Swinnen, Gilbert Autor

Open Access

A marketing view of the customer value: Customer lifetime value and customer equity

  • Estrella-Ramón A.
  • Sánchez-Pérez M.
  • Swinnen G.
  • VanHoof K.

SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT - 1/12/2013

10.4102/sajbm.v44i4.168

Número de citas: 10 (Web of Science) 10 (Scopus)

Am I cheap? Testing the role of store personality and self-congruity in discount retailing

  • Willems K.
  • Swinnen G.

International Review of Retail, Distribution and Consumer Research - 1/12/2011

10.1080/09593969.2011.618888

Número de citas: 14 (Scopus)
Open Access

A model to improve management of banking customers

  • Estrella-Ramón A.
  • Sánchez-Pérez M.
  • Swinnen G.
  • VanHoof K.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS - 13/03/2017

10.1108/imds-03-2016-0107

Número de citas: 7 (Web of Science) 4 (Scopus)

A multivariate Poisson mixture model for marketing applications

  • Brijs T.
  • Karlis D.
  • Swinnen G.
  • Vanhoof K.
  • Wets G.
  • Manchanda P.

Statistica Neerlandica - 1/8/2004

10.1111/j.1467-9574.2004.00125.x

Número de citas: 25 (Scopus)

Assessing the value of commonly used methods for measuring customer value: A multi-setting empirical study

  • Leroi-Werelds S.
  • Streukens S.
  • Brady M.
  • Swinnen G.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE - 1/1/2014

10.1007/s11747-013-0363-4

Número de citas: 121 (Scopus)

Building an association rules framework to improve product assortment decisions

  • Brijs T.
  • Swinnen G.
  • Vanhoof K.
  • Wets G.

Data Mining and Knowledge Discovery - 1/1/2004

10.1023/b:dami.0000005256.79013.69

Número de citas: 49 (Scopus)

Comparing complete and partial classification for identifying customers at risk

  • Bloemer J.
  • Brijs T.
  • Vanhoof K.
  • Swinnen G.

International Journal of Research in Marketing - 1/6/2003

10.1016/s0167-8116(03)00014-4

Número de citas: 25 (Scopus)

Comparison of some AI and statistical classification methods for a marketing case

  • Montgomery D.
  • Swinnen G.
  • Vanhoof K.

European Journal of Operational Research - 1/12/1997

10.1016/s0377-2217(97)00122-7

Número de citas: 6 (Scopus)

Determining potential locations for biomass valorization using a macro screening approach

  • Van Dael M.
  • Van Passel S.
  • Pelkmans L.
  • Guisson R.
  • Swinnen G.
  • Schreurs E.

BIOMASS and BIOENERGY - 1/10/2012

10.1016/j.biombioe.2012.06.001

Número de citas: 30 (Scopus)
Open Access

Estimating Customer Potential Value using panel data of a Spanish bank

  • Estrella-Ramón A.
  • Sánchez-Pérez M.
  • Swinnen G.
  • Vanhoof K.

JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT - 3/7/2016

10.3846/16111699.2014.970571

Número de citas: 1 (Web of Science) 1 (Scopus)

A model of customer lifetime value and ex poste value-based segmentation. An application in a financial services retailer based on probabilistic and data mining models.(modelización del valor del tiempo de vida del cliente y segmentación ex poste basada en el valor. Aplicación en un minorista que ofrece servicios financieros utilizando modelos probabilísticos y de minería de datos

  • Antonia Estrella Ramón
  • Manuel Sánchez Pérez
  • Koen Vanhoof
  • Gilbert Swinnen

2014

Número de citas:
  • Dialnet

Biased latent variable mean comparisons due to measurement noninvariance: A simulation study

  • de Beuckelaer A.
  • Swinnen G.

Cross-Cultural Analysis: Methods and Applications, 2nd Edition - 1/1/2018

10.4324/9781315537078

Número de citas: 6 (Scopus)

Biased latent variable mean comparisons due to measurement noninvariance: A simulation study

  • De Beuckelaer A.
  • Swinnen G.

Cross-Cultural Analysis: Methods and Applications - 1/1/2012

10.4324/9780203882924

Número de citas: 33 (Scopus)

Perfil de audiencia de un programa de televisión: análisis a través de modelos regresión Tobit

  • Gilbert Swinnen
  • Juan Carlos Gázquez Abad
  • David Jiménez Castillo
  • Elvira Sáez González
  • Gema María Marín Carrillo

XIX Encuentro de profesores universitarios de marketing [Recurso electrónico]: Vigo, 19, 20 y 21 de septiembre de 2007 - 2007

Número de citas:
  • Dialnet

A data mining framework for optimal product selection in retail supermarket data: The generalized PROFSET model

  • Brijs T.
  • Goethals B.
  • Swinnen G.
  • Vanhoof K.
  • Wets G.

Proceeding of the Sixth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining - 1/12/2000

Número de citas: 51 (Scopus)
Open Access

Comparing complete and partial classification for identifying latently dissatisfied customers

  • Brijs T.
  • Swinnen G.
  • Vanhoof K.
  • Wets G.

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) - 1/1/2000

10.1007/3-540-45164-1_10

Número de citas: 2 (Scopus)
Open Access

The improvement of response modeling: Combining rule-induction and case-based reasoning

  • Coenen F.
  • Swinnen G.
  • Vanhoof K.
  • Wets G.

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) - 1/1/1999

10.1007/978-3-540-48247-5_34

Número de citas: 1 (Scopus)

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Este autor no tiene informes ni otros tipos de publicaciones.

Scopus: 15

Web of Science: 3

Scopus: 19

Web of Science: 2

Última actualización de los datos: 23/11/24 6:54
Próxima recolección programada: 30/11/24 3:00