Estrella Ramón, Antonia María Author
You absolutely (don't) need this!examining differences on customer engagement components for (anti)haul youtubers' videos
- García-de-Frutos N.
- Estrella-Ramón A.
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING - 19/5/2021
- JCR Quartile: Q1 (2021)
- JCR Impact Factor: 10.176 (2023)
- Category normalized Impact: 1.461 (2021)
- CiteScore: 21.6 (2024)
- SJR: 1.563 (2021
- SNIP: 2.252 (2021
- JCR 5-year Impact Factor: 8.598
- JCR Categories: BUSINESS
- Scopus
- ORCID
- Web of Science
Weaknesses and strengths of online marketing websites
- Herrada-Lores S.
- Iniesta-Bonillo M.Á.
- Estrella-Ramón A.
SPANISH JOURNAL OF MARKETING-ESIC - 8/9/2022
- CiteScore: 11.7 (2024)
- SJR: 0.876 (2022
- SNIP: 1.035 (2022
- Scopus
- ORCID
- Web of Science
- Dialnet
The role of hashtags for non-profit causes: the #fridaysforfuture movement
- S Herrada-Lores
- A Estrella-Ramón
- M.M Gálvez-Rodríguez
- M.A Iniesta-Bonillo
INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING - 1/9/2024
- JCR Impact Factor: 2.1 (2024)
- CiteScore: 4.3 (2024)
- SJR: 0.613 (2024
- SNIP: 1.024 (2024
- JCR 5-year Impact Factor: 2.3
- JCR Categories: BUSINESS
- Web of Science
- Dialnet
- ORCID
- Scopus
The impact of varying size of assortment on consumer behavior: A meta-analysis
- Estrella-Ramón A.
Academy of Marketing Studies Journal - 1/1/2014
- SJR Quartile: Q3
- CiteScore: 0.4 (2015)
- SJR: 0.157 (2014
- SNIP: 0.251 (2014
- SJR Categories: Marketing (Q3); Economics and Econometrics (Q4)
The communication of sustainability on social media: the role of dialogical communication
- Herrada-Lores S.
- Palazón M.
- Iniesta-Bonillo M.Á.
- Estrella-Ramón A.
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING - 13/3/2025
- CiteScore: 21.6 (2024)
- SJR: 3.336 (2024
- SNIP: 2.975 (2024
- Web of Science
- Scopus
- ORCID
- Scopus
THE CHALLENGE OF COMMUNICATING CORPORATE SUSTAINABILITY ON WEBSITE: THE ROLE OF DIALOGIC POTENTIAL
- Sara Herrada-Lores
- Antonia Estrella-Ramón
- M. Ángeles Iniesta-Bonillo
JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT - 10/4/2025
- CiteScore: 6 (2024)
- SJR: 0.592 (2024
- SNIP: 0.988 (2024
- Web of Science
- ORCID
- Scopus
Serum aminotransferase levels and histological disease in chronic hepatitis C
- Michielsen, PP
- Hauben, EI
- Ramon, AM
- VanMarck, EA
- Pelckmans, PA
ACTA GASTRO-ENTEROLOGICA BELGICA - 1997
RETAILING IN EUROPE: SITUATION AND TRENDS
- Sanchez Perez, Manuel
- Estrella Ramon, Antonia Maria
- Ruiz Real, Jose Luis
- Garcia Ramirez, Alicia
REVISTA DE ESTUDIOS EMPRESARIALES-SEGUNDA EPOCA - 2011
- ORCID
- Web of Science
REGULATION OF 2 NITRATE REDUCTASE ENZYMES FROM MAIZE SCUTELLUM
- GARATE, A
- RAMON, AM
- HUCKLESBY, DP
PHYTON-INTERNATIONAL JOURNAL OF EXPERIMENTAL BOTANY - 1989
Planificación de marketing en el proceso de internacionalización
- Carlos Manuel Sánchez
- Antonia Estrella Ramón
- David Jiménez Castillo
Investigaci´ón y Marketing - 16/01/2011
http://hdl.handle.net/10835/15173
- OAI-PMH
- ORCID
- Dialnet
YouTube as a Contemporary C2C Communication Channel for Companies
Book chapter
- Sara Herrada-Lores
- ANTONIA ESTRELLA-RAMÓN
Handbook of Research on Contemporary Approaches in Management and Organizational Strategy - 23/11/2018
10.4018/978-1-5225-6301-3.ch021
- ORCID
Una mirada 360 a la estrategia de marketing en medios digitales: Calidad web + comunicación dialógica sobre sostenibilidad en web y social media
Thesis
Advisor
- Herrada Lores, Sara
2022
- Dialnet
- OAI-PMH
Propuesta de un índice de medida del nivel de divulgación de información sobre sostenibilidad a través de medios digitales
Book chapter
- Sara Herrada Lores
- María Angeles Iniesta Bonillo
- Antonia Estrella Ramón
I Simposio de investigación en economía y empresa - 2019
- Dialnet
Estructura, elaboración y desarrollo de proyectos de investigación de mercados
Book
- Antonia Estrella Ramón
- David Jiménez Castillo
- María Angeles Iniesta Bonillo
2019
- Dialnet
Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing
Book chapter
- Manuel Sánchez Pérez
- Cristina Segovia López
- María Belén Marín Carrillo
- Antonia Estrella Ramón
Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing - 2013
- ORCID
- Dialnet
El tamaño del surtido en el minorista y su impacto en el comportamiento del consumidor
Book chapter
- Manuel Sánchez Pérez
- Antonia Estrella Ramón
Distribución comercial y comportamiento del consumidor - 2010
- Dialnet
Customer Complaints in Social Networks in the Spanish Telecommunication Industry: An Analysis Using 'Critizen'
Book chapter
- Estrella-Ramón A.
