Sánchez Fernández, Raquel Autor

Open Access

Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises

  • M. Mar Serrano-Arcos
  • Raquel Sanchez Fernández
  • Juan Carlos Pérez-Mesa

OECONOMIA COPERNICANA - 30/6/2024

10.24136/oc.2755

Número de citas: 1 (Web of Science) 1 (Scopus)

Reviewing Experiential Value in the Arts

  • Gallarza, Martina G.
  • Sanchez-Fernandez, Raquel
  • Cuadrado-Garcia, Manuel

INTERNATIONAL JOURNAL OF ARTS MANAGEMENT - 2023

Número de citas: 1 (Web of Science)

Defining and Measuring Customer Value: Some Reflections and New Perspectives

  • Martina G. Gallarza
  • Raquel Sánchez-Fernández

JOURNAL OF CREATING VALUE - 1/5/2023

10.1177/23949643231163091

Número de citas: 1 (Web of Science)
Open Access

Agri-food crises and news framing of media: an application to the Spanish greenhouse sector

  • Juan Carlos Pérez-Mesa
  • Mª Carmen García Barranco
  • Mª Mar Serrano Arcos
  • Raquel Sánchez Fernández

HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS - 2/12/2023

10.1057/s41599-023-02426-y

Número de citas:

An attempt to clarify what deserves to remain dark: A long look back

  • Jorge Tarifa-Fernández
  • Eva Carmona-Moreno
  • Raquel Sánchez-Fernández

TOURISM AND HOSPITALITY RESEARCH - 22/10/2023

10.1177/14673584221110358

Número de citas: 5 (Web of Science) 2 (Scopus)

Active and Reactive Value Dimensions: A Dynamic-Based Perspective in the Hotel Sector

  • Martina G. Gallarza
  • Raquel Sánchez-Fernández
  • Francisco Arteaga-Moreno
  • Giacomo Del Chiappa

JOURNAL OF HOSPITALITY & TOURISM RESEARCH - 8/9/2022

10.1177/1096348020988313

Número de citas: 2 (Web of Science)
Open Access

Understanding the origin and evolution of affinity as a multidisciplinary concept: A conceptual approach to consumer affinity

  • Serrano-Arcos M.M.
  • Sánchez-Fernández R.
  • Pérez-Mesa J.C.
  • Riefler P.

PSYCHOLOGY & MARKETING - 1/11/2022

10.1002/mar.21718

Número de citas: 2 (Web of Science)
Open Access

A review of consumer affinity research: recent advances and future directions

  • M. Mar Serrano-Arcos
  • Raquel Sánchez-Fernández
  • Juan Carlos Pérez-Mesa
  • Petra Riefler

INTERNATIONAL MARKETING REVIEW - 25/10/2022

10.1108/imr-01-2021-0011

Número de citas: 8 (Web of Science) 1 (Scopus)

How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value

  • Raquel Sánchez-Fernández
  • David Jiménez-Castillo

JOURNAL OF MARKETING MANAGEMENT - 24/7/2021

10.1080/0267257x.2020.1866648

Número de citas: 90 (Web of Science) 1 (Scopus)
Open Access

Addressing the Location Problem of a Perishables Redistribution Center in the Middle of Europe

  • Pérez-Mesa J.C.
  • Serrano-Arcos M.M.
  • Jiménez-Guerrero J.F.
  • Sánchez-Fernández R.

FOODS - 1/5/2021

10.3390/foods10051091

Número de citas: 7 (Web of Science)

Gestión de la relación con los clientes: una visión aplicada

  • David Jiménez Castillo
  • Raquel Sánchez Fernández

2021

Número de citas:
  • Dialnet

The Inter-Variable Perspective on Value Research: A Personal Documented View

Value in marketing. Retrospective and perspective stance - 2020

  • ORCID

Manual de gestión de la relación con los clientes

  • Raquel Sánchez Fernández
  • David Jiménez Castillo

2020

Número de citas:
  • Dialnet

Análisis de la imagen y la afinidad en el consumo de productos extranjeros: Una aproximación empírica desde el sector hortofrutícola español

  • M. Mar Serrano Arcos
  • Raquel Sánchez Fernández
  • Juan Carlos Pérez Mesa

2020

Número de citas:
  • Dialnet

A personal look at the concept of consumer value: meanings, methods, and measures

La valeur perçue en marketing. Perspective théoriques et enjeux managériaux - 2020

  • ORCID

Factores determinantes del rechazo a consumir productos extranjeros: un análisis del sector hortofrutícola español en los mercados europeos

  • M. Mar Serrano Arcos
  • Raquel Sánchez Fernández
  • Juan Carlos Pérez Mesa

I Simposio de investigación en economía y empresa - 2019

Número de citas:
  • Dialnet

Influencers y marcas: ¿determina la influencia percibida el comportamiento del follower?

