brújulaUAL

Sports tourism in the new normal Book chapter

Tourist Behaviour and the New Normal Volume I Implications for Tourism Resilience - 6/2/2024

10.1007/978-3-031-45848-4_11

• ORCID
• Scopus

Retail promotional communication: The comparative effectiveness of print versus online Book chapter

Exploring Omnichannel Retailing Common Expectations and Diverse Realities - 5/12/2018

10.1007/978-3-319-98273-1_10

• Scopus

A Review of Online Consumer Behaviour Research: Main Themes and Insights Book chapter

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2017

10.1007/978-3-319-50008-9_161

• Scopus

Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge Book chapter

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2017

10.1007/978-3-319-50008-9_45

• Scopus

What are the Characteristics Defining Flyer-Prone Consumers? A Theoretical and Empirical Analysis Book chapter

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2017

10.1007/978-3-319-50008-9_110

• Scopus

Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain Book chapter

Handbook of Research on Strategic Retailing of Private Label Products in A Recovering Economy - 20/6/2016

10.4018/978-1-5225-0220-3.ch011

• Scopus
• ORCID

Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats Book chapter

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2016

10.1007/978-3-319-11815-4_46

• Scopus
• ORCID

How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions Book chapter

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2016

10.1007/978-3-319-11815-4_39

• Scopus
• ORCID

Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective Book chapter

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2016

10.1007/978-3-319-11815-4_27

• Scopus
• ORCID

The Internet as a Context for the Generation and Dissemination of the Future’s Transnational/Global Culture: A Cultural Constructivist-Based Analysis Book chapter

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2016

10.1007/978-3-319-18696-2_14 View source

• Scopus
• Web of Science

How does the store flyer design and content features influence consumer behavior? Advisor

2019

• Dialnet

Estudio de la motivaciones finales de compra del consumidor: una perspectiva evolutiva Advisor

2018

• Dialnet

La composición del surtido como variable relevante en el comportamiento de compra del consumidor: un análisis en el contexto de la distribución con base alimentaria. Advisor

2015

• Dialnet

El Arte en la publicidad: Análisis experimental del uso de obras de arte en los anuncios Advisor

2015

• Dialnet

Why Do We Play Golf? An Exploratory Research

Springer Proceedings in Business and Economics - 1/1/2025

10.1007/978-3-031-70488-8_9

• ORCID
• Scopus

Journal of Retailing (JR) Synopsis: Mission, History, Highlights, and Publishing

Springer Proceedings in Business and Economics - 1/1/2025

10.1007/978-3-031-97133-4_14

• Scopus

Offline vs. Online Retail in the Sports Equipment Sector

Springer Proceedings in Business and Economics - 1/1/2025

10.1007/978-3-031-97133-4_10

• Scopus

How Do Diminishing Returns and Dynamic Effects Influence Assortment Size-Sales Elasticity?

Springer Proceedings in Business and Economics - 1/1/2025

10.1007/978-3-031-97133-4_8

• Scopus

How Has Assortment Size in Staples Categories Evolved Over the Last Decade? The Case of Beer in Spain

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, NB&PL 2024 - 1/1/2024

10.1007/978-3-031-69192-8_13

• ORCID
• Scopus
• Web of Science

National Brands and Private Label: An Old Friendship

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, NB&PL 2024 - 1/1/2024

10.1007/978-3-031-69192-8_2

• Web of Science
• ORCID
• Scopus

The Relationship Between Retail Assortment Size and Sales. What Do We Know so Far?

Springer Proceedings in Business and Economics - 1/1/2024

10.1007/978-3-031-69192-8_15

• Scopus

Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 1/1/2023

10.1007/978-3-031-32894-7_14

• ORCID
• Web of Science
• Scopus

South America: An Opportunity for Growth of Private Labels?

Springer Proceedings in Business and Economics - 1/1/2021

10.1007/978-3-030-76935-2_15

• Scopus

A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context

Springer Proceedings in Business and Economics - 1/1/2020

10.1007/978-3-030-47764-6_17

• ORCID
• Scopus