- Utrera-Serrano A.
Social Media Data Extraction and Content Analysis - 1/8/2016
10.4018/978-1-5225-0648-5.ch006
- ORCID
- Scopus
Construcción de un índice multisectorial de calidad web y su aplicación a empresas internacionalizadas andaluzas
Book
- María Angeles Iniesta Bonillo
- Sara Herrada Lores
- Antonia Estrella Ramón
2018
- Dialnet
Comunicación integrada de marketing
Book
- Antonia Estrella Ramón
- Cristina Segovia López
2016
- Dialnet
T-CELL RESPONSES TO HBV ANTIGENS IN CHRONIC HEPATITIS-B
- VINGERHOETS, JH
- MICHIELSEN, PP
- SCHOETERS, P
- VANHAM, GL
- KASRAN, A
- BOSMANS, E
- KESTENS, LL
- RAMON, AM
- PELCKMANS, PA
- GIGASE, PL
- LEROUXROELS, GG
HEPATOLOGY - 10/1994
Seroprevalence and viremia of hepatitis C (HCV) in blood donors and patients with chronic liver disease in Niger.
- Michielsen, PP
- DeGroof, D
- Hassane, A
- Leyssens, N
- Ramon, AM
HEPATOLOGY - 10/1997
MOVING TO FLIPPED LEARNING: A DYNAMIC FRAMEWORK TO GUIDE INSTRUCTORS' MIGRATION PROCESSES IN HIGHER EDUCATION
- Jimenez-Castillo, David
- Estrella-Ramon, Antonia
- Angeles Iniesta-Bonillo, Ma
- Sanchez-Fernandez, Raquel
- Chova, LG
- Martinez, AL
- Torres, IC
9TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES (EDULEARN17) - 03/2017
- ORCID
- Web of Science
LEVELS OF TUMOR-NECROSIS-FACTOR-ALPHA IN PORTAL-VEIN LIGATED RATS
- MICHIELSEN, PP
- RAMON, AM
- PELCKMANS, PA
HEPATOLOGY - 10/1995
ENDOTOXINEMIA IN PORTAL HYPERTENSIVE RATS
- MICHIELSEN, PP
- RAMON, AM
- VANASSCHE, KJ
- PELCKMANS, PA
- VANMAERCKE, YM
HEPATOLOGY - 10/1993
Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool
- Ellis-Chadwick, Fiona
- Estrella-Ramon, Antonia
- MartinezLopez, FJ
- GazquezAbad, JC
- Ailawadi, KL
- YagueGuillen, MJ
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 1/1/2017
10.1007/978-3-319-59701-0_18 View source
- CiteScore: 0.7 (2024)
- SNIP: 0.156 (2017
This author has no patents.
This author has no reports or other types of publications.
h index
Scopus: 8
Web of Science: 8
i10 index
Scopus: 6
Web of Science: 7
Research groups
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Ciencia, consciencia y desarrollo
Role: Miembro
Author profiles
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Web of Science ResearcherID
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Research projects at UAL
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Acronym P18-RT-4663Since: January 1, 2020Until: December 31, 2022Funding / grant amount: 14,726.00 EURRole: Investigador
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Acronym AGL2010-22335-C03-01Since: January 1, 2011Until: December 31, 2013Funding / grant amount: 54,450.00 EURRole: Investigador