Gázquez Abad, Juan Carlos Autor

Preface

  • Martínez-López F.J.
  • Gázquez-Abad J.C.
  • Ieva M.

Springer Proceedings in Business and Economics - 1/1/2022

Número de citas:

I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour

  • Ieva M.
  • Ziliani C.
  • Gázquez-Abad J.C.
  • D'Attoma I.

Journal of Retailing and Consumer Services - 1/1/2022

10.1016/j.jretconser.2021.102725

Número de citas: 1 (Scopus)

The effect of retail assortment size on perceptions, choice, and sales: Review and research directions

  • Sethuraman R.
  • Gázquez-Abad J.C.
  • Martínez-López F.J.

Journal of Retailing - 1/1/2022

10.1016/j.jretai.2022.01.001

Número de citas: 2 (Scopus)

Golf and Health, More than 18 Holes—A Bibliometric Analysis

  • Martín-García, MM
  • José Luis Ruiz-Real
  • Juan Carlos Gázquez-Abad
  • J. Uribe-Toril

Healthcare - 16/07/2022

10.3390/healthcare10071322

What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands

  • Gázquez-Abad J.C.
  • Martínez-López F.J.
  • Sethuraman R.

Journal of Business Research - 1/9/2021

10.1016/j.jbusres.2021.04.037

Número de citas:

Editorial: Some insights in retailing: Gluten-free products, veg private labels, stock-outs and in-store merchandisers

  • Gázquez-Abad J.C.
  • Martínez-López F.J.

Journal of Retailing and Consumer Services - 1/11/2021

10.1016/j.jretconser.2021.102746

Número de citas:
Open Access

INFLUENCE OF THE ECONOMIC CRISIS ON THE IDENTIFICATION OF COUNTRY PROFILES WITHIN THE EUROPEAN TOMATO MARKET

  • María de las Mercedes Capobianco-Uriarte
  • Juan Carlos Gázquez-Abad
  • Jaime De Pablo-Valenciano
  • María del Pilar Casado-Belmonte

Journal of Business Economics and Management - 7/05/2021

10.3846/jbem.2021.14468

Número de citas:

Industrial marketing management: Bibliometric overview since its foundation

  • Martínez-López F.
  • Merigó J.
  • Gázquez-Abad J.
  • Ruiz-Real J.

Industrial Marketing Management - 1/1/2020

10.1016/j.indmarman.2019.07.014

Número de citas: 29 (Web of Science) 30 (Scopus)

Destination branding: Opportunities and new challenges

  • Ruiz-Real J.L.
  • Uribe-Toril J.
  • Gázquez-Abad J.C.

Journal of Destination Marketing & Management - 23/09/2020

10.1016/j.jdmm.2020.100453

Número de citas: 16 (Web of Science) 17 (Scopus)

Rural tourism and development: Evolution in Scientific Literature and Trends

  • José Luis Ruiz-Real
  • Juan Uribe-Toril
  • Jaime de Pablo Valenciano
  • Juan Carlos Gázquez-Abad

Journal of Hospitality & Tourism Research - 8/06/2020

10.1177/1096348020926538

Número de citas: 8 (Web of Science) 8 (Scopus)

How does the store flyer design and content features influence consumer behavior?

  • Maciel Prediger
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2019

Número de citas:
  • Dialnet

Estudio de la motivaciones finales de compra del consumidor: una perspectiva evolutiva

  • David Martínez Martínez
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2018

Número de citas:
  • Dialnet

Retail promotional communication: The comparative effectiveness of print versus online

  • Ziliani C.
  • Ieva M.
  • Gázquez-Abad J.C.
  • D'Attoma I.

Exploring Omnichannel Retailing: Common Expectations and Diverse Realities - 5/12/2018

10.1007/978-3-319-98273-1_10

Número de citas: 3 (Scopus)

Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain

  • Ruiz-Real J.
  • Gázquez-Abad J.
  • Martínez-López F.

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - 20/6/2016

10.4018/978-1-5225-0220-3.ch011

Número de citas: 2 (Scopus)

El Arte en la publicidad: Análisis experimental del uso de obras de arte en los anuncios

  • María Dolores Vázquez Gómez
  • Esther Subirá Lobera
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2015

Número de citas:
  • Dialnet

La composición del surtido como variable relevante en el comportamiento de compra del consumidor: un análisis en el contexto de la distribución con base alimentaria.

