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Estrella Ramón, Antonia María Author

Open Access

Weaknesses and strengths of online marketing websites

  • Herrada-Lores S.
  • Iniesta-Bonillo M.Á.
  • Estrella-Ramón A.

SPANISH JOURNAL OF MARKETING-ESIC - 8/9/2022

10.1108/sjme-11-2021-0219

Cite count: 1 (Web of Science) 4 (Scopus)
  • CiteScore: 7.5 (2022)
  • SJR: 0.876 (2022
  • SNIP: 1.132 (2022
Open Access

A marketing view of the customer value: Customer lifetime value and customer equity

  • Estrella-Ramón A.
  • Sánchez-Pérez M.
  • Swinnen G.
  • VanHoof K.

SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT - 1/12/2013

10.4102/sajbm.v44i4.168

Cite count: 10 (Web of Science) 10 (Scopus)
  • SJR Quartile: Q3
  • JCR Impact Factor: 0.231 (2013)
  • Category normalized Impact: 0.382 (2013)
  • CiteScore: 1.3 (2020)
  • SJR: 0.163 (2013
  • SNIP: 0.616 (2013
  • JCR 5-year Impact Factor: 0.212
  • JCR Categories: BUSINESS
  • SJR Categories: Business and International Management (Q3); Strategy and Management (Q4)

RETAILING IN EUROPE: SITUATION AND TRENDS

  • Sanchez Perez, Manuel
  • Estrella Ramon, Antonia Maria
  • Ruiz Real, Jose Luis
  • Garcia Ramirez, Alicia

REVISTA DE ESTUDIOS EMPRESARIALES-SEGUNDA EPOCA - 2011

Cite count:
Open Access

HOW SLOW IS YOUR MESSAGE?: THE EFFECT ON TOURISM COMMUNICATION IN SOCIAL MEDIA

  • Herrada-Lores, Sara
  • Morales-Munoz, Andrea
  • Estrella-Ramon, Antonia
  • Iniesta-Bonillo, Ma Angeles

REVISTA DE ESTUDIOS EMPRESARIALES-SEGUNDA EPOCA - 2024

10.17561/ree.n2.2024.8717

Cite count:
Open Access

La Distribución Comercial en Europa: Situación Actual y Tendencias

  • Sánchez Pérez, Manuel
  • Estrella Ramón, Antonia
  • Ruiz Real, José Luis
  • García Ramírez, Alicia

Revista de Estudios Empresariales - 12/2011

Cite count:

AN INNOVATIVE TECHNOLOGY PROPOSAL FOR IMPROVING COMMUNICATION, SOCIAL REPUTATION, AND SERVICE QUALITY: A CASE APPLIED TO THE HOSPITALITY SECTOR

  • Luis Jesús Belmonte Ureña
  • José Antonio Álvarez (Álvarez Bermejo)
  • Antonia Estrella Ramón

PROFESIONAL DE LA INFORMACION - 1/11/2016

10.3145/epi.2016.nov.12

Cite count: 1 (Web of Science) 3 (Scopus)
  • JCR Quartile: Q3 (2016)
  • JCR Impact Factor: 1.063 (2022)
  • Category normalized Impact: 0.082 (2016)
  • CiteScore: 3.1 (2020)
  • SJR: 0.549 (2016
  • SNIP: 1.226 (2016
  • JCR 5-year Impact Factor: 0.749
  • JCR Categories: INFORMATION SCIENCE & LIBRARY SCIENCE

Do different kinds of user-generated content in online brand communities really work?

  • Estrella-Ramón A.
  • Ellis-Chadwick F.

ONLINE INFORMATION REVIEW - 1/1/2017

10.1108/oir-08-2016-0229

Cite count: 15 (Web of Science) 9 (Scopus)
  • JCR Quartile: Q2 (2017)
  • SJR Quartile: Q1
  • JCR Impact Factor: 1.675 (2023)
  • Category normalized Impact: 0.506 (2017)
  • CiteScore: 3.6 (2020)
  • SJR: 0.625 (2017
  • SNIP: 1.181 (2017
  • JCR 5-year Impact Factor: 2.05
  • JCR Categories: INFORMATION SCIENCE & LIBRARY SCIENCE
  • SJR Categories: Library and Information Sciences (Q1); Computer Science Applications (Q2); Information Systems (Q2)

Explaining customers' financial service choice with loyalty and cross-buying behaviour

  • Estrella-Ramón A.

JOURNAL OF SERVICES MARKETING - 1/1/2017

10.1108/jsm-05-2015-0189

Cite count: 2 (Web of Science) 1 (Scopus)
  • JCR Quartile: Q2 (2017)
  • SJR Quartile: Q1
  • JCR Impact Factor: 2.408 (2023)
  • Category normalized Impact: 0.048 (2017)
  • CiteScore: 5.9 (2020)
  • SJR: 1.036 (2017
  • SNIP: 1.416 (2017
  • JCR 5-year Impact Factor: 2.817
  • JCR Categories: BUSINESS
  • SJR Categories: Marketing (Q1)

You absolutely (don't) need this!examining differences on customer engagement components for (anti)haul youtubers' videos

  • García-de-Frutos N.
  • Estrella-Ramón A.

