Elegir campos a generar del autor Raquel

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Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises
Reviewing Experiential Value in the Arts
Defining and Measuring Customer Value: Some Reflections and New Perspectives
Agri-food crises and news framing of media: an application to the Spanish greenhouse sector
An attempt to clarify what deserves to remain dark: A long look back
Active and Reactive Value Dimensions: A Dynamic-Based Perspective in the Hotel Sector
Understanding the origin and evolution of affinity as a multidisciplinary concept: A conceptual approach to consumer affinity
A review of consumer affinity research: recent advances and future directions
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value
Addressing the Location Problem of a Perishables Redistribution Center in the Middle of Europe
Analysis of Product-Country Image from Consumer's Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence
The Inter-Variable Perspective on Consumer Value Research A Personal Documented View
Is There an Image Crisis in the Spanish Vegetables?
The Intra-Variable Perspective on Value Research A Personal Documented View
Analysis of Intermodal Transport Potentials for Vegetables Export from Southeast Spain
Adding dynamicity to consumer value dimensions An exploratory approach to intrinsic values and value outcomes in the hotel industry
Measuring the impact of crises in the horticultural sector: the case of Spain
Exploring the concept of perceived sustainability at tourist destinations: a market segmentation approach
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention
Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market
Dream team or odd couple? Examining the combined use of lectures and podcasting in higher education
Economic value for university services Modelling and heterogeneity analysis
ENVIRONMENTAL SUSTAINABILITY IN THE MEDITERRANEAN DESTINATIONS: A LATENT CLASS SEGMENTATION ANALYSIS
Sustainability, value, and satisfaction: Model testing and cross-validation in tourist destinations
A relationship marketing approach to education as a service: An application to the University of Valencia,Un enfoque de marketing de relaciones a la educación como un servicio: Aplicación a la universidad de valencia
The Impact of Combining Video Podcasting and Lectures on Students' Assimilation of Additional Knowledge: An Empirical Examination
A relationship marketing approach to education as a service: An application to the University of Valencia
Investigating factors that influence on ICT usage in higher education: A descriptive analysis
Value creation in services: An approach to utilitarian and hedonic dimensions in the restaurant industry
Segmenting university graduates on the basis of perceived value, image and identification
Quality of Student-Faculty Interaction at University: An Empirical Approach on Gender and ICT Usage
Online value creation in small service businesses: the importance of experience valence and personal values
MEDICIÓN DE LA IMAGEN DE LA UNIVERSIDAD Y SUS EFECTOS SOBRE LA IDENTIFICACIÓN Y LEALTAD DEL EGRESADO: UNA APROXIMACIÓN DESDE EL MODELO DE BEERLI Y DÍAZ (2003)
Un Enfoque de Stakeholders para la Configuración de las Universidades como Centros de Formación a lo Largo de la Vida de los Individuos: Aplicación a los Egresados
Integrated model for antecedents and consequences of value perceived by graduates,Modelo integrado de antecedents y consecuencias del valor percibido por el egresado
Integrated model for antecedents and consequences of value perceived by graduates
Hedonic Value, Satisfaction and Loyalty: An empirical Analysis in a Service Context
La estética y la diversión como factores generadores de valor en la experiencia de consumo en servicios
The conceptualisation and measurement of consumer value in services
Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction
Aesthetics and entertainment as value-generating factors when consuming services
Service quality in public services as a segmentation variable
Effects of service quality dimensions on behavioural purchase intentions: A study in public-sector transport
The concept of perceived value: A systematic review of the research
La capacidad predictiva en los métodos Box-Jenkins y Holt-Winters: Una aplicación al sector turístico
Consumer perception of value: Literature review and a new conceptual framework
Research Lines on Consumer Value Composition and Dimensionality: A Critical Review
Utilización de las Tecnologías de la Información en la Industria Hotelera: Un Análisis Empírico
El Outsourcing de las Tecnologías de la Información: Factores Determinantes en la Industria Hotelera
Análisis del Entorno del Consumidor en la Unión Europea
Books, chapters, theses All / None
Gestión de la relación con los clientes: una visión aplicada
The Inter-Variable Perspective on Value Research: A Personal Documented View
Análisis de la imagen y la afinidad en el consumo de productos extranjeros: Una aproximación empírica desde el sector hortofrutícola español
A personal look at the concept of consumer value: meanings, methods, and measures
Manual de gestión de la relación con los clientes
Influencers y marcas: ¿determina la influencia percibida el comportamiento del follower?
