Estrella Ramón, Antonia María Author
A marketing view of the customer value: Customer lifetime value and customer equity
- Estrella-Ramón A.
- Sánchez-Pérez M.
- Swinnen G.
- VanHoof K.
SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT - 1/12/2013
- SJR Quartile: Q3
- JCR Impact Factor: 0.231 (2013)
- Category normalized Impact: 0.382 (2013)
- CiteScore: 1.7 (2024)
- SJR: 0.163 (2013
- SNIP: 0.612 (2013
- JCR 5-year Impact Factor: 0.212
- JCR Categories: BUSINESS
- SJR Categories: Business and International Management (Q3); Strategy and Management (Q4)
- OAI-PMH
- Scopus
- ORCID
- Web of Science
A model to improve management of banking customers
- Estrella-Ramón A.
- Sánchez-Pérez M.
- Swinnen G.
- VanHoof K.
INDUSTRIAL MANAGEMENT & DATA SYSTEMS - 13/03/2017
- JCR Quartile: Q2 (2017)
- SJR Quartile: Q1
- JCR Impact Factor: 2.948 (2017)
- Category normalized Impact: 0.039 (2017)
- CiteScore: 9.9 (2024)
- SJR: 0.904 (2017
- SNIP: 1.472 (2017
- JCR 5-year Impact Factor: 2.724
- JCR Categories: ENGINEERING, INDUSTRIAL
- SJR Categories: Computer Science Applications (Q1); Industrial and Manufacturing Engineering (Q1); Industrial Relations (Q1); Management Information Systems (Q1); Strategy and Management (Q1)
- OAI-PMH
- ORCID
- Scopus
- Web of Science
Analysis of the moderating effects of R&D investment and export experience on the relationship between export barriers and export intensity under different levels of perceived environmental turbulence
- David Jiménez Castillo
- Antonia Estrella Ramón
- José Luis Ruiz Real
- Manuel Sánchez Pérez
CUADERNOS DE ECONOMIA Y DIRECCION DE LA EMPRESA - 1/04/2013
- JCR Quartile: Q4 (2013)
- JCR Impact Factor: 0.286 (2013)
- Category normalized Impact: 0.191 (2013)
- JCR 5-year Impact Factor: 0.337
- JCR Categories: BUSINESS
- Scopus
- ORCID
- Dialnet
- Web of Science
AN INNOVATIVE TECHNOLOGY PROPOSAL FOR IMPROVING COMMUNICATION, SOCIAL REPUTATION, AND SERVICE QUALITY: A CASE APPLIED TO THE HOSPITALITY SECTOR
- Luis Jesús Belmonte Ureña
- José Antonio Álvarez (Álvarez Bermejo)
- Antonia Estrella Ramón
PROFESIONAL DE LA INFORMACION - 1/11/2016
- JCR Quartile: Q3 (2016)
- JCR Impact Factor: 1.063 (2016)
- Category normalized Impact: 0.082 (2016)
- CiteScore: 5 (2024)
- SJR: 0.549 (2016
- SNIP: 1.249 (2016
- JCR 5-year Impact Factor: 0.749
- JCR Categories: INFORMATION SCIENCE & LIBRARY SCIENCE
- ORCID
- Web of Science
- Scopus
- Dialnet
ANTI-ONCOGENES
- GRISOLIA, S
- RAMON, AM
REVISTA CLINICA ESPANOLA - 3/1989
A RARE CAUSE OF COLITIS - BRUCELLA-MELITENSIS - REPORT OF A CASE
- JORENS, PG
- MICHIELSEN, PP
- VANDENENDEN, EJ
- BOURGEOIS, NH
- VANMARCK, EA
- KRUEGER, GR
- RAMON, AM
- VANMAERCKE, YM
DISEASES OF THE COLON & RECTUM - 2/1991
CALCIUM-TRANSPORT ACROSS PLASMA-MEMBRANE VESICLES ISOLATED FROM SHOOTS OF STELLARIA-MEDIA AND AVENA-SATIVA
- RAMON, AM
- COOKE, DT
- CLARKSON, DT
PHYSIOLOGIA PLANTARUM - 12/1993
Do different kinds of user-generated content in online brand communities really work?
- Estrella-Ramón A.
- Ellis-Chadwick F.
ONLINE INFORMATION REVIEW - 1/1/2017
- JCR Quartile: Q2 (2017)
- SJR Quartile: Q1
- JCR Impact Factor: 1.675 (2017)
- Category normalized Impact: 0.506 (2017)
- CiteScore: 7.4 (2024)
- SJR: 0.625 (2017
- SNIP: 1.214 (2017
- JCR 5-year Impact Factor: 2.05
- JCR Categories: INFORMATION SCIENCE & LIBRARY SCIENCE
- SJR Categories: Library and Information Sciences (Q1); Computer Science Applications (Q2); Information Systems (Q2)
- Scopus
- ORCID
- Web of Science
Efecto del tamaño del surtido sobre el consumidor en el punto de venta: Un análisis de artículos publicados
- Estrella Ramón, Antonia
- Sánchez Pérez, Manuel
DISTRIBUCION Y CONSUMO - 10/01/2011
http://hdl.handle.net/10835/15042
- Dialnet
- ORCID
- OAI-PMH
Análisis de los efectos del contenido generado en Facebook en el valor de marca
Book chapter
- Antonia Estrella Ramón
- Nieves García de Frutos
- Cristina Segovia López
- José Manuel Ortega Egea
I Simposio de investigación en economía y empresa - 2019
- Dialnet
Comunicación externa de Natural Crunch -Vitasnack
Book chapter
- Andrea Morales Muñoz
- Sara Herrada Lores
- Antonia Estrella Ramón
Casos de éxito en internacionalización de empresas andaluzas - 2022
- Dialnet
Comunicación integrada de marketing
Book
- Antonia Estrella Ramón
- Cristina Segovia López
2016
- Dialnet
Construcción de un índice multisectorial de calidad web y su aplicación a empresas internacionalizadas andaluzas
Book
- María Angeles Iniesta Bonillo
- Sara Herrada Lores
- Antonia Estrella Ramón
2018
- Dialnet
Customer Complaints in Social Networks in the Spanish Telecommunication Industry: An Analysis Using 'Critizen'
Book chapter
- Estrella-Ramón A.
