Estrella Ramón, Antonia María Author
HOW SLOW IS YOUR MESSAGE?: THE EFFECT ON TOURISM COMMUNICATION IN SOCIAL MEDIA
- Herrada-Lores, Sara
- Morales-Munoz, Andrea
- Estrella-Ramon, Antonia
- Iniesta-Bonillo, Ma Angeles
REVISTA DE ESTUDIOS EMPRESARIALES-SEGUNDA EPOCA - 2024
The role of hashtags for non-profit causes: the #fridaysforfuture movement
- S Herrada-Lores
- A Estrella-Ramón
- M.M Gálvez-Rodríguez
- M.A Iniesta-Bonillo
INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING - 1/9/2024
- CiteScore: 3.8 (2023)
- SJR: 0.508 (2023
- SNIP: 1.02 (2023
- Scopus
- ORCID
- Web of Science
The communication of sustainability on social media: the role of dialogical communication
- Herrada-Lores S.
- Palazón M.
- Iniesta-Bonillo M.Á.
- Estrella-Ramón A.
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING - 1/1/2024
- CiteScore: 17.8 (2023)
- SJR: 2.359 (2023
- SNIP: 2.486 (2023
- Scopus
- ORCID
- Web of Science
Hashtag activism on Twitter: The effects of who, what, when, and how a tweet is sent for promoting citizens’ engagement with climate change
- Antonia Estrella-Ramón
- María del Mar Gálvez-Rodríguez
- Sara Herrada-Lores
Communication and the Public - 1/1/2024
- Scopus
- ORCID
Weaknesses and strengths of online marketing websites
- Herrada-Lores S.
- Iniesta-Bonillo M.Á.
- Estrella-Ramón A.
SPANISH JOURNAL OF MARKETING-ESIC - 8/9/2022
- CiteScore: 7.5 (2022)
- SJR: 0.876 (2022
- SNIP: 1.132 (2022
- Scopus
- ORCID
- Web of Science
You absolutely (don't) need this!examining differences on customer engagement components for (anti)haul youtubers' videos
- García-de-Frutos N.
- Estrella-Ramón A.
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING - 19/5/2021
- JCR Quartile: Q1 (2021)
- JCR Impact Factor: 10.176 (2023)
- Category normalized Impact: 1.461 (2021)
- CiteScore: 6.2 (2020)
- SJR: 0.909 (2020
- SNIP: 1.419 (2020
- JCR 5-year Impact Factor: 8.598
- JCR Categories: BUSINESS
- Scopus
- ORCID
- Web of Science
How does marketers' and users' content on corporate Facebook fan pages influence brand equity?
- Estrella-Ramón A.
- García-de-Frutos N.
- Ortega-Egea J.
- Segovia-López C.
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS - 1/7/2019
- JCR Quartile: Q1 (2019)
- SJR Quartile: Q1
- JCR Impact Factor: 3.824 (2023)
- Category normalized Impact: 0.689 (2019)
- CiteScore: 7.4 (2020)
- SJR: 1.243 (2019
- SNIP: 1.812 (2019
- JCR 5-year Impact Factor: 4.3
- JCR Categories: COMPUTER SCIENCE, INFORMATION SYSTEMS
- SJR Categories: Computer Networks and Communications (Q1); Computer Science Applications (Q1); Management of Technology and Innovation (Q1); Marketing (Q1)
- Scopus
- ORCID
- OAI-PMH
- Web of Science
Explaining customers' financial service choice with loyalty and cross-buying behaviour
- Estrella-Ramón A.
JOURNAL OF SERVICES MARKETING - 1/1/2017
- JCR Quartile: Q2 (2017)
- SJR Quartile: Q1
- JCR Impact Factor: 2.408 (2023)
- Category normalized Impact: 0.048 (2017)
- CiteScore: 5.9 (2020)
- SJR: 1.036 (2017
- SNIP: 1.416 (2017
- JCR 5-year Impact Factor: 2.817
- JCR Categories: BUSINESS
- SJR Categories: Marketing (Q1)
- Scopus
- ORCID
- Web of Science
Do different kinds of user-generated content in online brand communities really work?
- Estrella-Ramón A.
- Ellis-Chadwick F.
ONLINE INFORMATION REVIEW - 1/1/2017
- JCR Quartile: Q2 (2017)
- SJR Quartile: Q1
- JCR Impact Factor: 1.675 (2023)
- Category normalized Impact: 0.506 (2017)
- CiteScore: 3.6 (2020)
- SJR: 0.625 (2017
- SNIP: 1.181 (2017
- JCR 5-year Impact Factor: 2.05
- JCR Categories: INFORMATION SCIENCE & LIBRARY SCIENCE
- SJR Categories: Library and Information Sciences (Q1); Computer Science Applications (Q2); Information Systems (Q2)
- Scopus
- ORCID
- Web of Science
A model to improve management of banking customers
- Estrella-Ramón A.
- Sánchez-Pérez M.
