Estrella Ramón, Antonia María Author
Weaknesses and strengths of online marketing websites
- Herrada-Lores S.
- Iniesta-Bonillo M.Á.
- Estrella-Ramón A.
Spanish journal of marketing-ESIC - 8/9/2022
- Category normalized Impact: 0.167 (2022)
- CiteScore: 13.8 (2025)
- SJR: 0.876 (2022
- SNIP: 1.031 (2022
- Dialnet
- Scopus
- ORCID
- Web of Science
A marketing view of the customer value: Customer lifetime value and customer equity
- Estrella-Ramón A.
- Sánchez-Pérez M.
- Swinnen G.
- VanHoof K.
SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT - 1/12/2013
- SJR Quartile: Q3
- JCR Impact Factor: 0.231 (2013)
- Category normalized Impact: 0.382 (2013)
- CiteScore: 2.2 (2025)
- SJR: 0.163 (2013
- SNIP: 0.614 (2013
- JCR 5-year Impact Factor: 0.212
- JCR Categories: BUSINESS
- SJR Categories: Business and International Management (Q3); Strategy and Management (Q4)
- Scopus
- ORCID
- OAI-PMH
- Web of Science
La distribución comercial en Europa: situación actual y tendencias
- Sánchez Pérez, Manuel
- Estrella Ramón, Antonia
- Ruiz Real, José Luis
- García Ramírez, Alicia
Revista de Estudios Empresariales. Segunda época - 17/12/2011
http://hdl.handle.net/10835/15203
¿Cómo de slow es tu mensaje?: Efecto en la comunicación turística en redes sociales
- Herrada-Lores, Sara
- Morales-Munoz, Andrea
- Estrella-Ramon, Antonia
- Iniesta-Bonillo, Ma Angeles
Revista de Estudios Empresariales. Segunda época - 2024
- JCR Impact Factor: 0.2 (2024)
- JCR 5-year Impact Factor: 0.3
- JCR Categories: BUSINESS
RETAILING IN EUROPE: SITUATION AND TRENDS
- Sanchez Perez, Manuel
- Estrella Ramon, Antonia Maria
- Ruiz Real, Jose Luis
- Garcia Ramirez, Alicia
REVISTA DE ESTUDIOS EMPRESARIALES-SEGUNDA EPOCA - 2011
- ORCID
- Web of Science
ANTI-ONCOGENES
- GRISOLIA, S
- RAMON, AM
REVISTA CLINICA ESPANOLA - 3/1989
An innovative technology proposal for the improving communication, social reputation and service quality: A case applied to the hospitality sector
- Luis Jesús Belmonte Ureña
- José Antonio Álvarez (Álvarez Bermejo)
- Antonia Estrella Ramón
Profesional de la información - 1/11/2016
- JCR Quartile: Q3 (2016)
- JCR Impact Factor: 1.063 (2016)
- Category normalized Impact: 0.082 (2016)
- CiteScore: 5 (2024)
- SJR: 0.549 (2016
- SNIP: 1.249 (2016
- JCR 5-year Impact Factor: 0.749
- JCR Categories: INFORMATION SCIENCE & LIBRARY SCIENCE
- Dialnet
- Scopus
- ORCID
- Web of Science
REGULATION OF 2 NITRATE REDUCTASE ENZYMES FROM MAIZE SCUTELLUM
- GARATE, A
- RAMON, AM
- HUCKLESBY, DP
PHYTON-INTERNATIONAL JOURNAL OF EXPERIMENTAL BOTANY - 1989
CALCIUM-TRANSPORT ACROSS PLASMA-MEMBRANE VESICLES ISOLATED FROM SHOOTS OF STELLARIA-MEDIA AND AVENA-SATIVA
- RAMON, AM
- COOKE, DT
- CLARKSON, DT
PHYSIOLOGIA PLANTARUM - 12/1993
Do different kinds of user-generated content in online brand communities really work?
- Estrella-Ramón A.
- Ellis-Chadwick F.
ONLINE INFORMATION REVIEW - 1/1/2017
- JCR Quartile: Q2 (2017)
- SJR Quartile: Q1
- JCR Impact Factor: 1.675 (2017)
- Category normalized Impact: 0.506 (2017)
- CiteScore: 8.4 (2025)
- SJR: 0.625 (2017
- SNIP: 1.213 (2017
- JCR 5-year Impact Factor: 2.05
- JCR Categories: INFORMATION SCIENCE & LIBRARY SCIENCE
- SJR Categories: Library and Information Sciences (Q1); Computer Science Applications (Q2); Information Systems (Q2)
- Scopus
- ORCID
- Web of Science
Cómo hacer un Plan de Marketing paso a paso
Book
- Estrella Ramón, Antonia
- Segovia López, Cristina
- Iniesta Bonillo, María Angeles
- Herrada Lores, Sara
- Morales Muñoz, Andrea
Customer Complaints in Social Networks in the Spanish Telecommunication Industry: An Analysis Using 'Critizen'
Book chapter
- Estrella-Ramón A.
