Iniesta Bonillo, María Angeles Author

Aesthetics and entertainment as value-generating factors when consuming services

  • Sanchez Fernandez, Raquel
  • Iniesta Bonillo, M. Angeles

INNOVAR-REVISTA DE CIENCIAS ADMINISTRATIVAS Y SOCIALES - 05/2009

Cite count: 1 (Web of Science)
Open Access

A relationship marketing approach to education as a service: an application to the University of Valencia

  • Schlesinger M.
  • Cervera Taulet A.
  • Iniesta Bonillo M.
  • Sánchez Fernández R.

Revista Innovar Journal Revista de Ciencias Administrativas Y Sociales - 1/1/2014

10.15446/innovar.v24n53.43919

Cite count: 5 (Scopus)

A relationship marketing approach to education as a service: An application to the University of Valencia,Un enfoque de marketing de relaciones a la educación como un servicio: Aplicación a la universidad de valencia

  • María Walesska Schlesinger Díaz
  • Amparo Cervera Taulet
  • María Angeles Iniesta Bonillo
  • Raquel Sánchez Fernández

Innovar - 2014

10.15446/innovar.v24n53.43919

Cite count: 5 (Dialnet)
  • Dialnet
  • ORCID
Open Access

Bases de datos de marketing. Clasificación, uso y aplicaciones en la estrategia competitiva actual

  • Manuel Sánchez Pérez
  • Elvira Sáez González
  • María Angeles Iniesta Bonillo

Esic Market - 2001

Cite count:

Client commitment relations towards financial entities

  • M. Angeles Iniesta
  • Manuel Sanchez-Perez

International Journal of Retail and Distribution Management - 1/4/2003

10.1108/09590550310469194

Cite count: 5 (Scopus)

Consumer Perception of Value: Literature Review and a New Conceptual Framework

  • Sánchez-Fernández, Raquel
  • M. Angeles Iniesta-Bonillo

Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior - 3/02/2006

  • ORCID
Open Access

Consumers felt commitment towards retailers:: Index development and validation

  • Sánchez-Pérez M.
  • Iniesta-Bonillo M.

JOURNAL OF BUSINESS AND PSYCHOLOGY - 1/12/2004

10.1007/s10869-004-0545-7

Cite count: 10 (Web of Science) 13 (Scopus)
Open Access

Customer functional value creation through a sustainable entrepreneurial orientation approach

  • Criado-Gomis A.
  • Iniesta-Bonillo M.
  • Cervera-Taulet A.
  • Ribeiro-Soriano D.

ECONOMIC RESEARCH-EKONOMSKA ISTRAZIVANJA - 1/1/2020

10.1080/1331677x.2019.1694560

Cite count: 22 (Web of Science) 4 (Scopus)

Economic value for university services Modelling and heterogeneity analysis

  • Sánchez-Fernández R.
  • Jiménez-Castillo D.
  • Iniesta-Bonillo Á.

INTERNATIONAL JOURNAL OF MARKET RESEARCH - 1/1/2017

10.2501/ijmr-2017-046

Cite count: 2 (Web of Science) 2 (Scopus)

Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction

  • Sánchez-Fernández R.
  • Iniesta-Bonillo M.

JOURNAL OF RETAILING AND CONSUMER SERVICES - 1/11/2009

10.1016/j.jretconser.2009.06.003

Cite count: 70 (Web of Science) 60 (Scopus)

Análisis de la estrategia de distribución internacional de Natural Crunch-Vitasnack

  • Andrea Morales Muñoz
  • Sara Herrada Lores
  • María Angeles Iniesta Bonillo

Casos de éxito en internacionalización de empresas andaluzas - 2022

Cite count:
  • Dialnet

Bases de Datos

  • María Angeles Iniesta Bonillo
  • Manuel Sánchez Pérez
  • Elvira Sáez González

La investigación en marketing - 2000

Cite count:
  • Dialnet

Construcción de un índice multisectorial de calidad web y su aplicación a empresas internacionalizadas andaluzas

  • María Angeles Iniesta Bonillo
  • Sara Herrada Lores
  • Antonia Estrella Ramón

2018

Cite count:
  • Dialnet

Cooperación universidad-empresa: un modelo de antecedentes y consecuencias

  • Edison Jair Duque Oliva
  • María Angeles Iniesta Bonillo
  • Amparo Cervera Taulet

2014

Cite count:
  • Dialnet

Delimitación conceptual y modelización del valor para el consumidor

  • Raquel Sánchez Fernández
  • María Angeles Iniesta Bonillo

2005

Cite count:
  • Dialnet

El compromiso bajo los distintos enfoques de marketing

  • María Angeles Iniesta Bonillo

Inteligencia empresarial : la gestión del conocimiento en la empresa : ponencias 2000 / coordinador, Manuel Parras Rosa ; XIV Congreso Nacional, X Congreso Hispano-Francés, Jaén, 7, 8 y 9 de Junio-2000 - 2001

