Gázquez Abad, Juan Carlos Author

Open Access

What is a high <i>h</i>-index? Analysis in the context of the Spanish marketing field

  • Juan Carlos Gázquez Abad
  • José Luis Ruiz-Real
  • María del Mar Martín-García
  • Juan Uribe-Toril

SPANISH JOURNAL OF MARKETING-ESIC - 1/1/2025

10.1108/sjme-03-2024-0082

Cite count: 0 (Web of Science) 0 (Scopus)

Preface

  • Gázquez-Abad J.C.
  • Occhiocupo N.
  • Ruiz-Real J.L.

Springer Proceedings in Business and Economics - 1/1/2024

Cite count: 0 (Scopus)
Open Access

COULD ASSORTMENT RATIONALISATION HELP REDUCE FOOD WASTE IN GROCERY STORES?

  • Sáez-González E.
  • Gázquez-Abad J.C.

Amfiteatru Economic - 1/1/2024

10.24818/ea/2024/s18/1292

Cite count: 0 (Scopus)
Open Access

Caracterización de los individuos propensos al cambio de canal de televisión

  • Juan Carlos Gázquez Abad
  • David Jiménez Castillo
  • Elvira Sáez González
  • Marcelino Sánchez Pérez

Universia Business Review - 16/01/2024

http://hdl.handle.net/10835/15199

Cite count: 0 (Dialnet)
Open Access

¿Son efectivas las herramientas promocionales en los productos de consumo frecuente? Un análisis de marcas nacionales versus marca de distribuidor

  • Manuel Sánchez Pérez
  • Juan Carlos Gázquez Abad

Economía industrial - 16/01/2024

http://hdl.handle.net/10835/15196

Cite count: 2 (Dialnet)
Open Access

La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas

  • Jiménez Guerrero, José Felipe
  • Gázquez Abad, Juan Carlos
  • Sánchez Pérez, Manuel

16/01/2024

http://hdl.handle.net/10835/15198

Open Access

Asimetría competitiva y competencia entre marcas: Análisis a través de modelos logit

  • Gázquez Abad, Juan Carlos
  • Sánchez Pérez, Manuel

REVISTA ESPAÑOLA DE INVESTIGACIÓN DE MARKETING ESIC - 8/01/2024

http://hdl.handle.net/10835/14987

Cite count: 3 (Dialnet)

Preface

  • Gázquez-Abad J.C.
  • Martínez-López F.J.
  • Gielens K.

Springer Proceedings in Business and Economics - 1/1/2023

Cite count: 0 (Scopus)

Guest Editorial. Service-mix: new channels and consumption patterns in services

  • Luceri B.
  • Martinelli E.
  • Gázquez-Abad J.C.

Sinergie - 1/1/2023

10.7433/s120.2023.01

Cite count: 0 (Scopus)

Rural tourism and development: Evolution in Scientific Literature and Trends

  • José Luis Ruiz-Real
  • Juan Uribe-Toril
  • Jaime de Pablo Valenciano
  • Juan Carlos Gázquez-Abad

JOURNAL OF HOSPITALITY & TOURISM RESEARCH - 8/9/2022

10.1177/1096348020926538

Cite count: 51 (Web of Science) 53 (Scopus)

Sports tourism in the new normal Book chapter

  • María del Mar Martín García
  • José Luis Ruiz-Real
  • Juan Carlos Gázquez-Abad
  • Juan Uribe-Toril

Tourist Behaviour and the New Normal Volume I Implications for Tourism Resilience - 6/2/2024

10.1007/978-3-031-45848-4_11

Cite count: 0 (Scopus)

How does the store flyer design and content features influence consumer behavior? Thesis Advisor

  • Maciel Prediger
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2019

Cite count: 0 (Dialnet)
  • Dialnet

Estudio de la motivaciones finales de compra del consumidor: una perspectiva evolutiva Thesis Advisor

  • David Martínez Martínez
  • Rubén Huertas García
  • Juan Carlos Gázquez Abad

2018

Cite count: 0 (Dialnet)
  • Dialnet

Retail promotional communication: The comparative effectiveness of print versus online Book chapter

  • Ziliani C.
  • Ieva M.
  • Gázquez-Abad J.C.
  • D'Attoma I.

Exploring Omnichannel Retailing Common Expectations and Diverse Realities - 5/12/2018

10.1007/978-3-319-98273-1_10

Cite count: 4 (Scopus)

Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge Book chapter

  • Barrales-Molina V.
  • Martínez-López F.J.
  • Gázquez-Abad J.C.

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2017

10.1007/978-3-319-50008-9_45

Cite count: 4 (Scopus)

What are the Characteristics Defining Flyer-Prone Consumers? A Theoretical and Empirical Analysis Book chapter

  • Gázquez-Abad J.C.
  • Martínez-López F.J.
  • Sánchez-Franco M.J.

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2017

10.1007/978-3-319-50008-9_110

Cite count: 1 (Scopus)

A Review of Online Consumer Behaviour Research: Main Themes and Insights Book chapter

  • Rodríguez-Ardura I.
  • Martínez-López F.J.
  • Ammetller G.
  • Gázquez-Abad J.C.

