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Estrella Ramón, Antonia María Author

The impact of varying size of assortment on consumer behavior: A meta-analysis

  • Estrella-Ramón A.

Academy of Marketing Studies Journal - 1/1/2014

Cite count:
  • SJR Quartile: Q3
  • CiteScore: 0.4 (2015)
  • SJR: 0.157 (2014
  • SNIP: 0.253 (2014
  • SJR Categories: Marketing (Q3); Economics and Econometrics (Q4)

El comercio exterior andaluz durante el período 2000-2009. Análisis y perspectivas

  • Antonia Estrella Ramón
  • José Luis Ruiz Real
  • David Jiménez Castillo

B.I.C.E. - 01/2010

Cite count: 1 (Dialnet)
  • Dialnet
  • ORCID
Open Access

Hashtag activism on Twitter: The effects of who, what, when, and how a tweet is sent for promoting citizens’ engagement with climate change

  • Antonia Estrella-Ramón
  • María del Mar Gálvez-Rodríguez
  • Sara Herrada-Lores

Communication and the Public - 1/1/2024

10.1177/20570473241279330

Cite count:
Open Access

Analysis of the moderating effects of R&D investment and export experience on the relationship between export barriers and export intensity under different levels of perceived environmental turbulence

  • David Jiménez Castillo
  • Antonia Estrella Ramón
  • José Luis Ruiz Real
  • Manuel Sánchez Pérez

CUADERNOS DE ECONOMIA Y DIRECCION DE LA EMPRESA - 1/04/2013

10.1016/j.cede.2012.06.004

Cite count: 6 (Web of Science) 2 (Scopus) 4 (Dialnet)
  • JCR Quartile: Q4 (2013)
  • JCR Impact Factor: 0.286 (2013)
  • Category normalized Impact: 0.191 (2013)
  • JCR 5-year Impact Factor: 0.337
  • JCR Categories: BUSINESS
Open Access

Efecto del tamaño del surtido sobre el consumidor en el punto de venta: Un análisis de artículos publicados

  • Estrella Ramón, Antonia
  • Sánchez Pérez, Manuel

DISTRIBUCION Y CONSUMO - 2011

Cite count: 1 (Dialnet)
Open Access

How does marketers' and users' content on corporate Facebook fan pages influence brand equity?

  • Estrella-Ramón A.
  • García-de-Frutos N.
  • Ortega-Egea J.
  • Segovia-López C.

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS - 1/7/2019

10.1016/j.elerap.2019.100867

Cite count: 20 (Web of Science) 7 (Scopus)
  • JCR Quartile: Q1 (2019)
  • SJR Quartile: Q1
  • JCR Impact Factor: 3.824 (2023)
  • Category normalized Impact: 0.689 (2019)
  • CiteScore: 7.4 (2020)
  • SJR: 1.243 (2019
  • SNIP: 1.812 (2019
  • JCR 5-year Impact Factor: 4.3
  • JCR Categories: COMPUTER SCIENCE, INFORMATION SYSTEMS
  • SJR Categories: Computer Networks and Communications (Q1); Computer Science Applications (Q1); Management of Technology and Innovation (Q1); Marketing (Q1)
Open Access

A model to improve management of banking customers

  • Estrella-Ramón A.
  • Sánchez-Pérez M.
  • Swinnen G.
  • VanHoof K.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS - 13/03/2017

10.1108/imds-03-2016-0107

Cite count: 7 (Web of Science) 4 (Scopus)
  • JCR Quartile: Q2 (2017)
  • SJR Quartile: Q1
  • JCR Impact Factor: 2.948 (2023)
  • Category normalized Impact: 0.039 (2017)
  • CiteScore: 7.1 (2020)
  • SJR: 0.904 (2017
  • SNIP: 1.426 (2017
  • JCR 5-year Impact Factor: 2.724
  • JCR Categories: ENGINEERING, INDUSTRIAL
  • SJR Categories: Computer Science Applications (Q1); Industrial and Manufacturing Engineering (Q1); Industrial Relations (Q1); Management Information Systems (Q1); Strategy and Management (Q1)
Open Access

Multichannel Retailing and Consumer Behaviour: Strategy Design and Implementation

  • Sanchez-Perez, Manuel
  • Estrella-Ramon, Antonia
  • Segovia-Lopez, Cristina
  • Marin-Carrillo, Maria B.

