Swinnen, Gilbert Author

A multivariate Poisson mixture model for marketing applications

  • Brijs T.
  • Karlis D.
  • Swinnen G.
  • Vanhoof K.
  • Wets G.
  • Manchanda P.

Statistica Neerlandica - 1/8/2004

10.1111/j.1467-9574.2004.00125.x

Cite count: 25 (Scopus)
Open Access

A marketing view of the customer value: Customer lifetime value and customer equity

  • Estrella-Ramón A.
  • Sánchez-Pérez M.
  • Swinnen G.
  • VanHoof K.

SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT - 1/12/2013

10.4102/sajbm.v44i4.168

Cite count: 10 (Web of Science) 10 (Scopus)

Young people's acceptance of bioenergy and the influence of attitude strength on information provision

  • Van Dael M.
  • Lizin S.
  • Swinnen G.
  • Van Passel S.

RENEWABLE ENERGY - 1/1/2017

10.1016/j.renene.2017.02.010

Cite count: 20 (Scopus)

Assessing the value of commonly used methods for measuring customer value: A multi-setting empirical study

  • Leroi-Werelds S.
  • Streukens S.
  • Brady M.
  • Swinnen G.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE - 1/1/2014

10.1007/s11747-013-0363-4

Cite count: 121 (Scopus)

The impact of customer value types on customer outcomes for different retail formats

  • Willems K.
  • Leroi-Werelds S.
  • Swinnen G.

Journal of Service Management - 15/8/2016

10.1108/josm-11-2015-0364

Cite count: 21 (Scopus)

Gender influences on purchasing negotiation objectives, outcomes and communication patterns

  • Faes W.
  • Swinnen G.
  • Snellinx R.

Journal of Purchasing and Supply Management - 1/6/2010

10.1016/j.pursup.2010.03.008

Cite count: 7 (Scopus)

Measurement equivalence in the conduct of a global organizational survey across countries in six cultural regions

  • De Beuckelaer A.
  • Lievens F.
  • Swinnen G.

Journal of Occupational and Organizational Psychology - 1/12/2007

10.1348/096317907x173421

Cite count: 26 (Scopus)

Fashion store personality: Scale development and relation to self-congruity theory

  • Willems K.
  • Swinnen G.
  • Janssens W.
  • Brengman M.

Journal of Global Fashion Marketing - 1/1/2011

10.1080/20932685.2011.10593083

Cite count: 22 (Scopus)

Influencing consumer reactions towards a tidy versus a messy store using pleasant ambient scents

  • Doucé L.
  • Janssens W.
  • Swinnen G.
  • Van Cleempoel K.

JOURNAL OF ENVIRONMENTAL PSYCHOLOGY - 1/12/2014

10.1016/j.jenvp.2014.09.002

Cite count: 16 (Scopus)

From Armani to Zara: Impression formation based on fashion store patronage

  • Willems K.
  • Janssens W.
  • Swinnen G.
  • Brengman M.
  • Streukens S.
  • Vancauteren M.

JOURNAL OF BUSINESS RESEARCH - 1/10/2012

10.1016/j.jbusres.2011.10.015

Cite count: 28 (Scopus)

Perfil de audiencia de un programa de televisión: análisis a través de modelos regresión Tobit

  • Gilbert Swinnen
  • Juan Carlos Gázquez Abad
  • David Jiménez Castillo
  • Elvira Sáez González
  • Gema María Marín Carrillo

XIX Encuentro de profesores universitarios de marketing [Recurso electrónico]: Vigo, 19, 20 y 21 de septiembre de 2007 - 2007

Cite count:
  • Dialnet

Biased latent variable mean comparisons due to measurement noninvariance: A simulation study

  • de Beuckelaer A.
  • Swinnen G.

Cross-Cultural Analysis: Methods and Applications, 2nd Edition - 1/1/2018

10.4324/9781315537078

Cite count: 6 (Scopus)

Biased latent variable mean comparisons due to measurement noninvariance: A simulation study

  • De Beuckelaer A.
  • Swinnen G.

Cross-Cultural Analysis: Methods and Applications - 1/1/2012

10.4324/9780203882924

Cite count: 33 (Scopus)

A model of customer lifetime value and ex poste value-based segmentation. An application in a financial services retailer based on probabilistic and data mining models.(modelización del valor del tiempo de vida del cliente y segmentación ex poste basada en el valor. Aplicación en un minorista que ofrece servicios financieros utilizando modelos probabilísticos y de minería de datos

  • Antonia Estrella Ramón
  • Manuel Sánchez Pérez
  • Koen Vanhoof
  • Gilbert Swinnen

2014

Cite count:
  • Dialnet

A data mining framework for optimal product selection in retail supermarket data: The generalized PROFSET model

  • Brijs T.
  • Goethals B.
  • Swinnen G.
  • Vanhoof K.
  • Wets G.

Proceeding of the Sixth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining - 1/12/2000

Cite count: 51 (Scopus)
Open Access

Comparing complete and partial classification for identifying latently dissatisfied customers

  • Brijs T.
  • Swinnen G.
  • Vanhoof K.
  • Wets G.

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) - 1/1/2000

10.1007/3-540-45164-1_10

Cite count: 2 (Scopus)
Open Access

The improvement of response modeling: Combining rule-induction and case-based reasoning

  • Coenen F.
  • Swinnen G.
  • Vanhoof K.
  • Wets G.

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) - 1/1/1999

10.1007/978-3-540-48247-5_34

Cite count: 1 (Scopus)

This author has no patents.

This author has no reports or other types of publications.

Scopus: 15

Web of Science: 3

Scopus: 19

Web of Science: 2

Last data update: 11/20/24 12:26 AM
Next scheduled update: 11/23/24 3:00 AM