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2017

10.1007/978-3-319-50008-9_161

Cite count: 2 (Scopus)

Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain Book chapter

  • Ruiz-Real J.
  • Gázquez-Abad J.
  • Martínez-López F.

Handbook of Research on Strategic Retailing of Private Label Products in A Recovering Economy - 20/6/2016

10.4018/978-1-5225-0220-3.ch011

Cite count: 2 (Scopus)

The Internet as a Context for the Generation and Dissemination of the Future’s Transnational/Global Culture: A Cultural Constructivist-Based Analysis Book chapter

  • Martinez-Lopez, Francisco J.
  • Gazquez-Abad, Juan C.
  • Sousa, Carlos M. P.
  • Lengler, Jorge
  • Sharma, D

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2016

10.1007/978-3-319-18696-2_14 View source

Cite count: 0 (Scopus)

Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective Book chapter

  • Irene Esteban-Millat
  • Francisco J. Martínez-López
  • Juan Carlos Gázquez-Abad
  • Francisco Rejón-Guardia
  • Antoni Messeger-Artola
  • Inma Rodríguez-Ardura

Developments in Marketing Science Proceedings of the Academy of Marketing Science - 1/1/2016

10.1007/978-3-319-11815-4_27

Cite count: 0 (Scopus)
Open Access

Why Do We Play Golf? An Exploratory Research

  • María del Mar Martín-García
  • Jose Luis Ruiz-Real
  • Juan Carlos Gazquez-Abad
  • Juan Uribe-Toril

Springer Proceedings in Business and Economics - 1/1/2025

10.1007/978-3-031-70488-8_9

Cite count: 0 (Scopus)

National Brands and Private Label: An Old Friendship

  • Ruiz-Real J.L.
  • Gázquez-Abad J.C.
  • Uribe-Toril J.
  • del Mar Martín García M.

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, NB&PL 2024 - 1/1/2024

10.1007/978-3-031-69192-8_2

Cite count: 0 (Web of Science) 0 (Scopus)

How Has Assortment Size in Staples Categories Evolved Over the Last Decade? The Case of Beer in Spain

  • del Mar Martín García M.
  • Ruiz-Real J.L.
  • Gázquez-Abad J.C.
  • Uribe-Toril J.

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, NB&PL 2024 - 1/1/2024

10.1007/978-3-031-69192-8_13

Cite count: 0 (Web of Science) 0 (Scopus)

The Relationship Between Retail Assortment Size and Sales. What Do We Know so Far?

  • Sáez-González E.
  • Gázquez-Abad J.C.

Springer Proceedings in Business and Economics - 1/1/2024

10.1007/978-3-031-69192-8_15

Cite count: 0 (Scopus)

Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses

  • Del Mar Martín-García M.
  • Luis Ruiz-Real J.
  • Gázquez-Abad J.C.
  • Uribe-Toril J.

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 1/1/2023

10.1007/978-3-031-32894-7_14

Cite count: 0 (Web of Science) 0 (Scopus)

South America: An Opportunity for Growth of Private Labels?

  • Garcés-Pinedo L.G.
  • Ruiz-Real J.L.
  • Gázquez-Abad J.C.
  • Martínez-López F.J.

Springer Proceedings in Business and Economics - 1/1/2021

10.1007/978-3-030-76935-2_15

Cite count: 0 (Scopus)

A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context

  • Ruiz-Real J.L.
  • Gázquez-Abad J.C.
  • Martínez-López F.J.

Springer Proceedings in Business and Economics - 1/1/2020

10.1007/978-3-030-47764-6_17

Cite count: 1 (Scopus)

Assortment and Retailing: A Trendy Couple

  • Luis Ruiz-Real, Jose
  • Uribe-Toril, Juan
  • Carlos Gazquez-Abad, Juan
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Roggeveen, A

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 1/05/2019

10.1007/978-3-030-18911-2_4 View source

Cite count: 2 (Web of Science) 2 (Scopus)

Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.

  • Ruiz-Real J.L.
  • Gázquez-Abad J.C.
  • Esteban-Millat I.
  • Martínez-López F.J.

Springer Proceedings in Business and Economics - 1/1/2018

10.1007/978-3-319-92084-9_17

Cite count: 0 (Scopus)

Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the US

  • Luis Ruiz-Real, Jose
  • Carlos Gazquez-Abad, Juan
  • Martinez-Lopez, Francisco J.
  • Esteban-Millat, Irene
  • MartinezLopez, FJ
  • GazquezAbad, JC
  • Ailawadi, KL
  • YagueGuillen, MJ
... View more Collapse

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING - 1/06/2017

10.1007/978-3-319-59701-0_15 View source

Cite count: 0 (Web of Science) 0 (Scopus)

This author has no patents.

This author has no reports or other types of publications.

Scopus: 21

Web of Science: 20

Scopus: 34

Web of Science: 31

Last data update: 9/4/25 1:28 AM
Next scheduled update: 9/6/25 3:00 AM