  • David Jiménez Castillo
  • Raquel Sánchez Fernández

I Simposio de investigación en economía y empresa - 2019

Número de citas:
  • Dialnet

Morris B. Holbrook: The value of a great researcher and friend

Legends in consumer behavior: Morris B. Holbrook - 2015

  • ORCID

¿Cómo crear vídeo podcasts efectivos? Una aplicación al contexto de la enseñanza universitaria

  • Raquel Sánchez Fernández
  • David Jiménez Castillo

Pedagogía audiovisual: Monográfico de experiencias docentes multimedia - 2014

Número de citas:
  • Dialnet
  • ORCID

Marketing y Protocolo: Comportamiento del Consumidor y Turista

El Turismo en el Mediterráneo Occidental - 2014

  • ORCID

IDENTIFYING THE INFLUENCE OF ANXIETY DISORDER ON THE PURCHASING BEHAVIOR OF MARKETING STUDENTS AS CONSUMERS: A PRACTICAL WORKSHOP TO ENHANCE CORPORATE SOCIAL RESPONSIBILITY

  • Óscar Soria Martínez
  • Raquel Sánchez Fernández

11/2024

10.21125/iceri.2024.2423

  • ORCID

VALUE CO-CREATION BETWEEN LIBRARIANS AND RESEARCHERS: AN EXAMPLE AROUND THE EXPERIENCE VALUE CONCEPT IN THE ARTS

  • Amelia López-Martínez
  • Martina González-Gallarza
  • Manuel Cuadrado-García
  • Raquel Sánchez-Fernández
  • Candela Gimeno-Estornell
  • María Portelli-Giner

07/2023

10.21125/edulearn.2023.1787

  • ORCID

LEARNING TO PERFORM BIBLIOMETRICS: LIBRARIANS TRAINING RESEARCHERS THROUGH RAPID REVIEWS

  • Amelia López-Martínez
  • Martina González-Gallarza
  • Raquel Sánchez-Fernández
  • Manuel Cuadrado-García
  • María Portelli-Giner
  • Candela Gimeno-Estornell

07/2023

10.21125/edulearn.2023.1785

  • ORCID

ARE YOU A LOCAVORE? MAKING MASTER STUDENTS IDENTIFY LOCAVORIM BEHAVIOUR THROUGH IN-DEPTH INTERVIEWS

  • Martina Gallarza
  • Giacomo del Chiappa
  • Raquel Sanchez-Fernandez
  • Mar Serrano-Arcos

11/2021

10.21125/iceri.2021.0997

  • ORCID

STUDENTS’ PERCEIVED VALUE, SATISFACTION AND LOYALTY DURING THE COVID-19 EXPERIENCE: THE MODERATING EFFECTS OF PSYCHOLOGICAL CAPITAL AND MENTAL WORKLOAD

  • Hicham Samma
  • Martina Gallarza
  • Raquel Sánchez-Fernández

11/2020

10.21125/iceri.2020.1013

  • ORCID

HOW STUDENTS’ PERCEIVE VALUE OF THE HIGHER EDUCATION EXPERIENCE DURING THE CORONAVIRUS 19 CRISIS?

  • Martina Gallarza
  • Ana Isabel Rodrigues
  • Raquel Sanchez-Fernandez

07/2020

10.21125/edulearn.2020.2022

  • ORCID

CROSS FERTILIZATION BETWEEN PSYCHOLOGY AND MARKETING: INSIGHTS ON CONSUMER VALUE MEASURES THROUGH AN IN-CLASS EXERCISE WITH MASTER STUDENTS

  • Gallarza, M. G.
  • Sanchez-Fernandez, R.
  • Chova, LG
  • Martinez, AL
  • Torres, IC

12TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI 2019) - 2019

10.21125/iceri.2019.1293

Número de citas: 1 (Web of Science)

STUDENTS AS TEACHERS: EXPLORING MASTER'S STUDENTS CAPABILITIES ON INDUCTIVE KNOWLEDGE ON CONSUMER BEHAVIOUR

  • Gallarza, Martina G.
  • Sanchez-Fernandez, Raquel
  • Chova, LG
  • Martinez, AL
  • Torres, IC

11TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2018) - 2018

10.21125/iceri.2018.1634

Número de citas:

MOVING TO FLIPPED LEARNING: A DYNAMIC FRAMEWORK TO GUIDE INSTRUCTORS' MIGRATION PROCESSES IN HIGHER EDUCATION

  • Jimenez-Castillo, David
  • Estrella-Ramon, Antonia
  • Angeles Iniesta-Bonillo, Ma
  • Sanchez-Fernandez, Raquel
  • Chova, LG
  • Martinez, AL
  • Torres, IC
... Ver más Contraer

9TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES (EDULEARN17) - 03/2017

10.21125/edulearn.2017.0799

Número de citas:

ANALYSING GRADUATES' MARKET HETEROGENEITY IN HIGHER EDUCATION: AN EMPIRICAL APPROACH BASED ON A RELATIONAL MODEL

  • Angeles Iniesta-Bonillo, M.
  • Jimenez-Castillo, David
  • Sanchez-Fernandez, Raquel
  • Cervera-Taulet, Amparo
  • Schlesinger, Walesska
  • Chova, LG
  • Martinez, AL
  • Torres, IC
... Ver más Contraer

INTED2014: 8TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE - 2014

Número de citas:

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