Cite count:
  • Dialnet

El compromiso en la relación de intercambio entre consumidor y minorista

  • María Angeles Iniesta Bonillo
  • Manuel Sánchez Pérez

2000

Cite count:
  • Dialnet

El turismo en alojamientos rurales: Un estudio esploratorio

  • Manuel Sánchez Pérez
  • Amparo Cervera Taulet
  • María Angeles Iniesta Bonillo

El management en el próximo milenio - 1999

Cite count:
  • Dialnet

Estrategia y políticas de compensación en las entidades bancarias

  • Eva Carmona Moreno
  • María Angeles Iniesta Bonillo
  • Pilar Jerez Gómez
  • Gema María Marín Carrillo

Estrategia de la empresa y territorio: ponencias y comunicaciones - 1997

Cite count:
  • Dialnet

Estructura, elaboración y desarrollo de proyectos de investigación de mercados

  • Antonia Estrella Ramón
  • David Jiménez Castillo
  • María Angeles Iniesta Bonillo

2019

Cite count:
  • Dialnet

ANALYSING GRADUATES' MARKET HETEROGENEITY IN HIGHER EDUCATION: AN EMPIRICAL APPROACH BASED ON A RELATIONAL MODEL

  • Angeles Iniesta-Bonillo, M.
  • Jimenez-Castillo, David
  • Sanchez-Fernandez, Raquel
  • Cervera-Taulet, Amparo
  • Schlesinger, Walesska
  • Chova, LG
  • Martinez, AL
  • Torres, IC
... View more Collapse

INTED2014: 8TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE - 2014

Cite count:

ANALYSIS OF THE VALUE CREATION IN HIGHER INSTITUTIONS: A RELATIONAL PERSPECTIVE

  • Sanchez-Fernandez, Raquel
  • Angeles Iniesta-Bonillo, M.
  • Schlesinger-Diaz, Walesska
  • Rivera-Torres, Pilar
  • Matei, L
  • Dinu, T

REGULATION AND BEST PRACTICES IN PUBLIC AND NONPROFIT MARKETING - 2010

Cite count:

CONNECTING WITH OUR STUDENTS: HOW TO PROMOTE A MORE CONSCIOUS TEACHING / LEARNING PROCESS

  • Elena García-Sánchez
  • Consolación Gil-Montoya
  • María Dolores Gil-Montoya
  • Rafael Álvaro Pulido-Moyano
  • María Ángeles Iniesta-Bonillo
  • Cornelio Águila-Soto

EDULEARN19: 11TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES - 07/2019

10.21125/edulearn.2019.1121

Cite count:

ICT USAGE IN HIGHER EDUCATION: PROPOSITION OF A RELATIONAL MODEL

  • Angeles Iniesta-Bonillo, M.
  • Sanchez-Fernandez, Raquel
  • Cervera-Taulet, Amparo
  • Schlesinger-Diaz, Walesska
  • Chova, LG
  • Martinez, AL
  • Torres, IC
... View more Collapse

INTED2012: INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE - 2012

Cite count:

INTEGRATING MINDFULNESS, SELF-INQUIRY AND COOPERATIVE LEARNING IN THE DEVELOPMENT OF SKILLS, VALUES AND ATTITUDES

  • María Angeles Iniesta Bonillo
  • José María Muñoz Terrón
  • María Dolores Gil Montoya
  • Consolación Gil Montoya

EDULEARN18: 10TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES - 07/2018

10.21125/edulearn.2018.2412

Cite count:

LIFELONG LEARNING: CONCEPTUALIZATION AND MEASUREMENT IN THE SPANISH CONTEXT

  • Schlesinger, M.
  • Cervera, A.
  • Iniesta, M.
  • Sanchez, R.
  • Chova, LG
  • Belenguer, DM
  • Torres, IC
... View more Collapse

4TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED 2010) - 2010

Cite count:

MOVING TO FLIPPED LEARNING: A DYNAMIC FRAMEWORK TO GUIDE INSTRUCTORS' MIGRATION PROCESSES IN HIGHER EDUCATION

  • Jimenez-Castillo, David
  • Estrella-Ramon, Antonia
  • Angeles Iniesta-Bonillo, Ma
  • Sanchez-Fernandez, Raquel
  • Chova, LG
  • Martinez, AL
  • Torres, IC
... View more Collapse

9TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES (EDULEARN17) - 03/2017

10.21125/edulearn.2017.0799

Cite count:

THE USE OF BUSINESS SIMULATION GAMES IN HIGHER EDUCATION: LEARNING EXPERIENCE AND PERFORMANCE

  • Cristina Segovia-López
  • Gema Marín-Carrillo
  • Manuel Sánchez-Pérez
  • Elvira Sáez-González
  • Mª Ángeles Iniesta-Bonillo
  • Mª Belén Marín-Carrillo

12TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2019) - 11/2019

10.21125/iceri.2019.2021

Cite count:

This author has no patents.

This author has no reports or other types of publications.

Scopus: 13

Web of Science: 10

Scopus: 13

Web of Science: 10

Last data update: 12/2/24 11:40 AM
Next scheduled update: 12/7/24 3:00 AM