Esteban Millat, Irene Author

The role of online brand community engagement on the consumer-brand relationship

  • Martínez-López F.J.
  • Aguilar-Illescas R.
  • Molinillo S.
  • Anaya-Sánchez R.
  • Andres Coca-Stefaniak J.
  • Esteban-Millat I.

Sustainability (Switzerland) - 1/4/2021

10.3390/su13073679

Cite count: 1 (Scopus)

Experiences in consumer flow in online supermarkets

  • Morales-Solana D.
  • Esteban-Millat I.
  • Alegret Cotas A.

Electronic Commerce Research - 1/1/2021

10.1007/s10660-021-09460-5

Cite count:

Purchasing through Social Platforms with Buy Buttons: A Basic Hierarchical Sequence

  • Martínez-López F.J.
  • Li Y.
  • Feng C.
  • Esteban-Millat I.

JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE - 2/1/2020

10.1080/10919392.2020.1713698

Cite count: 1 (Scopus)

Influencer marketing: brand control, commercial orientation and post credibility

  • Martínez-López F.J.
  • Anaya-Sánchez R.
  • Esteban-Millat I.
  • Torrez-Meruvia H.
  • D’Alessandro S.
  • Miles M.

Journal of Marketing Management - 1/1/2020

10.1080/0267257x.2020.1806906

Cite count: 2 (Scopus)

An extension of the technology acceptance model for online learning environments

  • Irene Esteban-Millat
  • Francisco J. Martínez-López
  • Maria Pujol-Jover
  • Juan Carlos Gázquez-Abad
  • Alejandro Alegret

INTERACTIVE LEARNING ENVIRONMENTS - 3/10/2018

10.1080/10494820.2017.1421560

Cite count: 71 (Web of Science) 30 (Scopus)
Open Access

Betting exclusively by private labels: could it have negative consequences for retailers?

  • José Luis Ruiz Real
  • Juan Carlos Gázquez Abad
  • Irene Esteban Millat
  • Francisco José Martínez López

Spanish journal of marketing-ESIC - 1/1/2018

10.1108/sjme-03-2018-009

Cite count: 7 (Scopus) 4 (Dialnet)
Open Access

Betting exclusively for private labels: Could it have negative consequences for retailers?,Apuesta exclusiva por las marcas privadas: ¿podría tener un impacto negativo para los minoristas?

  • Ruiz-Real J.
  • Gázquez-Abad J.
  • Esteban-Millat I.
  • Martínez-López F.

Spanish Journal of Marketing - ESIC - 20/08/2018

10.1016/j.sjme.2016.12.004

Cite count: 2 (Scopus)

Consumer engagement in an online brand community

  • Martínez-López F.
  • Anaya-Sánchez R.
  • Molinillo S.
  • Aguilar-Illescas R.
  • Esteban-Millat I.

Electronic Commerce Research and Applications - 1/5/2017

10.1016/j.elerap.2017.04.002

Cite count: 61 (Scopus)

The role of consumers' attitude towards economic climate in their reaction to 'PL-only' assortments: Evidence from the United States and Spain

  • Gázquez-Abad J.
  • Martínez-López F.
  • Esteban-Millat I.

JOURNAL OF RETAILING AND CONSUMER SERVICES - 1/1/2017

10.1016/j.jretconser.2016.07.012

Cite count: 8 (Web of Science) 6 (Scopus)

The role of consumers' attitudes in estimating consumer response to assortment composition Evidence from Spain

  • Ruiz-Real J.
  • Gázquez-Abad J.
  • Esteban-Millat I.
  • Martínez-López F.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT - 1/1/2017

10.1108/ijrdm-09-2016-0163

Cite count: 9 (Web of Science) 4 (Scopus)

The Technology Acceptance Model as a Predictor of Using a Disruptive Technology of Online Supermarkets: An Abstract

  • Morales-Solana D.
  • Cotas A.A.
  • Esteban-Millat I.

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - 1/1/2022

10.1007/978-3-030-89883-0_161

Cite count:

Flow and online consumer behaviour: An empirical analysis of e-learning experiences

  • Esteban-Millat I.
  • Rodríguez-Ardura I.
  • Meseguer A.

Proceedings of the IADIS International Conference e-Commerce 2009, Part of the IADIS Multi Conference on Computer Science and Information Systems, MCCSIS 2009 - 1/12/2009

Cite count: 1 (Scopus)

This author has no patents.

Promote or Perish? A brief note on academic social networking sites and academic reputation

  • D’Alessandro S.
  • Miles M.
  • Martínez-López F.J.
  • Anaya-Sánchez R.
  • Esteban-Millat I.
  • Torrez-Meruvia H.

Journal of Marketing Management - 23/3/2020

10.1080/0267257x.2019.1697104

Cite count: 3 (Scopus)

Scopus: 6

Web of Science: 4

Scopus: 5

Web of Science: 1

Last data update: 11/23/24 6:49 AM
Next scheduled update: 11/30/24 3:00 AM