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING - 19/5/2021

10.1108/jrim-11-2019-0181

Cite count: 25 (Web of Science) 9 (Scopus)
  • JCR Quartile: Q1 (2021)
  • JCR Impact Factor: 10.176 (2023)
  • Category normalized Impact: 1.461 (2021)
  • CiteScore: 6.2 (2020)
  • SJR: 0.909 (2020
  • SNIP: 1.419 (2020
  • JCR 5-year Impact Factor: 8.598
  • JCR Categories: BUSINESS
Open Access

The communication of sustainability on social media: the role of dialogical communication

  • Herrada-Lores S.
  • Palazón M.
  • Iniesta-Bonillo M.Á.
  • Estrella-Ramón A.

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING - 1/1/2024

10.1108/jrim-10-2023-0372

Cite count:
  • CiteScore: 17.8 (2023)
  • SJR: 2.359 (2023
  • SNIP: 2.486 (2023

Customer Complaints in Social Networks in the Spanish Telecommunication Industry

  • Estrella-Ramón A.
  • Utrera-Serrano A.

Social Media Data Extraction and Content Analysis - 1/8/2017

10.4018/978-1-5225-0648-5.ch006

Cite count:

Análisis de los efectos del contenido generado en Facebook en el valor de marca

  • Antonia Estrella Ramón
  • Nieves García de Frutos
  • Cristina Segovia López
  • José Manuel Ortega Egea

I Simposio de investigación en economía y empresa - 2019

Cite count:
  • Dialnet

Propuesta de un índice de medida del nivel de divulgación de información sobre sostenibilidad a través de medios digitales

  • Sara Herrada Lores
  • María Angeles Iniesta Bonillo
  • Antonia Estrella Ramón

I Simposio de investigación en economía y empresa - 2019

Cite count:
  • Dialnet

YouTube as a Contemporary C2C Communication Channel for Companies

  • Sara Herrada-Lores
  • ANTONIA ESTRELLA-RAMÓN

Handbook of Research on Contemporary Approaches in Management and Organizational Strategy - 23/11/2019

10.4018/978-1-5225-6301-3.ch021

  • ORCID

Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing

  • Manuel Sánchez Pérez
  • Cristina Segovia López
  • María Belén Marín Carrillo
  • Antonia Estrella Ramón

Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing - 2013

Cite count:
  • Dialnet
  • ORCID

El tamaño del surtido en el minorista y su impacto en el comportamiento del consumidor

  • Manuel Sánchez Pérez
  • Antonia Estrella Ramón

Distribución comercial y comportamiento del consumidor - 2010

Cite count:
  • Dialnet

Comunicación externa de Natural Crunch -Vitasnack

  • Andrea Morales Muñoz
  • Sara Herrada Lores
  • Antonia Estrella Ramón

Casos de éxito en internacionalización de empresas andaluzas - 2022

Cite count:
  • Dialnet

Comunicación integrada de marketing

  • Antonia Estrella Ramón
  • Cristina Segovia López

2016

Cite count:
  • Dialnet

Estructura, elaboración y desarrollo de proyectos de investigación de mercados

  • Antonia Estrella Ramón
  • David Jiménez Castillo
  • María Angeles Iniesta Bonillo

2019

Cite count:
  • Dialnet

A model of customer lifetime value and ex poste value-based segmentation. An application in a financial services retailer based on probabilistic and data mining models.(modelización del valor del tiempo de vida del cliente y segmentación ex poste basada en el valor. Aplicación en un minorista que ofrece servicios financieros utilizando modelos probabilísticos y de minería de datos

  • Antonia Estrella Ramón
  • Manuel Sánchez Pérez
  • Koen Vanhoof
  • Gilbert Swinnen

2014

Cite count:
  • Dialnet

Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool

  • Ellis-Chadwick, Fiona
  • Estrella-Ramon, Antonia
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Ailawadi, KL
  • YagueGuillen, MJ

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2017

10.1007/978-3-319-59701-0_18 View source

Cite count:

MOVING TO FLIPPED LEARNING: A DYNAMIC FRAMEWORK TO GUIDE INSTRUCTORS' MIGRATION PROCESSES IN HIGHER EDUCATION

  • Jimenez-Castillo, David
  • Estrella-Ramon, Antonia
  • Angeles Iniesta-Bonillo, Ma
  • Sanchez-Fernandez, Raquel
  • Chova, LG
  • Martinez, AL
  • Torres, IC
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9TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES (EDULEARN17) - 03/2017

10.21125/edulearn.2017.0799

Cite count:

This author has no patents.

This author has no reports or other types of publications.

Scopus: 6

Web of Science: 6

Scopus: 2

Web of Science: 5

Last data update: 11/20/24 2:33 AM
Next scheduled update: 11/23/24 3:00 AM