Serrano Arcos, María del Mar Autor

Open Access

Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises

  • M. Mar Serrano-Arcos
  • Raquel Sanchez Fernández
  • Juan Carlos Pérez-Mesa

Oeconomia Copernicana - 30/6/2024

10.24136/oc.2755

Número de citas:
Open Access

Understanding the origin and evolution of affinity as a multidisciplinary concept: A conceptual approach to consumer affinity

  • Serrano-Arcos M.M.
  • Sánchez-Fernández R.
  • Pérez-Mesa J.C.
  • Riefler P.

Psychology & Marketing - 1/11/2022

10.1002/mar.21718

Número de citas:
Open Access

A review of consumer affinity research: recent advances and future directions

  • M. Mar Serrano-Arcos
  • Raquel Sánchez-Fernández
  • Juan Carlos Pérez-Mesa
  • Petra Riefler

International Marketing Review - 25/10/2022

10.1108/imr-01-2021-0011

Número de citas: 1 (Web of Science) 1 (Scopus)

Addressing the location problem of a perishables redistribution center in the middle of Europe

  • Pérez-Mesa J.C.
  • Serrano-Arcos M.M.
  • Jiménez-Guerrero J.F.
  • Sánchez-Fernández R.

Foods - 1/5/2021

10.3390/foods10051091

Número de citas: 6 (Web of Science)
Open Access

Firm Growth as a Driver of Sustainable Product Innovation: Mediation and Moderation Analysis. Evidence from Manufacturing Firms

  • Ana Labella-Fernández
  • M. Mar Serrano-Arcos
  • Belén Payán-Sánchez

International Journal of Environmental Research and Public Health - 5/03/2021

10.3390/ijerph18052588

Número de citas: 4 (Web of Science) 5 (Scopus)
Open Access

Analysis of Product-Country Image from Consumer's Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence

  • María del Mar Serrano-Arcos
  • Raquel Sánchez-Fernández
  • Juan Carlos Pérez-Mesa

Sustainability - 18/02/2021

10.3390/su13042194

Número de citas: 3 (Web of Science) 1 (Scopus)
Open Access

Analysis of Intermodal Transport Potentials for Vegetables Export from Southeast Spain

  • Juan Carlos Pérez-Mesa
  • Lucía Abellay
  • Mª Serrano-Arcos
  • Raquel Sánchez-Fernández

Sustainability - 15/10/2020

10.3390/su12208502

Número de citas: 1 (Web of Science) 2 (Scopus)

Is There an Image Crisis in the Spanish Vegetables?

  • Serrano-Arcos M.
  • Sánchez-Fernández R.
  • Pérez-Mesa J.

Journal of International Food & Agribusiness Marketing - 26/05/2020

10.1080/08974438.2019.1599759

Número de citas: 2 (Scopus)
Open Access

Measuring the impact of crises in the horticultural sector: the case of Spain

  • Pérez-Mesa J.
  • Serrano-Arcos M.
  • Sánchez-Fernández R.

British Food Journal - 25/4/2019

10.1108/bfj-10-2018-0698

Número de citas: 9 (Web of Science) 8 (Scopus)
Open Access

Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market

  • Raquel Sánchez Fernández
  • Juan Carlos Pérez Mesa
  • M. Mar Serrano Arcos

Economia Agraria Y Recursos Naturales - 1/1/2018

10.7201/earn.2018.01.05

Número de citas: 4 (Web of Science) 4 (Scopus) 1 (Dialnet)

Análisis de la imagen y la afinidad en el consumo de productos extranjeros: Una aproximación empírica desde el sector hortofrutícola español

  • M. Mar Serrano Arcos
  • Raquel Sánchez Fernández
  • Juan Carlos Pérez Mesa

2020

Número de citas:
  • Dialnet
Open Access

Analysis of image and affinity in the consumption of foreing products: an empirical approach from the spanish horticultural sector

  • Serrano Arcos, María del Mar

11/2020

Factores determinantes del rechazo a consumir productos extranjeros: un análisis del sector hortofrutícola español en los mercados europeos

  • M. Mar Serrano Arcos
  • Raquel Sánchez Fernández
  • Juan Carlos Pérez Mesa

I Simposio de investigación en economía y empresa - 2019

Número de citas:
  • Dialnet

ARE YOU A LOCAVORE? MAKING MASTER STUDENTS IDENTIFY LOCAVORIM BEHAVIOUR THROUGH IN-DEPTH INTERVIEWS

  • Martina Gallarza
  • Giacomo del Chiappa
  • Raquel Sanchez-Fernandez
  • Mar Serrano-Arcos

11/2021

10.21125/iceri.2021.0997

  • ORCID

Este autor no tiene patentes.

Este autor no tiene informes ni otros tipos de publicaciones.

Scopus: 3

Web of Science: 4

Scopus: 0

Web of Science: 0

Última actualización de los datos: 12/10/24 5:09
Próxima recolección programada: 19/10/24 3:00