- Utrera-Serrano A.
Social Media Data Extraction and Content Analysis - 1/8/2016
10.4018/978-1-5225-0648-5.ch006
- ORCID
- Scopus
El tamaño del surtido en el minorista y su impacto en el comportamiento del consumidor
Book chapter
- Manuel Sánchez Pérez
- Antonia Estrella Ramón
Distribución comercial y comportamiento del consumidor - 2010
- Dialnet
Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing
Book chapter
- Manuel Sánchez Pérez
- Cristina Segovia López
- María Belén Marín Carrillo
- Antonia Estrella Ramón
Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing - 2013
- ORCID
- Dialnet
Estructura, elaboración y desarrollo de proyectos de investigación de mercados
Book
- Antonia Estrella Ramón
- David Jiménez Castillo
- María Angeles Iniesta Bonillo
2019
- Dialnet
Propuesta de un índice de medida del nivel de divulgación de información sobre sostenibilidad a través de medios digitales
Book chapter
- Sara Herrada Lores
- María Angeles Iniesta Bonillo
- Antonia Estrella Ramón
I Simposio de investigación en economía y empresa - 2019
- Dialnet
YouTube as a Contemporary C2C Communication Channel for Companies
Book chapter
- Sara Herrada-Lores
- ANTONIA ESTRELLA-RAMÓN
Handbook of Research on Contemporary Approaches in Management and Organizational Strategy - 23/11/2018
10.4018/978-1-5225-6301-3.ch021
- ORCID
A model of customer lifetime value and ex poste value-based segmentation. An application in a financial services retailer based on probabilistic and data mining models.(modelización del valor del tiempo de vida del cliente y segmentación ex poste basada en el valor. Aplicación en un minorista que ofrece servicios financieros utilizando modelos probabilísticos y de minería de datos
- Antonia Estrella Ramón
- Manuel Sánchez Pérez
- Koen Vanhoof
- Gilbert Swinnen
2014
- Dialnet
Una mirada 360 a la estrategia de marketing en medios digitales: Calidad web + comunicación dialógica sobre sostenibilidad en web y social media Advisor
- Herrada Lores, Sara
2022
- Dialnet
- OAI-PMH
Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool
- Ellis-Chadwick, Fiona
- Estrella-Ramon, Antonia
- MartinezLopez, FJ
- GazquezAbad, JC
- Ailawadi, KL
- YagueGuillen, MJ
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 1/1/2017
10.1007/978-3-319-59701-0_18 View source
- CiteScore: 0.7 (2024)
- SNIP: 0.156 (2017
ENDOTOXINEMIA IN PORTAL HYPERTENSIVE RATS
- MICHIELSEN, PP
- RAMON, AM
- VANASSCHE, KJ
- PELCKMANS, PA
- VANMAERCKE, YM
HEPATOLOGY - 10/1993
LEVELS OF TUMOR-NECROSIS-FACTOR-ALPHA IN PORTAL-VEIN LIGATED RATS
- MICHIELSEN, PP
- RAMON, AM
- PELCKMANS, PA
HEPATOLOGY - 10/1995
MOVING TO FLIPPED LEARNING: A DYNAMIC FRAMEWORK TO GUIDE INSTRUCTORS' MIGRATION PROCESSES IN HIGHER EDUCATION
- Jimenez-Castillo, David
- Estrella-Ramon, Antonia
- Angeles Iniesta-Bonillo, Ma
- Sanchez-Fernandez, Raquel
- Chova, LG
- Martinez, AL
- Torres, IC
9TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES (EDULEARN17) - 03/2017
- ORCID
- Web of Science
Seroprevalence and viremia of hepatitis C (HCV) in blood donors and patients with chronic liver disease in Niger.
- Michielsen, PP
- DeGroof, D
- Hassane, A
- Leyssens, N
- Ramon, AM
HEPATOLOGY - 10/1997
This author has no patents.
This author has no reports or other types of publications.
h index
Scopus: 8
Web of Science: 8
i10 index
Scopus: 7
Web of Science: 7
Research groups
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Ciencia, consciencia y desarrollo
Role: Miembro
Author profiles
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Web of Science ResearcherID
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Research projects at UAL
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Acronym P18-RT-4663Since: January 1, 2020Until: December 31, 2022Funding / grant amount: 14,726.00 EURRole: Investigador
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Acronym AGL2010-22335-C03-01Since: January 1, 2011Until: December 31, 2013Funding / grant amount: 54,450.00 EURRole: Investigador