Estrella Ramón, Antonia María Author
Weaknesses and strengths of online marketing websites
- Herrada-Lores S.
- Iniesta-Bonillo M.Á.
- Estrella-Ramón A.
Spanish Journal of Marketing - ESIC - 8/09/2022
- CiteScore: 6.8 (2021)
- SJR: 0.98 (2021
- SNIP: 1.306 (2021
- Scopus
- ORCID
A marketing view of the customer value: Customer lifetime value and customer equity
- Estrella-Ramón A.
- Sánchez-Pérez M.
- Swinnen G.
- VanHoof K.
South African Journal of Business Management - 1/1/2013
- SJR Quartile: Q3
- JCR Impact Factor: 0.231 (2013)
- Category normalized Impact: 0.382 (2013)
- CiteScore: 1.3 (2020)
- SJR: 0.163 (2013
- SNIP: 0.616 (2013
- JCR 5-year Impact Factor: 0.212
- JCR Categories: BUSINESS
- SJR Categories: Business and International Management (Q3); Strategy and Management (Q4)
- Scopus
- ORCID
- OAI-PMH
- Web of Science
RETAILING IN EUROPE: SITUATION AND TRENDS
- Sanchez Perez, Manuel
- Estrella Ramon, Antonia Maria
- Ruiz Real, Jose Luis
- Garcia Ramirez, Alicia
Revista de Estudios Empresariales. Segunda Época - 2011
- ORCID
- Web of Science
La Distribución Comercial en Europa: Situación Actual y Tendencias
- Sánchez Pérez, Manuel
- Estrella Ramón, Antonia
- Ruiz Real, José Luis
- García Ramírez, Alicia
Revista de Estudios Empresariales - 12/2011
- Dialnet
- ORCID
- OAI-PMH
An innovative technology proposal for improving communication, social reputation, and service quality: A case applied to the hospitality sector
- Luis Jesús Belmonte Ureña
- José Antonio Álvarez (Álvarez Bermejo)
- Antonia Estrella Ramón
Profesional de la Informacion - 1/11/2016
- JCR Quartile: Q3 (2016)
- JCR Impact Factor: 1.063 (2022)
- Category normalized Impact: 0.082 (2016)
- CiteScore: 3.1 (2020)
- SJR: 0.549 (2016
- SNIP: 1.226 (2016
- JCR 5-year Impact Factor: 0.749
- JCR Categories: INFORMATION SCIENCE & LIBRARY SCIENCE
- Dialnet
- Scopus
- ORCID
- Web of Science
Do different kinds of user-generated content in online brand communities really work?
- Estrella-Ramón A.
- Ellis-Chadwick F.
ONLINE INFORMATION REVIEW - 1/1/2017
- JCR Quartile: Q2 (2017)
- SJR Quartile: Q1
- JCR Impact Factor: 1.675 (2022)
- Category normalized Impact: 0.746 (2017)
- CiteScore: 3.6 (2020)
- SJR: 0.625 (2017
- SNIP: 1.181 (2017
- JCR 5-year Impact Factor: 2.05
- JCR Categories: INFORMATION SCIENCE & LIBRARY SCIENCE
- SJR Categories: Library and Information Sciences (Q1); Computer Science Applications (Q2); Information Systems (Q2)
- Scopus
- ORCID
- Web of Science
Explaining customers’ financial service choice with loyalty and cross-buying behaviour
- Estrella-Ramón A.
JOURNAL OF SERVICES MARKETING - 1/1/2017
https://doi.org/10.1108/jsm-05-2015-0189
- JCR Quartile: Q2 (2017)
- SJR Quartile: Q1
- JCR Impact Factor: 2.408 (2022)
- Category normalized Impact: 0.108 (2017)
- CiteScore: 5.9 (2020)
- SJR: 1.036 (2017
- SNIP: 1.416 (2017
- JCR 5-year Impact Factor: 2.817
- JCR Categories: BUSINESS
- SJR Categories: Marketing (Q1)
- Scopus
- ORCID
- Web of Science
You absolutely (don’t) need this!examining differences on customer engagement components for (anti)haul youtubers’ videos
- García-de-Frutos N.
- Estrella-Ramón A.
Journal of Research in Interactive Marketing - 1/1/2021
- JCR Impact Factor: 10.176 (2021)
- CiteScore: 6.2 (2020)
- SJR: 0.909 (2020
- SNIP: 1.419 (2020
- JCR 5-year Impact Factor: 8.598
- JCR Categories: BUSINESS
- Scopus
- ORCID
- Web of Science
Estimating Customer Potential Value using panel data of a Spanish bank
- Estrella-Ramón A.
- Sánchez-Pérez M.
