brújulaUAL

What is a high <i>h</i>-index? Analysis in the context of the Spanish marketing field

SPANISH JOURNAL OF MARKETING-ESIC - 1/1/2025

10.1108/sjme-03-2024-0082

• Web of Science
• Scopus
• ORCID

Preface

Springer Proceedings in Business and Economics - 1/1/2024

• Scopus

COULD ASSORTMENT RATIONALISATION HELP REDUCE FOOD WASTE IN GROCERY STORES?

Amfiteatru Economic - 1/1/2024

10.24818/ea/2024/s18/1292

• Scopus

Caracterización de los individuos propensos al cambio de canal de televisión

Universia Business Review - 16/01/2024

http://hdl.handle.net/10835/15199

• OAI-PMH
• Dialnet

¿Son efectivas las herramientas promocionales en los productos de consumo frecuente? Un análisis de marcas nacionales versus marca de distribuidor

Economía industrial - 16/01/2024

http://hdl.handle.net/10835/15196

• Dialnet
• OAI-PMH

La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas

16/01/2024

http://hdl.handle.net/10835/15198

• OAI-PMH

Asimetría competitiva y competencia entre marcas: Análisis a través de modelos logit

REVISTA ESPAÑOLA DE INVESTIGACIÓN DE MARKETING ESIC - 8/01/2024

http://hdl.handle.net/10835/14987

• Dialnet
• OAI-PMH

Preface

Springer Proceedings in Business and Economics - 1/1/2023

• Scopus

Guest Editorial. Service-mix: new channels and consumption patterns in services

Sinergie - 1/1/2023

10.7433/s120.2023.01

• Scopus

Rural tourism and development: Evolution in Scientific Literature and Trends

JOURNAL OF HOSPITALITY & TOURISM RESEARCH - 8/9/2022

10.1177/1096348020926538

• Web of Science
• Scopus
• ORCID

Sports tourism in the new normal Capítulo de libro

Tourist Behaviour and the New Normal Volume I Implications for Tourism Resilience - 6/2/2024

10.1007/978-3-031-45848-4_11

• ORCID
• Scopus

How does the store flyer design and content features influence consumer behavior? Tesis Director

2019

• Dialnet

Estudio de la motivaciones finales de compra del consumidor: una perspectiva evolutiva Tesis Director

2018

• Dialnet

Retail promotional communication: The comparative effectiveness of print versus online Capítulo de libro

Exploring Omnichannel Retailing Common Expectations and Diverse Realities - 5/12/2018

10.1007/978-3-319-98273-1_10

• Scopus

Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge Capítulo de libro

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2017

10.1007/978-3-319-50008-9_45

• Scopus

What are the Characteristics Defining Flyer-Prone Consumers? A Theoretical and Empirical Analysis Capítulo de libro

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2017

10.1007/978-3-319-50008-9_110

• Scopus

A Review of Online Consumer Behaviour Research: Main Themes and Insights Capítulo de libro

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2017

10.1007/978-3-319-50008-9_161

• Scopus

Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain Capítulo de libro

Handbook of Research on Strategic Retailing of Private Label Products in A Recovering Economy - 20/6/2016

10.4018/978-1-5225-0220-3.ch011

• Scopus
• ORCID

The Internet as a Context for the Generation and Dissemination of the Future’s Transnational/Global Culture: A Cultural Constructivist-Based Analysis Capítulo de libro

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2016

10.1007/978-3-319-18696-2_14 Ver en origen

• Scopus
• Web of Science

Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective Capítulo de libro

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2016

10.1007/978-3-319-11815-4_27

• Scopus
• ORCID

Why Do We Play Golf? An Exploratory Research

Springer Proceedings in Business and Economics - 1/1/2025

10.1007/978-3-031-70488-8_9

• ORCID
• Scopus

Journal of Retailing (JR) Synopsis: Mission, History, Highlights, and Publishing

Springer Proceedings in Business and Economics - 1/1/2025

10.1007/978-3-031-97133-4_14

• Scopus

How Has Assortment Size in Staples Categories Evolved Over the Last Decade? The Case of Beer in Spain

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, NB&PL 2024 - 1/1/2024

10.1007/978-3-031-69192-8_13

• ORCID
• Scopus
• Web of Science

National Brands and Private Label: An Old Friendship

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, NB&PL 2024 - 1/1/2024

10.1007/978-3-031-69192-8_2

• ORCID
• Web of Science
• Scopus

The Relationship Between Retail Assortment Size and Sales. What Do We Know so Far?

Springer Proceedings in Business and Economics - 1/1/2024

10.1007/978-3-031-69192-8_15

• Scopus

Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 1/1/2023

10.1007/978-3-031-32894-7_14

• ORCID
• Web of Science
• Scopus

South America: An Opportunity for Growth of Private Labels?

Springer Proceedings in Business and Economics - 1/1/2021

10.1007/978-3-030-76935-2_15

• Scopus

A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context

Springer Proceedings in Business and Economics - 1/1/2020

10.1007/978-3-030-47764-6_17

• ORCID
• Scopus

Assortment and Retailing: A Trendy Couple

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 1/05/2019

10.1007/978-3-030-18911-2_4 Ver en origen

• ORCID
• Web of Science
• Scopus

Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.

Springer Proceedings in Business and Economics - 1/1/2018

10.1007/978-3-319-92084-9_17

• ORCID
• Scopus