Soria Martínez, Óscar Autor

IDENTIFICATION OF KEY FACTORS IN PERSONAL BRAND MANAGEMENT: REPUTATIONAL ANALYSIS OF INFLUENCERS THROUGH A CLASSROOM EXERCISE WITH DEGREE STUDENTS

  • Óscar Soria Martínez
  • Raquel Sánchez Fernández
  • Juan Manuel Alonso Melo

Proceedings of the International Conference of Education, Research and Innovation (ICERI) - 11/2024

10.21125/iceri.2024.2420

  • ORCID
Open Access

Exploring the Value Drivers of Influencer-Generated Content: Effects on Followers’ Engagement and Behavior Capítulo de libro

  • Óscar Soria Martínez
  • Raquel Sánchez-Fernández
  • David Jiménez Castillo
  • Martina G. Gallarza

International Scientific Business Conference Limen Leadership Innovation Management and Economics Integrated Politics of Research - 1/1/2024

10.31410/limen.s.p.2024.141

Número de citas: 0 (Scopus)

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IDENTIFYING THE INFLUENCE OF ANXIETY DISORDER ON THE PURCHASING BEHAVIOR OF MARKETING STUDENTS AS CONSUMERS: A PRACTICAL WORKSHOP TO ENHANCE CORPORATE SOCIAL RESPONSIBILITY

  • Óscar Soria Martínez
  • Raquel Sánchez Fernández

Proceedings of the International Conference of Education, Research and Innovation (ICERI) - 11/2024

10.21125/iceri.2024.2423

  • ORCID

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Última actualización de los datos: 4/04/26 9:36
Próxima recolección programada: 11/04/26 3:00