- Swinnen G.
- Vanhoof K.
Journal of Business Economics and Management - 3/7/2016
- JCR Quartile: Q2 (2016)
- SJR Quartile: Q2
- JCR Impact Factor: 0.968 (2022)
- Category normalized Impact: 0.057 (2016)
- CiteScore: 3.5 (2020)
- SJR: 0.284 (2016
- SNIP: 0.683 (2016
- JCR 5-year Impact Factor: 1.045
- JCR Categories: BUSINESS
- SJR Categories: Business, Management and Accounting (miscellaneous) (Q2); Economics and Econometrics (Q3)
- Scopus
- ORCID
- OAI-PMH
- Web of Science
Customer Complaints in Social Networks in the Spanish Telecommunication Industry
- Estrella-Ramón A.
- Utrera-Serrano A.
Social Media Data Extraction and Content Analysis - 1/8/2017
10.4018/978-1-5225-0648-5.ch006
- Scopus
- ORCID
Análisis de los efectos del contenido generado en Facebook en el valor de marca
- Antonia Estrella Ramón
- Nieves García de Frutos
- Cristina Segovia López
- José Manuel Ortega Egea
I Simposio de investigación en economía y empresa - 2019
- Dialnet
Propuesta de un índice de medida del nivel de divulgación de información sobre sostenibilidad a través de medios digitales
- Sara Herrada Lores
- María Angeles Iniesta Bonillo
- Antonia Estrella Ramón
I Simposio de investigación en economía y empresa - 2019
- Dialnet
YouTube as a Contemporary C2C Communication Channel for Companies
- Sara Herrada-Lores
- ANTONIA ESTRELLA-RAMÓN
Handbook of Research on Contemporary Approaches in Management and Organizational Strategy - 23/11/2019
10.4018/978-1-5225-6301-3.ch021
- ORCID
Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing
- Manuel Sánchez Pérez
- Cristina Segovia López
- María Belén Marín Carrillo
- Antonia Estrella Ramón
Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing - 2013
- Dialnet
- ORCID
El tamaño del surtido en el minorista y su impacto en el comportamiento del consumidor
- Manuel Sánchez Pérez
- Antonia Estrella Ramón
Distribución comercial y comportamiento del consumidor - 2010
- Dialnet
Comunicación externa de Natural Crunch -Vitasnack
- Andrea Morales Muñoz
- Sara Herrada Lores
- Antonia Estrella Ramón
Casos de éxito en internacionalización de empresas andaluzas - 2022
- Dialnet
Comunicación integrada de marketing
- Antonia Estrella Ramón
- Cristina Segovia López
2016
- Dialnet
Estructura, elaboración y desarrollo de proyectos de investigación de mercados
- Antonia Estrella Ramón
- David Jiménez Castillo
- María Angeles Iniesta Bonillo
2019
- Dialnet
A model of customer lifetime value and ex poste value-based segmentation. An application in a financial services retailer based on probabilistic and data mining models.(modelización del valor del tiempo de vida del cliente y segmentación ex poste basada en el valor. Aplicación en un minorista que ofrece servicios financieros utilizando modelos probabilísticos y de minería de datos
- Antonia Estrella Ramón
- Manuel Sánchez Pérez
- Koen Vanhoof
- Gilbert Swinnen
2014
- Dialnet
MOVING TO FLIPPED LEARNING: A DYNAMIC FRAMEWORK TO GUIDE INSTRUCTORS' MIGRATION PROCESSES IN HIGHER EDUCATION
- Jimenez-Castillo, David
- Estrella-Ramon, Antonia
- Angeles Iniesta-Bonillo, Ma
- Sanchez-Fernandez, Raquel
- Chova, LG
- Martinez, AL
- Torres, IC
International Conference on Education and New Learning Technologies - EDULEARN - 03/2017
- ORCID
- Web of Science
Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool
- Ellis-Chadwick, Fiona
- Estrella-Ramon, Antonia
- MartinezLopez, FJ
- GazquezAbad, JC
- Ailawadi, KL
- YagueGuillen, MJ
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2017
10.1007/978-3-319-59701-0_18 View source
This author has no patents.
This author has no reports or other types of publications.
h index
Scopus: 6
Web of Science: 6
i10 index
Scopus: 2
Web of Science: 5
Author profiles
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Research projects at UAL
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Acronym P18-RT-4663Since: January 1, 2020Until: December 31, 2022Funded by: JUNTAFunding / grant amount: 14,726.00 EURRole: Investigador
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Acronym AGL2010-22335-C03-01Since: January 1, 2011Until: December 31, 2013Funded by: MECFunding / grant amount: 54,450.00 EURRole: Investigador