- Utrera-Serrano A.
Social Media Data Extraction and Content Analysis - 1/8/2016
10.4018/978-1-5225-0648-5.ch006
- Scopus
- ORCID
YouTube as a Contemporary C2C Communication Channel for Companies
Book chapter
- Sara Herrada-Lores
- ANTONIA ESTRELLA-RAMÓN
Handbook of Research on Contemporary Approaches in Management and Organizational Strategy - 23/11/2018
10.4018/978-1-5225-6301-3.ch021
- ORCID
Estructura, elaboración y desarrollo de proyectos de investigación de mercados
Book
- Antonia Estrella Ramón
- David Jiménez Castillo
- María Angeles Iniesta Bonillo
2019
Comunicación integrada de marketing
Book
- Antonia Estrella Ramón
- Cristina Segovia López
2016
Construcción de un índice multisectorial de calidad web y su aplicación a empresas internacionalizadas andaluzas
Book
- María Angeles Iniesta Bonillo
- Sara Herrada Lores
- Antonia Estrella Ramón
2018
A model of customer lifetime value and ex poste value-based segmentation. An application in a financial services retailer based on probabilistic and data mining models.(modelización del valor del tiempo de vida del cliente y segmentación ex poste basada en el valor. Aplicación en un minorista que ofrece servicios financieros utilizando modelos probabilísticos y de minería de datos Author
- Antonia Estrella Ramón
- Manuel Sánchez Pérez
- Koen Vanhoof
- Gilbert Swinnen
2014
Una mirada 360 a la estrategia de marketing en medios digitales: Calidad web + comunicación dialógica sobre sostenibilidad en web y social media Advisor
- Herrada Lores, Sara
2022
Seroprevalence and viremia of hepatitis C (HCV) in blood donors and patients with chronic liver disease in Niger.
- Michielsen, PP
- DeGroof, D
- Hassane, A
- Leyssens, N
- Ramon, AM
HEPATOLOGY - 10/1997
LEVELS OF TUMOR-NECROSIS-FACTOR-ALPHA IN PORTAL-VEIN LIGATED RATS
- MICHIELSEN, PP
- RAMON, AM
- PELCKMANS, PA
HEPATOLOGY - 10/1995
T-CELL RESPONSES TO HBV ANTIGENS IN CHRONIC HEPATITIS-B
- VINGERHOETS, JH
- MICHIELSEN, PP
- SCHOETERS, P
- VANHAM, GL
- KASRAN, A
- BOSMANS, E
- KESTENS, LL
- RAMON, AM
- PELCKMANS, PA
- GIGASE, PL
- LEROUXROELS, GG
HEPATOLOGY - 10/1994
ENDOTOXINEMIA IN PORTAL HYPERTENSIVE RATS
- MICHIELSEN, PP
- RAMON, AM
- VANASSCHE, KJ
- PELCKMANS, PA
- VANMAERCKE, YM
HEPATOLOGY - 10/1993
Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool
- Ellis-Chadwick, Fiona
- Estrella-Ramon, Antonia
- MartinezLopez, FJ
- GazquezAbad, JC
- Ailawadi, KL
- YagueGuillen, MJ
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 1/1/2017
10.1007/978-3-319-59701-0_18 View source
- CiteScore: 0.7 (2025)
- SNIP: 0.156 (2017
MOVING TO FLIPPED LEARNING: A DYNAMIC FRAMEWORK TO GUIDE INSTRUCTORS' MIGRATION PROCESSES IN HIGHER EDUCATION
- Jimenez-Castillo, David
- Estrella-Ramon, Antonia
- Angeles Iniesta-Bonillo, Ma
- Sanchez-Fernandez, Raquel
- Chova, LG
- Martinez, AL
- Torres, IC
9TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES (EDULEARN17) - 03/2017
- ORCID
- Web of Science
This author has no patents.
This author has no reports or other types of publications.
h index
Scopus: 9
Web of Science: 8
i10 index
Scopus: 7
Web of Science: 8
Research groups
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Ciencia, consciencia y desarrollo
Role: Miembro
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Research projects at UAL
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Acronym 21-05-ID25Since: January 2, 2025Until: December 31, 2026Role: Investigador
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Acronym P18-RT-4663Since: January 1, 2020Until: December 31, 2022Role: Investigador
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Acronym AGL2010-22335-C03-01Since: January 1, 2011Until: December 31, 2013Role: Investigador