Soria Martínez, Óscar Author
IDENTIFICATION OF KEY FACTORS IN PERSONAL BRAND MANAGEMENT: REPUTATIONAL ANALYSIS OF INFLUENCERS THROUGH A CLASSROOM EXERCISE WITH DEGREE STUDENTS
- Óscar Soria Martínez
- Raquel Sánchez Fernández
- Juan Manuel Alonso Melo
Proceedings of the International Conference of Education, Research and Innovation (ICERI) - 11/2024
- ORCID
Exploring the Value Drivers of Influencer-Generated Content: Effects on Followers’ Engagement and Behavior
Book chapter
- Óscar Soria Martínez
- Raquel Sánchez-Fernández
- David Jiménez Castillo
- Martina G. Gallarza
International Scientific Business Conference Limen Leadership Innovation Management and Economics Integrated Politics of Research - 1/1/2024
- Scopus
- ORCID
This author has no theses
IDENTIFYING THE INFLUENCE OF ANXIETY DISORDER ON THE PURCHASING BEHAVIOR OF MARKETING STUDENTS AS CONSUMERS: A PRACTICAL WORKSHOP TO ENHANCE CORPORATE SOCIAL RESPONSIBILITY
- Óscar Soria Martínez
- Raquel Sánchez Fernández
Proceedings of the International Conference of Education, Research and Innovation (ICERI) - 11/2024
- ORCID
This author has no patents.
This author has no reports or other types of publications.
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