The role of hashtags for non-profit causes: the #fridaysforfuture movement |
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Weaknesses and strengths of online marketing websites |
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Women as Key Agents in Sustainable Entrepreneurship: A Gender Multigroup Analysis of the SEO-Performance Relationship |
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Exploring the concept of perceived sustainability at tourist destinations: a market segmentation approach |
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Customer functional value creation through a sustainable entrepreneurial orientation approach |
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Sustainable entrepreneurial orientation within an intrapreneurial context: effects on business performance |
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Sustainable entrepreneurial orientation: A business strategic approach for sustainable development |
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Economic value for university services Modelling and heterogeneity analysis |
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Sustainable Entrepreneurial Orientation: A Business Strategic Approach for Sustainable Development |
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Sustainability, value, and satisfaction: Model testing and cross-validation in tourist destinations |
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ENVIRONMENTAL SUSTAINABILITY IN THE MEDITERRANEAN DESTINATIONS: A LATENT CLASS SEGMENTATION ANALYSIS |
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Key Elements in Building Relationships in the Higher Education Services Context |
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A relationship marketing approach to education as a service: An application to the University of Valencia,Un enfoque de marketing de relaciones a la educación como un servicio: Aplicación a la universidad de valencia |
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ANALYSING GRADUATES' MARKET HETEROGENEITY IN HIGHER EDUCATION: AN EMPIRICAL APPROACH BASED ON A RELATIONAL MODEL |
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A relationship marketing approach to education as a service: an application to the University of Valencia |
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Investigating factors that influence on ICT usage in higher education: a descriptive analysis |
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Value creation in services: An approach to utilitarian and hedonic dimensions in the restaurant industry,La creación de valor en servicios: Una aproximación a las dimensiones utilitarista y hedonista en el ámbito de la restauración |
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Segmenting university graduates on the basis of perceived value, image and identification |
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ICT USAGE IN HIGHER EDUCATION: PROPOSITION OF A RELATIONAL MODEL |
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https://www.researchgate.net/publication/263508250_MEDICION_DE_LA_IMAGEN_DE_LA_UNIVERSIDAD_Y_SUS_EFECTOS_SOBRE_LA_IDENTIFICACION_Y_LEALTAD_DEL_EGRESADO_UNA_APROXIMACION_DESDE_EL_MODELO_DE_BEERLI_Y_DIAZ_2003 |
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La identificación egresado-universidad: un modelo desde un enfoque de marketing relacional |
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Quality of student-faculty interaction at University: an approach to gender and ICT usage |
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Graduate-university identification: A model created using a relational marketing approach,La identificación egresado-universidad: Un modelo desde un enfoque de marketing relacional |
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Graduate-University Identification: A Model Created Using a Relational Marketing Approach |
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Online value creation in small service businesses: the importance of experience valence and personal values |
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MEDICIÓN DE LA IMAGEN DE LA UNIVERSIDAD Y SUS EFECTOS SOBRE LA IDENTIFICACIÓN Y LEALTAD DEL EGRESADO: UNA APROXIMACIÓN DESDE EL MODELO DE BEERLI Y DÍAZ (2003) |
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UN ENFOQUE DE STAKEHOLDERS PARA LA CONFIGURACIÓN DE LAS UNIVERSIDADES COMO CENTROS DE FORMACIÓN A LO LARGO DE LA VIDA DE LSO INDIVIDUOS: APLICACION A LOS EGRESADOS |
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Integrated model for antecedents and consequences of value perceived by graduates,Modelo integrado de antecedents y consecuencias del valor percibido por el egresado |
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Integrated model for antecedents and consequences of value perceived by graduates |
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La estética y la diversión como factores generadores de valor en la experiencia de consumo en servicios |
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The conceptualisation and measurement of consumer value in services |
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Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction |
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Aesthetics and entertainment as value-generating factors when consuming services |
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The concept of perceived value: a systematic review of the research |
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Consumer Perception of Value: Literature Review and a New Conceptual Framework |
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The structure of commitment in consumer-retailer relationships: Conceptualization and measurement |
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Consumers felt commitment towards retailers:: Index development and validation |
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Las nuevas tecnologías de la información: Clasificación, aplicaciones en marketing y pautas para su difusión |
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Client commitment relations towards financial entities |
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Segmentando el mercado de servicios en función del compromiso de los consumidores |
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Oportunidades de los mercados exteriores para la industria auxiliar de la agricultura intensiva |
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Fidelidad y compromiso en los servicios financieros |
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¿Qué entendemos por compromiso del consumidor? |
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Retail-consumer commitment and market segmentation |
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Bases de datos de marketing. Clasificación, uso y aplicaciones en la estrategia competitiva actual |
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La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual |
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Modelos de determinación del presupuesto publicitario: Un análisis comparativo |
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Intuición e historia de las ciencias en la enseñanza |
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