  • José Luis Ruiz Real
  • Juan Carlos Gázquez Abad

2015

Número de citas:
  • Dialnet

¿Cómo influye la customización en la intención de compra? Un análisis empírico en adolescentes

  • José Jordán Murcia
  • Juan Carlos Gázquez Abad

Experiencia y comportamiento del cliente en un entorno multicanal: claves de éxito para fabricantes y detallistas - 2014

Número de citas:
  • Dialnet

La reputación online del minorista: concepto y proceso de gestión

  • Juan Carlos Gázquez Abad
  • José Jordán Murcia

Estrategias de distribución y comportamiento de compra multicanal: Tendencias y oportunidades para que fabricante y distribuidor rentabilicen sus decisiones de marketing - 2013

Número de citas: 2 (Dialnet)
  • Dialnet

Consumer Preferences for Olive-Oil Attributes: A Review of the Empirical Literature Using a Conjoint Approach

  • Felipe Jimenez-Guerrero, Jose
  • Carlos Gazquez-Abad, Juan
  • Antonio Mondejar-Jimenez, Juan
  • Huertas-Garcia, Ruben
  • Dimitrios, B

OLIVE OIL - CONSTITUENTS, QUALITY, HEALTH PROPERTIES AND BIOCONVERSIONS - 2012

Número de citas: 18 (Web of Science)

A proposal for improving the performance of adaptive conjoint analysis

  • Huertas-García, R.
  • Forgas-Coll, S.
  • Gázquez-Abad, J.C.

Studies in Fuzziness and Soft Computing - 27/7/2012

10.1007/978-3-642-30457-6_28

Número de citas:

Assortment and Retailing: A Trendy Couple

  • Luis Ruiz-Real, Jose
  • Uribe-Toril, Juan
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Roggeveen, A

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 05/2019

10.1007/978-3-030-18911-2_4 Ver en origen

Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the US

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • Esteban-Millat, Irene
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Ailawadi, KL
  • YagueGuillen, MJ
... Ver más Contraer

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 06/2017

10.1007/978-3-319-59701-0_15 Ver en origen

Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data

  • Ieva, Marco
  • D'Attoma, Ida
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
... Ver más Contraer

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2016

10.1007/978-3-319-39946-1_16 Ver en origen

Understanding PL Purchase Intention in the Context of 'PL-Only' Assortments: An Experimental Approach

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Esteban-Millat, Irene
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Gijsbrecht, E
... Ver más Contraer

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 01/2016

10.1007/978-3-319-39946-1_13 Ver en origen

THE INTERNET AS A CONTEXT FOR THE GENERATION AND DISSEMINATION OF THE FUTURE'S TRANSNATIONAL/GLOBAL CULTURE: A CULTURAL CONSTRUCTIVIST-BASED ANALYSIS

  • Martinez-Lopez, Francisco J.
  • Gazquez-Abad, Juan C.
  • Sousa, Carlos M. P.
  • Lengler, Jorge
  • Sharma, D

CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE - 2015

Memory for Private Label Versus National Brand in Feature Advertising

  • Ieva, Marco
  • Ziliani, Cristina
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015

10.1007/978-3-319-20182-5_5 Ver en origen

Número de citas: 2 (Web of Science)

The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Sethuraman, R

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2015

10.1007/978-3-319-20182-5_8 Ver en origen

Número de citas: 1 (Web of Science)

How Assortment Composition Affects Consumers' Intentions to Buy PL

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • GazquezAbad, JC
  • MartinezLopez, FJ
  • EstebanMillat, I
  • MondejarJimenez, JA

NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014

10.1007/978-3-319-07194-7_3 Ver en origen

Número de citas: 2 (Web of Science)

Estimation of Product Category Sales' Responsiveness to Assortment Size

  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • GazquezAbad, JC
  • MartinezLopez, FJ
  • EstebanMillat, I
  • MondejarJimenez, JA

NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING - 2014

10.1007/978-3-319-07194-7_1 Ver en origen

A theoretical approximation to the psychological aspects related to the consumer's adoption and use of a website recommendation system

  • Martínez-López, F.J.
  • Cabal, C.C.
  • Gázquez-Abad, J.C.
  • Rodríguez-Ardura, I.

Annual Conference of the North American Fuzzy Information Processing Society - NAFIPS - 2/11/2009

10.1109/nafips.2009.5156458

Número de citas: 1 (Scopus)

Este autor no tiene patentes.

Open Access

Betting exclusively for private labels: Could it have negative consequences for retailers?

  • Ruiz-Real J.
  • Gázquez-Abad J.
  • Esteban-Millat I.
  • Martínez-López F.

Spanish Journal of Marketing - ESIC - 1/1/2018

10.1016/j.sjme.2016.12.004

Número de citas: 2 (Scopus)

Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

  • Francisco Rejón-Guardia
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Carlos Gázquez-Abad

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_46

  • ORCID

How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions

  • Juan Carlos Gázquez-Abad
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Antonio Mondéjar-Jiménez
  • Francisco Rejón-Guardia

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_39

  • ORCID

Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

  • Irene Esteban-Millat
  • Francisco J. Martínez-López
  • Juan Carlos Gázquez-Abad
  • Francisco Rejón-Guardia
  • Antoni Messeger-Artola
  • Inma Rodríguez-Ardura

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - 2016

10.1007/978-3-319-11815-4_27

  • ORCID

The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

  • Mbaye Fall-Diallo
  • Joseph Kaswengi
  • Juan Carlos Gázquez-Abad

Advances in National Brand and Private Label Marketing - 2015

10.1007/978-3-319-20182-5_20

Scopus: 17

Web of Science: 17

Scopus: 23

Web of Science: 22

Última actualización de los datos: 13/08/22 4:51
Próxima recolección programada: 20/08/22 3:00