| Understanding influencer persuasion: facial and vocal pleasantness, social presence and dual involvement processes |
|
| Understanding anti-consumption and consumer reluctance toward foreign agri-food products: country of origin and perceived value in times of image crisis |
|
| Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises |
|
| Reviewing Experiential Value in the Arts |
|
| Defining and Measuring Customer Value: Some Reflections and New Perspectives |
|
| Agri-food crises and news framing of media: an application to the Spanish greenhouse sector |
|
| An attempt to clarify what deserves to remain dark: A long look back |
|
| Active and Reactive Value Dimensions: A Dynamic-Based Perspective in the Hotel Sector |
|
| Understanding the origin and evolution of affinity as a multidisciplinary concept: A conceptual approach to consumer affinity |
|
| A review of consumer affinity research: recent advances and future directions |
|
| How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value |
|
| Addressing the Location Problem of a Perishables Redistribution Center in the Middle of Europe |
|
| Analysis of Product-Country Image from Consumer's Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence |
|
| The Inter-Variable Perspective on Consumer Value Research A Personal Documented View |
|
| Is There an Image Crisis in the Spanish Vegetables? |
|
| The Intra-Variable Perspective on Value Research A Personal Documented View |
|
| Analysis of Intermodal Transport Potentials for Vegetables Export from Southeast Spain |
|
| Adding dynamicity to consumer value dimensions An exploratory approach to intrinsic values and value outcomes in the hotel industry |
|
| Influencers y marcas: ¿determina la influencia percibida el comportamiento del follower? |
|
| Factores determinantes del rechazo a consumir productos extranjeros: un análisis del sector hortofrutícola español en los mercados europeos |
|
| Measuring the impact of crises in the horticultural sector: the case of Spain |
|
| Exploring the concept of perceived sustainability at tourist destinations: a market segmentation approach |
|
| The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention |
|
| Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market |
|
| Dream team or odd couple? Examining the combined use of lectures and podcasting in higher education |
|
| Economic value for university services Modelling and heterogeneity analysis |
|
| ENVIRONMENTAL SUSTAINABILITY IN THE MEDITERRANEAN DESTINATIONS: A LATENT CLASS SEGMENTATION ANALYSIS |
|
| Sustainability, value, and satisfaction: Model testing and cross-validation in tourist destinations |
|
| ¿Cómo crear vídeo podcasts efectivos? Una aplicación al contexto de la enseñanza universitaria |
|
| Un enfoque de marketing de relaciones a la educación como un servicio: aplicación a la Universidad de Valencia |
|
| The Impact of Combining Video Podcasting and Lectures on Students' Assimilation of Additional Knowledge: An Empirical Examination |
|
| A relationship marketing approach to education as a service: An application to the University of Valencia |
|
| PROVISION OF WATER THROUGH THE RURAL COMMUNITIES IN THE MUNICIPALITY OF OCAMONTE, SANTANDER. SOCIO LEGAL IMPLICATIONS |
|
| Investigating factors that influence on ICT usage in higher education: a descriptive analysis |
|
| La creación de valor en servicios: una aproximación a las dimensiones utilitarista y hedonista en el ámbito de la restauración |
|
| Segmenting university graduates on the basis of perceived value, image and identification |
|
| Quality of Student-Faculty Interaction at University: An Empirical Approach on Gender and ICT Usage |
|
| Online value creation in small service businesses: the importance of experience valence and personal values |
|
| Medición de la imagen de la universidad y sus efectos sobre la identificación y lealtad del egresado: una aproximación desde el modelo de BEERLI Y DÍAZ (2003) |
|
| Un enfoque de stakeholders para la configuración de universidades como centros de formación a lo largo de la vida de los individuos: aplicación a los egresados |
|
| Integrated model for antecedents and consequences of value perceived by graduates,Modelo integrado de antecedents y consecuencias del valor percibido por el egresado |
|
| Integrated model for antecedents and consequences of value perceived by graduates |
|
| Configuración de las universidades como centros de educación a lo largo de la vida del ciudadano mediante la gestión de relaciones entre sus stakeholders |
|
| Hedonic Value, Satisfaction and Loyalty: An empirical Analysis in a Service Context |
|
| La percepción de valor en el ámbito universitario: determinantes y efectos sobre la satisfacción y lealtad de los egresados |
|
| Análisis de los determinantes y efectos del valor percibido en el marco de las relaciones alumno-universidad |
|
| Wiki-Webquest: A Collaborative Activity on the Information and Communication Technologies Applied to an Education Course |
|
| La estética y la diversión como factores generadores de valor en la experiencia de consumo en servicios |
|
| Medición de la imagen de la universidad como variable multidimiensional en sus componentes cognitivos y afectivos. |
|
| Uso de materiales didácticos en soporte informático en la licenciatura en ITM |
|
| La formación de profesionales del marketing a través de la innovación docente |
|
| Innovación docente en las experiencias piloto: El caso de “economía española en la licenciatura en investigación y técnicas de mercado |
|
| The conceptualisation and measurement of consumer value in services |
|
| Wiki-Webquest: A Collaborative Activity on the Information and Communication Technologies Applied to an Education Course |
|
| Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction |
|
| The Conceptualisation and Measurement of Consumer Value in Services |
|
| Aesthetics and entertainment as value-generating factors when consuming services |
|
| La formación de la lealtad del consumidor en servicios: antecedentes y efecto moderador de la experiencia del individuo. |
|
| Advantages and Disadvantages of a interdisciplinary group in the face of European Space for Higher Education. Contributions to the processes of innovation and integration of ICT |
|
| La creación de valor en el establecimiento minorista: un análisis de los factores emocionales o afectivos |
|
| Service quality in public services as a segmentation variable |
|
| Effects of service quality dimensions on behavioural purchase intentions: A study in public-sector transport |
|
| The concept of perceived value: A systematic review of the research |
|
| La capacidad predictiva en los métodos Box-Jenkins y Holt-Winters: una aplicación al sector turístico |
|
| Consumer perception of value: Literature review and a new conceptual framework |
|
| Research Lines on Consumer Value Composition and Dimensionality: A Critical Review |
|
| El comportamiento de compra del consumidor turístico español |
|
| Análisis de la promoción turística institucional española en los principales mercados emisores |
|
| Utilización de las tecnologías de la información en la industria hotelera: un análisis empírico |
|
| El outsourcing de las tecnologías de la información: factores determinantes en la industria hotelera |
|
| Análisis del entorno del consumidor en la Unión Europea |
|