Estrella Ramón, Antonia María Autor

Open Access

The role of hashtags for non-profit causes: the #fridaysforfuture movement

  • S Herrada-Lores
  • A Estrella-Ramón
  • M.M Gálvez-Rodríguez
  • M.A Iniesta-Bonillo

International Review on Public and Nonprofit Marketing - 1/1/2024

10.1007/s12208-024-00401-0

Número de citas:
Open Access

Weaknesses and strengths of online marketing websites

  • Herrada-Lores S.
  • Iniesta-Bonillo M.Á.
  • Estrella-Ramón A.

Spanish Journal of Marketing - ESIC - 8/09/2022

10.1108/sjme-11-2021-0219

Número de citas: 1 (Scopus)

You absolutely (don’t) need this!examining differences on customer engagement components for (anti)haul youtubers’ videos

  • García-de-Frutos N.
  • Estrella-Ramón A.

Journal of Research in Interactive Marketing - 1/1/2021

10.1108/jrim-11-2019-0181

Número de citas: 20 (Web of Science) 9 (Scopus)
Open Access

How does marketers’ and users’ content on corporate Facebook fan pages influence brand equity?

  • Estrella-Ramón A.
  • García-de-Frutos N.
  • Ortega-Egea J.
  • Segovia-López C.

Electronic Commerce Research and Applications - 1/7/2019

10.1016/j.elerap.2019.100867

Número de citas: 14 (Web of Science) 7 (Scopus)

Explaining customers’ financial service choice with loyalty and cross-buying behaviour

  • Estrella-Ramón A.

JOURNAL OF SERVICES MARKETING - 1/1/2017

https://doi.org/10.1108/jsm-05-2015-0189

Número de citas: 2 (Web of Science) 1 (Scopus)

Do different kinds of user-generated content in online brand communities really work?

  • Estrella-Ramón A.
  • Ellis-Chadwick F.

ONLINE INFORMATION REVIEW - 1/1/2017

10.1108/oir-08-2016-0229

Número de citas: 12 (Web of Science) 9 (Scopus)
Open Access

A model to improve management of banking customers

  • Estrella-Ramón A.
  • Sánchez-Pérez M.
  • Swinnen G.
  • VanHoof K.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS - 13/03/2017

https://doi.org/10.1108/imds-03-2016-0107

Número de citas: 7 (Web of Science) 4 (Scopus)
Open Access

Estimating Customer Potential Value using panel data of a Spanish bank

  • Estrella-Ramón A.
  • Sánchez-Pérez M.
  • Swinnen G.
  • Vanhoof K.

Journal of Business Economics and Management - 3/7/2016

10.3846/16111699.2014.970571

Número de citas: 1 (Web of Science) 1 (Scopus)

An innovative technology proposal for improving communication, social reputation, and service quality: A case applied to the hospitality sector

  • Luis Jesús Belmonte Ureña
  • José Antonio Álvarez (Álvarez Bermejo)
  • Antonia Estrella Ramón

Profesional de la Informacion - 1/11/2016

10.3145/epi.2016.nov.12

Número de citas: 1 (Web of Science) 3 (Scopus)

How customers’ offline experience affects the adoption of online banking

  • Antonia Estrella Ramón
  • Manuel Sánchez-Pérez
  • Gilbert Swinnen

Internet Research - 1/1/2016

10.1108/intr-03-2015-0092

Número de citas: 15 (Web of Science) 13 (Scopus)

El tamaño del surtido en el minorista y su impacto en el comportamiento del consumidor

  • Manuel Sánchez Pérez
  • Antonia Estrella Ramón

Distribución comercial y comportamiento del consumidor - 2010

Número de citas:
  • Dialnet

Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool

  • Ellis-Chadwick, Fiona
  • Estrella-Ramon, Antonia
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Ailawadi, KL
  • YagueGuillen, MJ

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2017

10.1007/978-3-319-59701-0_18 Ver en origen

MOVING TO FLIPPED LEARNING: A DYNAMIC FRAMEWORK TO GUIDE INSTRUCTORS' MIGRATION PROCESSES IN HIGHER EDUCATION

  • Jimenez-Castillo, David
  • Estrella-Ramon, Antonia
  • Angeles Iniesta-Bonillo, Ma
  • Sanchez-Fernandez, Raquel
  • Chova, LG
  • Martinez, AL
  • Torres, IC
... Ver más Contraer

International Conference on Education and New Learning Technologies - EDULEARN - 03/2017

10.21125/edulearn.2017.0799

Este autor no tiene patentes.

Este autor no tiene informes ni otros tipos de publicaciones.

Scopus: 6

Web of Science: 6

Scopus: 2

Web of Science: 5

Última actualización de los datos: 27/04/24 9:50
Próxima recolección programada: 4/05/24 3:00