- Swinnen G.
- VanHoof K.
INDUSTRIAL MANAGEMENT & DATA SYSTEMS - 13/03/2017
- JCR Quartile: Q2 (2017)
- SJR Quartile: Q1
- JCR Impact Factor: 2.948 (2023)
- Category normalized Impact: 0.039 (2017)
- CiteScore: 7.1 (2020)
- SJR: 0.904 (2017
- SNIP: 1.426 (2017
- JCR 5-year Impact Factor: 2.724
- JCR Categories: ENGINEERING, INDUSTRIAL
- SJR Categories: Computer Science Applications (Q1); Industrial and Manufacturing Engineering (Q1); Industrial Relations (Q1); Management Information Systems (Q1); Strategy and Management (Q1)
- Scopus
- ORCID
- OAI-PMH
- Web of Science
Comunicación externa de Natural Crunch -Vitasnack
- Andrea Morales Muñoz
- Sara Herrada Lores
- Antonia Estrella Ramón
Casos de éxito en internacionalización de empresas andaluzas - 2022
- Dialnet
Análisis de los efectos del contenido generado en Facebook en el valor de marca
- Antonia Estrella Ramón
- Nieves García de Frutos
- Cristina Segovia López
- José Manuel Ortega Egea
I Simposio de investigación en economía y empresa - 2019
- Dialnet
Estructura, elaboración y desarrollo de proyectos de investigación de mercados
- Antonia Estrella Ramón
- David Jiménez Castillo
- María Angeles Iniesta Bonillo
2019
- Dialnet
Propuesta de un índice de medida del nivel de divulgación de información sobre sostenibilidad a través de medios digitales
- Sara Herrada Lores
- María Angeles Iniesta Bonillo
- Antonia Estrella Ramón
I Simposio de investigación en economía y empresa - 2019
- Dialnet
YouTube as a Contemporary C2C Communication Channel for Companies
- Sara Herrada-Lores
- ANTONIA ESTRELLA-RAMÓN
Handbook of Research on Contemporary Approaches in Management and Organizational Strategy - 23/11/2019
10.4018/978-1-5225-6301-3.ch021
- ORCID
Construcción de un índice multisectorial de calidad web y su aplicación a empresas internacionalizadas andaluzas
- María Angeles Iniesta Bonillo
- Sara Herrada Lores
- Antonia Estrella Ramón
2018
- Dialnet
Customer Complaints in Social Networks in the Spanish Telecommunication Industry
- Estrella-Ramón A.
- Utrera-Serrano A.
Social Media Data Extraction and Content Analysis - 1/8/2017
10.4018/978-1-5225-0648-5.ch006
- Scopus
- ORCID
Comunicación integrada de marketing
- Antonia Estrella Ramón
- Cristina Segovia López
2016
- Dialnet
A model of customer lifetime value and ex poste value-based segmentation. An application in a financial services retailer based on probabilistic and data mining models.(modelización del valor del tiempo de vida del cliente y segmentación ex poste basada en el valor. Aplicación en un minorista que ofrece servicios financieros utilizando modelos probabilísticos y de minería de datos
- Antonia Estrella Ramón
- Manuel Sánchez Pérez
- Koen Vanhoof
- Gilbert Swinnen
2014
- Dialnet
Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing
- Manuel Sánchez Pérez
- Cristina Segovia López
- María Belén Marín Carrillo
- Antonia Estrella Ramón
Estrategias de Distribución y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing - 2013
- Dialnet
- ORCID
Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool
- Ellis-Chadwick, Fiona
- Estrella-Ramon, Antonia
- MartinezLopez, FJ
- GazquezAbad, JC
- Ailawadi, KL
- YagueGuillen, MJ
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 2017
10.1007/978-3-319-59701-0_18 View source
MOVING TO FLIPPED LEARNING: A DYNAMIC FRAMEWORK TO GUIDE INSTRUCTORS' MIGRATION PROCESSES IN HIGHER EDUCATION
- Jimenez-Castillo, David
- Estrella-Ramon, Antonia
- Angeles Iniesta-Bonillo, Ma
- Sanchez-Fernandez, Raquel
- Chova, LG
- Martinez, AL
- Torres, IC
9TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES (EDULEARN17) - 03/2017
- ORCID
- Web of Science
This author has no patents.
This author has no reports or other types of publications.
h index
Scopus: 6
Web of Science: 6
i10 index
Scopus: 2
Web of Science: 5
Research groups
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Ciencia, consciencia y desarrollo
Role: Miembro
Author profiles
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Web of Science ResearcherID
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Research projects at UAL
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Acronym P18-RT-4663Since: January 1, 2020Until: December 31, 2022Funded by: JUNTAFunding / grant amount: 14,726.00 EURRole: Investigador
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Acronym AGL2010-22335-C03-01Since: January 1, 2011Until: December 31, 2013Funded by: MECFunding / grant amount: 54,450.00 EURRole: Investigador