Estrella Ramón, Antonia María Autor

Publicaciones

How does marketers’ and users’ content on corporate Facebook fan pages influence brand equity?

  • Estrella-Ramón A.
  • García-de-Frutos N.
  • Ortega-Egea J.
  • Segovia-López C.

Electronic Commerce Research and Applications - 1/7/2019

10.1016/j.elerap.2019.100867

Número de citas: 0 (Scopus)

A model to improve management of banking customers

  • Estrella-Ramón A.
  • Sánchez-Pérez M.
  • Swinnen G.
  • VanHoof K.

Industrial Management and Data Systems - 1/1/2017

10.1108/imds-03-2016-0107

Número de citas: 1 (Web of Science) 1 (Scopus)

Explaining customers’ financial service choice with loyalty and cross-buying behaviour

  • Estrella-Ramón A.

Journal of Services Marketing - 1/1/2017

10.1108/jsm-05-2015-0189

Número de citas: 1 (Web of Science) 1 (Scopus)

Do different kinds of user-generated content in online brand communities really work?

  • Estrella-Ramón A.
  • Ellis-Chadwick F.

ONLINE INFORMATION REVIEW - 1/1/2017

10.1108/oir-08-2016-0229

Número de citas: 2 (Web of Science) 1 (Scopus)

How customers' offline experience affects the adoption of online banking

  • Antonia Estrella Ramón
  • Manuel Sánchez-Pérez
  • Gilbert Swinnen

Internet research: Electronic networking applications and policy - 2016

10.1108/intr-03-2015-0092

Número de citas: 0 (Dialnet)
  • Dialnet

An innovative technology proposal for the improving communication, social reputation and service quality: A case applied to the hospitality sector

  • Luis Jesús Belmonte Ureña
  • José Antonio Álvarez (Álvarez Bermejo)
  • Antonia Estrella Ramón

El profesional de la información - 2016

10.3145/epi.2016.nov.12

Número de citas: 0 (Dialnet)
  • Dialnet
Open Access

Estimating Customer Potential Value using panel data of a Spanish bank

  • Estrella-Ramón A.
  • Sánchez-Pérez M.
  • Swinnen G.
  • Vanhoof K.

Journal of Business Economics and Management - 3/7/2016

10.3846/16111699.2014.970571

Número de citas: 1 (Web of Science) 1 (Scopus)

A model of customer lifetime value and ex poste value-based segmentation. An application in a financial services retailer based on probabilistic and data mining models.(modelización del valor del tiempo de vida del cliente y segmentación ex poste basada en el valor. Aplicación en un minorista que ofrece servicios financieros utilizando modelos probabilísticos y de minería de datos

  • Antonia Estrella Ramón
  • Manuel Sánchez Pérez
  • Koen Vanhoof
  • Gilbert Swinnen

2014

Número de citas: 0 (Dialnet)
  • Dialnet

Multichannel Retailing and Consumer Behaviour: Strategy Design and Implementation

  • Sanchez-Perez, Manuel
  • Estrella-Ramon, Antonia
  • Segovia-Lopez, Cristina
  • Marin-Carrillo, Maria B.

INTERNATIONAL JOURNAL OF APPLIED BEHAVIORAL ECONOMICS - 10/2014

10.4018/ijabe.2014100102

The impact of varying size of assortment on consumer behavior: A meta-analysis

  • Estrella-Ramón A.

Academy of Marketing Studies Journal - 1/1/2014

Número de citas: 0 (Scopus)

YouTube as a Contemporary C2C Communication Channel for Companies

  • Sara Herrada-Lores
  • ANTONIA ESTRELLA-RAMÓN

Handbook of Research on Contemporary Approaches in Management and Organizational Strategy - 23/11/2018

10.4018/978-1-5225-6301-3.ch021

  • ORCID

Customer Complaints in Social Networks in the Spanish Telecommunication Industry: An Analysis Using 'Critizen'

  • Estrella-Ramón A.
  • Utrera-Serrano A.

Social Media Data Extraction and Content Analysis - 1/8/2016

10.4018/978-1-5225-0648-5.ch006

Número de citas: 0 (Scopus)

Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool

  • Ellis-Chadwick, Fiona
  • Estrella-Ramon, Antonia
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Ailawadi, KL
  • YagueGuillen, MJ

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2017

10.1007/978-3-319-59701-0_18

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Scopus: 3

Web of Science: 3

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Última actualización de los datos: 6/07/20 18:28
Próxima recolección programada: 11/07/20 3:00