INTERNATIONAL JOURNAL OF APPLIED BEHAVIORAL ECONOMICS - 1/10/2014

10.4018/ijabe.2014100102 View source

Cite count:
Open Access

The role of hashtags for non-profit causes: the #fridaysforfuture movement

  • S Herrada-Lores
  • A Estrella-Ramón
  • M.M Gálvez-Rodríguez
  • M.A Iniesta-Bonillo

INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING - 1/9/2024

10.1007/s12208-024-00401-0

Cite count:
  • CiteScore: 3.8 (2023)
  • SJR: 0.508 (2023
  • SNIP: 1.02 (2023
Open Access

How customers' offline experience affects the adoption of online banking

  • Antonia Estrella Ramón
  • Manuel Sánchez-Pérez
  • Gilbert Swinnen

INTERNET RESEARCH - 1/1/2016

10.1108/intr-03-2015-0092

Cite count: 15 (Web of Science) 13 (Scopus)
  • JCR Quartile: Q1 (2016)
  • JCR Impact Factor: 2.931 (2022)
  • Category normalized Impact: 0.704 (2016)
  • CiteScore: 8.5 (2020)
  • SJR: 1.55 (2016
  • SNIP: 2.212 (2016
  • JCR 5-year Impact Factor: 4.58
  • JCR Categories: BUSINESS

Construcción de un índice multisectorial de calidad web y su aplicación a empresas internacionalizadas andaluzas

  • María Angeles Iniesta Bonillo
  • Sara Herrada Lores
  • Antonia Estrella Ramón

2018

Cite count:
  • Dialnet

A model of customer lifetime value and ex poste value-based segmentation. An application in a financial services retailer based on probabilistic and data mining models.(modelización del valor del tiempo de vida del cliente y segmentación ex poste basada en el valor. Aplicación en un minorista que ofrece servicios financieros utilizando modelos probabilísticos y de minería de datos

  • Antonia Estrella Ramón
  • Manuel Sánchez Pérez
  • Koen Vanhoof
  • Gilbert Swinnen

2014

Cite count:
  • Dialnet

Estructura, elaboración y desarrollo de proyectos de investigación de mercados

  • Antonia Estrella Ramón
  • David Jiménez Castillo
  • María Angeles Iniesta Bonillo

2019

Cite count:
  • Dialnet

Comunicación integrada de marketing

  • Antonia Estrella Ramón
  • Cristina Segovia López

2016

Cite count:
  • Dialnet

Comunicación externa de Natural Crunch -Vitasnack

  • Andrea Morales Muñoz
  • Sara Herrada Lores
  • Antonia Estrella Ramón

Casos de éxito en internacionalización de empresas andaluzas - 2022

Cite count:
  • Dialnet

El tamaño del surtido en el minorista y su impacto en el comportamiento del consumidor

  • Manuel Sánchez Pérez
  • Antonia Estrella Ramón

Distribución comercial y comportamiento del consumidor - 2010

Cite count:
  • Dialnet

Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing

  • Manuel Sánchez Pérez
  • Cristina Segovia López
  • María Belén Marín Carrillo
  • Antonia Estrella Ramón

Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing - 2013

Cite count:
  • Dialnet
  • ORCID

YouTube as a Contemporary C2C Communication Channel for Companies

  • Sara Herrada-Lores
  • ANTONIA ESTRELLA-RAMÓN

Handbook of Research on Contemporary Approaches in Management and Organizational Strategy - 23/11/2019

10.4018/978-1-5225-6301-3.ch021

  • ORCID

Análisis de los efectos del contenido generado en Facebook en el valor de marca

  • Antonia Estrella Ramón
  • Nieves García de Frutos
  • Cristina Segovia López
  • José Manuel Ortega Egea

I Simposio de investigación en economía y empresa - 2019

Cite count:
  • Dialnet

Propuesta de un índice de medida del nivel de divulgación de información sobre sostenibilidad a través de medios digitales

  • Sara Herrada Lores
  • María Angeles Iniesta Bonillo
  • Antonia Estrella Ramón

I Simposio de investigación en economía y empresa - 2019

Cite count:
  • Dialnet

MOVING TO FLIPPED LEARNING: A DYNAMIC FRAMEWORK TO GUIDE INSTRUCTORS' MIGRATION PROCESSES IN HIGHER EDUCATION

  • Jimenez-Castillo, David
  • Estrella-Ramon, Antonia
  • Angeles Iniesta-Bonillo, Ma
  • Sanchez-Fernandez, Raquel
  • Chova, LG
  • Martinez, AL
  • Torres, IC
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9TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES (EDULEARN17) - 03/2017

10.21125/edulearn.2017.0799

Cite count:

Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool

  • Ellis-Chadwick, Fiona
  • Estrella-Ramon, Antonia
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Ailawadi, KL
  • YagueGuillen, MJ

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2017

10.1007/978-3-319-59701-0_18 View source

Cite count:

This author has no patents.

This author has no reports or other types of publications.

Scopus: 6

Web of Science: 6

Scopus: 2

Web of Science: 5

Last data update: 11/20/24 2:33 AM
Next scheduled update: 11/23/24 3:00 AM