Factores determinantes del rechazo a consumir productos extranjeros: un análisis del sector hortofrutícola español en los mercados europeos
Morris B. Holbrook: The value of a great researcher and friend
¿Cómo crear vídeo podcasts efectivos? Una aplicación al contexto de la enseñanza universitaria
Marketing y Protocolo: Comportamiento del Consumidor y Turista
La percepción de valor en el ámbito universitario: determinantes y efectos sobre la satisfacción y lealtad de los egresados
Configuración de las Universidades como Centros de Educación a lo largo de la Vida del Ciudadano mediante la Gestión de las Relaciones entre sus Stakeholders
Uso de materiales didácticos en soporte informático en la licenciatura en ITM
La formación de profesionales del marketing a través de la innovación docente
Medición de la imagen de la universidad como variable multidimiensional en sus componentes cognitivos y afectivos.
Innovación docente en las experiencias piloto: El caso de “economía española en la licenciatura en investigación y técnicas de mercado
La formación de la lealtad del consumidor en servicios: antecedentes y efecto moderador de la experiencia del individuo.
La creación de valor en el establecimiento minorista: un análisis de los factores emocionales o afectivos
Delimitación conceptual y modelización del valor para el consumidor
Análisis de la promoción turística institucional española en los principales mercados emisores
El comportamiento de compra del consumidor turístico español
Conferences All / None
IDENTIFYING THE INFLUENCE OF ANXIETY DISORDER ON THE PURCHASING BEHAVIOR OF MARKETING STUDENTS AS CONSUMERS: A PRACTICAL WORKSHOP TO ENHANCE CORPORATE SOCIAL RESPONSIBILITY
LEARNING TO PERFORM BIBLIOMETRICS: LIBRARIANS TRAINING RESEARCHERS THROUGH RAPID REVIEWS
VALUE CO-CREATION BETWEEN LIBRARIANS AND RESEARCHERS: AN EXAMPLE AROUND THE EXPERIENCE VALUE CONCEPT IN THE ARTS
ARE YOU A LOCAVORE? MAKING MASTER STUDENTS IDENTIFY LOCAVORIM BEHAVIOUR THROUGH IN-DEPTH INTERVIEWS
STUDENTS’ PERCEIVED VALUE, SATISFACTION AND LOYALTY DURING THE COVID-19 EXPERIENCE: THE MODERATING EFFECTS OF PSYCHOLOGICAL CAPITAL AND MENTAL WORKLOAD
HOW STUDENTS’ PERCEIVE VALUE OF THE HIGHER EDUCATION EXPERIENCE DURING THE CORONAVIRUS 19 CRISIS?
CROSS FERTILIZATION BETWEEN PSYCHOLOGY AND MARKETING: INSIGHTS ON CONSUMER VALUE MEASURES THROUGH AN IN-CLASS EXERCISE WITH MASTER STUDENTS
STUDENTS AS TEACHERS: EXPLORING MASTER'S STUDENTS CAPABILITIES ON INDUCTIVE KNOWLEDGE ON CONSUMER BEHAVIOUR
MOVING TO FLIPPED LEARNING: A DYNAMIC FRAMEWORK TO GUIDE INSTRUCTORS' MIGRATION PROCESSES IN HIGHER EDUCATION
ANALYSING GRADUATES' MARKET HETEROGENEITY IN HIGHER EDUCATION: AN EMPIRICAL APPROACH BASED ON A RELATIONAL MODEL
THE USE OF VIDEO PODCASTING TO COMPLEMENT LECTURES: ANALYZING ITS EFFECT ON STUDENTS' ASSIMILATION CAPACITY
ICT USAGE IN HIGHER EDUCATION: PROPOSITION OF A RELATIONAL MODEL
ANALYSIS OF THE VALUE CREATION IN HIGHER INSTITUTIONS: A RELATIONAL PERSPECTIVE
LIFELONG LEARNING: CONCEPTUALIZATION AND MEASUREMENT IN THE SPANISH CONTEXT
IMAGE, SATISFACTION AND IDENTIFICATION AS ANTECEDENTS OF GRADUATE LOYALTY
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