Disruptive Technology of Online Supermarkets: An Abstract
Conferencias Todos / Ninguno
Flow and online consumer behaviour: An empirical analysis of e-learning experiences
Informes y otros Todos / Ninguno
Promote or Perish? A brief note on academic social networking sites and academic reputation
Métricas del autor Todos / Ninguno
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